Episode Three: How to Launch a Diet Empire

Bloomberg News Now is a comprehensive audio report on today's top stories. Listen for the latest news, whenever you want it, covering global business stories around the world.      on Apple: trib.al/Mx9TCh1     on Spotify: trib.al/T4BG8s4     Anywhere: trib.al/O4EX6BA    See omnystudio.com/listener for privacy information.

At Bloomberg, we’re always talking about the biggest business stories, and no one is bigger than Elon Musk. In this new chat weekly show, host David Papadopoulos and a panel of guests including Businessweek’s Max Chafkin, Tesla reporter Dana Hull, Big Tech editor Sarah Frier, and more, will break down the most important stories on Musk and his empire. Listen wherever you get your podcasts.See omnystudio.com/listener for privacy information.

Smoke Screen: Deadly Cure is a podcast about a family on the fringe who convinced tens of thousands of people across the globe to buy a miracle liquid made of poison, the international conspiracy they ignited, and the people who fought to take them down. Smoke Screen: Deadly Cure is a Neon Hum Media, Bloomberg & Sony Music Entertainment production.See omnystudio.com/listener for privacy information.

Hosted by Bloomberg Opinion senior executive editor Tim O'Brien, Crash Course will bring listeners directly into the arenas where epic business and social upheavals occur. Every week, Crash Course will explore the lessons to be learned when creativity and ambition collide with competition and power -- on Wall Street and Main Street, and in Hollywood and Washington.See omnystudio.com/listener for privacy information.

The battle against humanity’s most challenging diseases is happening at the intersection of business and medicine. A new six-episode podcast called Targeting the Toughest Diseases explores how Vertex Pharmaceuticals, a Boston-based biotech company, is using innovative tools, methods, and a unique philosophy to search for treatments and cures. Produced by Bloomberg Media Studios and Vertex, the podcast’s latest episode features NBA great Alonzo Mourning recounting his fight against kidney disease, and how future generations of patients may have an easier time of it. You can subscribe today on Apple Podcasts, Spotify or wherever you listen to your favorite podcasts.See omnystudio.com/listener for privacy information.

If you’re like many people, there’s a good chance that your weight and calorie considerations play a big role in food decisions. Intuitive eating, an Internet-famous movement all about healing people’s relationships with food, says it shouldn’t be that way. The final episode of “Losing It” explores what it means to eat intuitively, and asks the question: Does it work? See omnystudio.com/listener for privacy information.

What if the dangers of being heavy have been overstated, or misrepresented? This new episode of the podcast series “Losing It” explores the relationship between health and weight, and the argument that we focus on the scale too much and not enough on healthy behaviors.See omnystudio.com/listener for privacy information.

Companies like WW, formerly Weight Watchers, and Noom, which makes a popular weight-loss app, have a new pitch for would-be members: that they can lose weight with a holistic lifestyle approach instead of dieting. This new episode of podcast series “Losing It” explores why the backlash against dieting is happening, how companies are getting in on the action, and whether we're actually over dieting and losing weight. See omnystudio.com/listener for privacy information.

We all think we know the basics of weight loss. It is all about consuming fewer calories than you burn. Eat less, move more. Calories in, calories out. But there’s much more to it than these simple equations, as a trip to the enormous Pennington Biomedical Research Center in Baton Rouge, Louisiana - a hub of such research - shows. In this episode, we break down the science of why it’s so hard to lose weight, and look at what the kinds of stories heralded as a weight-loss success really look like in practice. See omnystudio.com/listener for privacy information.

The South Beach Diet became an incredible success in the early 2000s, blowing past booksellers’ expectations, dominating the cultural moment and becoming a huge business. In the third episode of Losing It, we fly down to glamorous Miami to tell the story of the South Beach Diet and break down the formula for a hit diet. See omnystudio.com/listener for privacy information.