Why Should You Rethink Your Approach to PPC on Amazon?

In this episode, Mike sits down with Mina Elias from Trivium Group. They talk about how Amazon sellers use their data and common mistakes they make. They also discuss understanding competitive positional awareness, building a simple dashboard to track key metrics, tips for scaling and optimizing PPC campaigns, and identifying and cutting wasted spend. Join the conversation to learn how to improve your Amazon campaigns with smart data use. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - What is Mina's morning routine? 5:31 - How Amazon sellers interact with their data 6:07- How do typical sellers behave with data 8:05 - What is competitive positional awareness 23:12 - How to build a comprehensive dashboard 36:02 - How to scale and optimize PPC campaigns 37:38 - How to identify wasted spend 45:52 - What is the conclusion 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Thinking Strategically about Amazon Advertising  What Do I Do With Wasted Ad Spend  The Complete Amazon Advertising Evergreen Campaign Strategy Guide  How Can I Elevate My Amazon PPC Performance Using Revenue-Per-Click Based Data?  How Should I Analyze My Data for my Amazon PPC Campaign?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Curious about the top tools that transform Amazon selling? In this episode, Michael and Mike Danford from Adverio.io explore seven overlooked Seller Central tools. These tools are great for refining your ads with insights from Search Query Performance, understanding your product costs with skew economics, and finding new possibilities with the Product Opportunity Explorer. Additionally, they'll discuss managing your brand's reputation, setting up tailored promotions, and optimizing influencer marketing with Creator Connections. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - How did Adverio impact Ad Badger? 2:55 - What tools does Seller Central offer? 4:12 - How can Search Query Performance enhance Amazon advertising? 11:09 - What is skewed economics in Amazon's context? 15:43 - What is the Product Opportunity Explorer? 19:49 -  How can Market Basket Analysis improve sales? 23:46 - How to manage brand reputation on Amazon? 29:04 - How do brand tailored promotions and coupons work? 33:36 - What are the best practices for Amazon posts? 36:39 - How does Creator Connections facilitate influencer marketing? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? Can Agencies Serve As Teachers In Amazon Selling? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Become An Advanced Amazon Marketer? How Can I Reach My Full Potential In The Amazon PPC Space? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In today's episode of the PPC Den Podcast, Michael's guest is Michael Tejeda, an Amazon PPC campaign manager of Ad Badger. They talk about the risks of focusing too much on small tactics without a clear strategy. Michael Tejeda shares how he uses data and tools to ensure PPC efforts help overall business profits. They also discuss how changing campaign strategies based on product performance leads to better long-term results. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Guest Introduction: Michael Tejeda 2:20 - Client Management Insights 3:01 - Deep Dive into Marketing Strategy 6:04 - The Role of Audits 7:14 - Understanding Client Needs 8:58 -  How do FBA fee changes affect PPC strategies 10:57 - Managing Product Profitability 13:10 - Strategy and Client Communication 15:07- Key insights 🦡 Resources & Links 🦡 GET AD BADGER ➡️ ⁠https://www.adbadger.com/pricing-product-tour/⁠ ⁠Can Amazon PPC Success Be Predicted?⁠ ⁠How Does Tracking Keywords Help PPC?⁠ ⁠How To Develop A Successful Client Relationship?⁠ ⁠Can Agencies Serve As Teachers In Amazon Selling?⁠ ⁠How To Launch Amazon Products That Customers Actually Want?⁠ 📚 ⁠Unlock our FREE comprehensive Amazon Marketing Playbook⁠ ⁠Subscribe to our newsletter⁠ ⁠Review all our show notes⁠ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Hi, I'm Michael, and in this episode of our podcast, featuring Mansour Norouzi from Incrementum Digital, we focus on forecasting for Amazon PPC. We discuss moving from a flexible spending strategy to a planned one, and how past trends can guide future spending. Mansoor will explain how to use tools like Amazon's Product Opportunity Explorer and Category Insights to predict future trends. Join us to learn about the challenges and ongoing learning in Amazon advertising. