#116: What do B2B marketers get right and wrong about community building? Ft. Marcie Walker, Senior Community Manager at LucidLink

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and James discuss the evolving role of brand in marketing, particularly in the context of B2B and B2C industries. They explore the importance of brand measurement, the challenges of defining brand, and the necessity of building trust with audiences. The conversation highlights the need for a long-term brand strategy and the role of leadership in shaping brand perception. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann

 In this episode of the Purposeful Marketing Podcast, Aaron and Mary are joined by content expert Steph Crugnola to explore the power of raw, authentic content. They discuss the benefits of starting with genuine, unpolished material and how it can resonate more with audiences than hyper-polished productions. Steph shares insights from her extensive experience in content creation, emphasizing the importance of understanding your audience and using available resources wisely.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠Connect with the guest:Stephanie CrugnolaStacking Growth PodcastMoontower Soccer: An Austin FC Podcast

In this episode of the Purposeful Marketing Podcast, Aaron and James chat with Peter Murphy Lewis to explore the concept of community. They discuss the importance of being present in relationships, the value of seeking out new experiences, and how curiosity can lead to better marketing strategies. Peter shares anecdotes about living in a zoo and the lessons learned from communal living, emphasizing the significance of being helpful and building connections. The conversation highlights the need for marketers to focus on community engagement and the human aspect of their work.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James BoeckmannConnect with the guest:Peter Murphy LewisStrategicPete.com

In this episode of the Purposeful Marketing Podcast, the hosts discuss how to build community in marketing with Marcie Walker, Senior Community Manager at LucidLink. They explore how community can be defined, the importance of leadership in community building, and how businesses can leverage community for marketing, revenue, and relationships. Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠⁠Connect with the guest:Marcie Walker

In this episode of the Purposeful Marketing Podcast, hosts Aaron Weekes and Mary engage with Emma Clayton, a former CMO and founder of the Marketing Revolution. They discuss the evolving role of CMOs, the challenges faced in the marketing industry, and the need for a marketing revolution to reclaim the strategic influence of marketing. Emma shares her insights on the crisis in marketing, the dichotomy of perspectives within the industry, and the importance of understanding the four P's of marketing. The conversation emphasizes the need for marketers to elevate their roles and connect with their customers to drive meaningful change.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠⁠Connect with the guest:Emma ClaytonJoin the Marketing Revolution

In this episode of the Purposeful Marketing Podcast, Aaron, Mary, and Kevin delve into performance marketing, emphasizing the importance of being a practitioner in the field. They discuss how understanding the audience and creating engaging content can lead to successful marketing outcomes. The conversation highlights the significance of creative hooks and offers in capturing attention and driving action and building brand trust in challenging times.The episode wraps up with key takeaways on the necessity of continuous practice in marketing efforts.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann⁠⁠⁠Connect with the guest:⁠⁠Kevin McClary

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James welcome back Andrew to discuss the concept of niching down in business. Andrew shares his journey from freelancing to finding his ideal clients, emphasizing the importance of aligning expectations and building trust in client relationships. The conversation explores the nuances of identifying best fit clients, the significance of transparency, and the challenges of scaling a business while maintaining quality and trust. The hosts and Andrew reflect on their experiences with contractors and the importance of relationship-building in freelancing. The episode concludes with insights on navigating future challenges in a service-driven economy.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠James Boeckmann⁠Connect with the guest:Andrew Hill

In this episode, the hosts engage in a reflective discussion about the current state of marketing, particularly focusing on the challenges and frustrations surrounding LinkedIn, the job market, and the importance of building relationships. They explore how companies often lack clarity in their marketing roles and strategies, leading to confusion for job seekers. The conversation emphasizes the need for marketers to identify real opportunities and integrate their efforts with other business functions to drive success. Ultimately, the hosts advocate for the value of personal connections and networking in navigating the complexities of the modern job landscape. In this conversation, the speakers discuss the evolving landscape of marketing, emphasizing the significance of launching new products, the value of owned media channels, the impact of AI on marketing roles, and the challenges of content saturation. They highlight the need for marketers to adapt to changing consumer behaviors and the importance of creating high-quality, engaging content.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts:Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron WeekesJames Boeckmann

In this episode of the Purposeful Marketing Podcast, hosts Aaron and Mary discuss the evolving landscape of marketing as we approach 2025. They delve into the ongoing debate of brand versus performance marketing, the implications of AI in marketing strategies, and the role of influencers in niche markets. The conversation also covers the effectiveness of event marketing and the importance of measurement and storytelling in achieving marketing goals. Listeners are encouraged to think critically about their marketing strategies and adapt to the changing environment.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann

In this episode of the Purposeful Marketing Podcast, hosts Aaron, Mary, and James delve into the complexities of social media, particularly focusing on LinkedIn and YouTube. They discuss the friction between personal and professional use of social media, the evolving nature of content on LinkedIn, and the potential of YouTube as a more effective marketing channel. The conversation highlights the importance of authenticity in content creation and the challenges marketers face in navigating these platforms. Ultimately, they encourage listeners to engage with social media mindfully and consider the value of real-world interactions.Subscribe to the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Purposeful Marketing Podcast.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠~Market with purpose for the everyday practitioner ~Connect with the hosts: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Mary Keough⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Aaron Weekes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠James Boeckmann