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Guest Introduction: Who is Mansoor Norouzi? 0:37 - Forecasting Focus:  What is forecasting in Amazon PPC? 2:30 - How complex is Amazon advertising? 3:27 - Why never stop learning? 5:44 - What does forecasting really involve? 8:55 -  How to plan financially for advertising? 11:47- How to determine market share? 17:46 - Which tools help understand the market? 29:25 - How to empower your Amazon strategy? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How Does Tracking Keywords Help PPC? https://youtu.be/RJRN1RsaqWo  How To Develop A Successful Client Relationship? https://youtu.be/PVZj1ZSrKtw  How To Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU  What Amazon PPC Updates Do You Need For 2024? https://youtu.be/slwiD4LqGGs  How Can I Build Tasks To Help My Amazon PPC Campaign? https://youtu.be/ncVo9QF7Qhk  How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? https://youtu.be/72tKqVk08QA  📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In this episode of the PPC Den podcast, I'm joined by Noemi Bolojan from Scale Wave. We're diving into Amazon PPC and focusing on how ad spending affects your product's search position and sales. By the end of this chat, you'll have a solid understanding of how to improve your Amazon PPC strategies and see real results. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:35 - How do ads affect organic sales? 1:02 - How do I set up PPC campaigns? 2:19 - What are current challenges in Amazon advertising? 3:13 - Why is troubleshooting important in PPC? 5:00 - Why track keyword ranks? 10:02 - How does spending affect organic rank? 13:33 - How does rank tracking show PPC impact? 20:12 - How do I use high-value keywords effectively? 29:06 - Why is keyword rank tracking crucial? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) One Keyword, 8 Tools. Accuracy For Search Volume & Sales On Amazon What Do I Do When A Keyword Doesn’t Convert? (Classic) Bidding On Branded Keywords: What Happens When You Turn Them Off? 8 Solutions To Fix An Amazon Campaign With Too Many Keywords 📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Hey there, Badger Nation! In this video, Michael, the CEO of Ad Badger, talks about the challenges of Amazon advertising, focusing on the changes in match types like broad match and phrase match. I explain the importance of understanding these changes to manage your campaigns better. I also discuss how broad matches can trigger very unrelated search terms, advising to use it carefully to avoid irrelevant traffic. We’ll see you in The PPC Den! 🦡 Highlights ​​0:00 - Intro 0:48 - Explanation of broad and phrase match types 1:48 - Example of how broad match can trigger unrelated search terms 4:00 - Advice on sparing use of broad match in advertising strategies 6:03 - Clarification on the use of modified broad in sponsored products 9:32 - Real-world example demonstrating phrase match issues 13:31 - Tips on using search term analysis tools 16:00 - Importance of negative keyword management. 🦡 Resources & Links How Do I Make The Most Of Amazon’s New Broad Match Update? How Can I Use Phrase Match To Rank Higher On Amazon? Is Exact Match Always Best? How To Become An Advanced Advertiser For Amazon PPC Campaigns How Ad Badger’s Experiments Helped Amazon Advertisers Optimize Performance 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson FacchinSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

In today's podcast, I'm Michael, joined by Adam from CFS Brands and Clement from Ad Badger. We're diving into the critical role of enduring partnerships in Amazon PPC management, exploring strategies for aligning goals and overcoming common challenges to foster long-term success. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 0:42 - Why are long-lasting client-manager relationships important? 1:18 - What are common pitfalls in Amazon marketing relationships? 7:54 - How do you align goals between clients and managers? 10:57 - Why is trust important in partnerships? 20:57 - How can communication be adapted for clients and projects? 🦡 Resources & Links Can Agencies Serve as Teachers in Amazon Selling? https://youtu.be/cuVk3q7zp2M?si=m_fN0ujh5z9k487o  How to Launch Amazon Products That Customers Actually Want? https://youtu.be/z4nCvWjhJnU?si=kOXs-qTgXt4C0WpA  How to Achieve High Lifetime Value? https://youtu.be/o7FnHBZ5yao?si=O5jX9dAZoNRXdiPN  What Amazon PPC Updates Do You Need for 2024? https://youtu.be/slwiD4LqGGs?si=S_thi7SVIBRJ-Vb5  Take my Amazon PPC ClickUp board for Amazon PPC Optimization https://youtu.be/ncVo9QF7Qhk?si=ovzyvYFUTptxxc7v  🦡 Book a call to discuss your best Amazon PPC strategy: https://www.adbadger.com/pricing-product-tour/ 📚 Get our content library that covers every nook and cranny of Amazon Marketing: https://www.adbadger.com/amazon-ppc-checklist/ Join our next Amazon PPC webinar 💻 📢 : https://www.adbadger.com/webinar/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Look through all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clement Hynaux, Adam Riback Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Wondering what makes some Amazon sellers stand out? Join Michael and Blair Forrest from AMZPrep as they dive into the secrets of inventory management and its big impact on Amazon ads and sales. They talk about the Inventory Performance Index (IPI), why it’s crucial, and share tips on managing stock the right way. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Quick intro 1:02 - Why the inventory score (IPI) matters 2:27 - How inventory levels affect Amazon ads 6:01 - What's coming next in inventory management 10:05 - What influences your inventory score 15:24 - Tips for a better inventory score 25:58 -  How good inventory helps your ads work better 🦡 Resources & Links How Do I Perfect My Amazon Inventory Management?    10 Steps to Maximize Amazon FBA Inventory Limits How Can I Expand My Amazon PPC Campaign To Canada?  How Can An Amazon Campaign Audit Help My Business? Take my Amazon PPC ClickUp board for Amazon PPC Optimization 🦡 Book a call to discuss your best Amazon PPC strategy 📚 Get our content library that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno  --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Wondering why some Amazon sellers do really well and others don't? In this video, Michael and Destaney Wishon from BetterAMS share their own ups and downs with Amazon ads. They talk about how tricky Amazon advertising can get, why focusing too much on one thing can be a problem, and what basics you need to know. They also discuss whether it's better to handle your ads on your own, use software, or work with an agency. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction 2:19 - 2024's balance and marketing myopia? 7:38 - Now harder for solo Amazon sellers? 11:40 - Focus on financial literacy 17:01 - Michael's view: Amazon ad forecast for brands 20:00 - Steps for better Amazon performance 23:44 - Should advance Amazon entrepreneurs improve skills? 28:17 - Back to basics 32:35 - SOP issues 37:48 - Destaney's book recommendation 🦡 Resources & Links How Can I Use ChatGPT To Advance My Amazon PPC Campaign? How Should I Analyze My Data for my Amazon PPC Campaign? How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? Amazon PPC Horrors: 10 Terrifying Mistakes You Might Be Making How Can I Reach My Full Potential In The Amazon PPC Space? What Amazon PPC Updates Do You Need for 2024? Are We Still In The Golden Age of Amazon PPC? 🦡 Book a call to discuss your Amazon PPC strategy  📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Destaney Wishon Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message

Ever wondered how to make a hit product on Amazon? Come chat with Michael and Jake Zaratsian from JungleScout. They’ll tell you how to launch products that people really want. We’ll dive into the do’s and don’ts of starting your business, and reveal the biggest mistake to avoid in 2024.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Welcome 01:12 - Chatting About the Early Days of Selling on Amazon 05:02 - Can You Start a Business While Working Full-Time? 07:41 - The Biggest Mistake in Product Launches in 2024 09:48 - Basic Steps to Launch a Product on FBA 11:59 - How to Make Products People Love 17:09 - Why Gathering Customer Feedback First is Crucial 21:06 - Using Reviews to Improve Your Products 🦡 Resources & Links 6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign How To Launch Your First Sponsored Products Campaign On Amazon? Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon New Launch Strategy For New Products: Skip The Auto? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Can I Be The Most Efficient With My N-Gram Analysis? 🦡 Book a call to discuss your Amazon PPC strategy 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Jake Zaratsian Senior Producer: Nancy Lili Gonzalez Podcast Coordinator and Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno --- Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message