How Much Could I Earn From Podcast Sponsorship as an Indie Creator?

It’s understandable why so much misleading advice exists around “the podcast launch”. After all, we’re used to the launch life cycles of products, films, albums, and books.After a few days or weeks, it becomes pretty clear that a new game console or blockbuster movie has sunk or swam. But a podcast isn’t like that at all.In this episode, we talk about why, before going on to dispel three common podcast launch myths. Then, we'll go through our podcast's L.A.U.N.C.H framework—these tactics and techniques genuinely move the needle and are well worth your time and attention. Mentioned in This EpisodeWork with us14 ways to collaborate with other creators6 tried and tested content frameworks

There are more mics, interfaces, mixers, and digital recorders than there are stars in the sky. In this episode, we delve into the cost of podcast equipment in 2025 and give options, examples, and recommendations for every budget and format.The Cost of Podcast Equipment in 2025Need Help With Your Podcast?

If you've launched a lot of podcasts, you're likely also someone who's quit a lot of them - and that isn't a bad thing. Some shows and topics have natural life cycles, and whether we lose enthusiasm or just feel we've said all there is to say, there's no harm in drawing a line under things and moving on.

We'll often say that podcast sponsorship isn't the only way to monetize a podcast, and for many creators, it likely isn't "the best". But all forms of podcast sponsorship aren't equal, and it's entirely possible that it could be lucrative for you, even without thousands of downloads. Podcast Sponsorship: The Ultimate GuideHow to Make a Podcast Media KitThe Podcraft Academy

A bit of a dual-purpose episode this week. We're going to run through (and dispel) 16 common podcasting myths and test out eight different call recording platforms in the process.We recorded segments with Squadcast, Riverside, Alitu, Iris, Cleanfeed, Zoom, Streamyard, and Zencastr.Also mentioned: The Podcraft listener surveyThe IndiePod CommunityWhy video can't and won't replace audio in podcastingWhat's the best day of the week to release a podcast episode?Podcast industry statisticsAverage podcast downloads Data on desired episode lengthHow to do effective podcast sponsorshipHow to grow a podcast without social mediaMinimum effective podcast editing

In this episode, we dig deep into the mindset and systems that power a ridiculously consistent and long-lived podcast. My guest is Matty Lansdown, from the How to Not Get Sick and Die Podcast, and he shares how he built his show to over 400 episodes, much of that time while working a full-time job. We explore the psychology of consistency, practical systems for success, and strategies for maintaining quality content production.Matty also shares insights on building a profitable business through podcasting, and using AI tools for content repurposing. Finally, we dig into the balance between different content platforms and the importance of focusing on what works rather than trying to be everywhere.Whether you're just starting out or looking to scale your show, we're sharing actionable insights on building sustainable content workflows, recruiting and developing team members effectively, and creating a content strategy that stands the test of time.Check out Matty's show over at https://podcasts.apple.com/gb/podcast/how-to-not-get-sick-and-die/id1450212088And to make the production process even easier, check out: https://alitu.com - the easiest podcast creation platform on the planet.Chapter List00:00 - Introduction and Matty's Background02:05 - Mindset for Consistent Podcasting07:19 - Building Systems and Team Management17:43 - Content Repurposing Workflow23:39 - Business Model Behind the Podcast34:01 - YouTube Strategy Discussion43:36 - Content Volume and Platform Choice52:30 - Wrap-up and Resources

An effective podcast trailer can help you win over potential new listeners, giving them a flavour of your show. They can easily be played on other podcasts, which can also help you grow your audience. So... how do you make a good one?MentionedThe Podcraft Listener SurveyIndiePod CommunityPodcast Trailers GuideRephonic Audience Graph

Each episode you release will be someone’s first impression of your show. A good podcast intro lets you manage your listener’s experience and let them know what’s in store immediately. Give them a sense of what they will get out of it and leave them no doubt that this is the podcast for them. Later on, use your outro to ensure you turn new listeners into followers or subscribers and guarantee they return for more.What Do the Top 20 Podcasts Tell Us About the Perfect Intro Formula?Podcast Intro Script Template & Tips to Open With a BangThe Podcraft Listener Survey

A Call to Action is when you ask your audience to do something. For example:share the podcast episode with a friend,review the show on Apple Podcasts or Podchaservisit the podcast’s website, crowdfunding page, or social media contentclick on a link in the show notesAnd so much more!Many podcasters feel frustrated at the lack of action from their call, however. In this episode, we talk about why you might be seeing little or no uptake with your CTAs, and offer a few tips for putting that right. Check out our full Podcast Calls to Action guide, which accompanies this episode. And our own CTA this week is a request for you to take our (very quick) Podcraft Audience Survey.

In the distant past, when listeners synced MP3 players with iTunes and early homo sapiens tried to get their shows in "New & Noteworthy", podcasting was a tricky medium to create content in. We used Skype and built websites out of sticks, and you could get eaten by a dinosaur when trying to upload your latest episode. These days, it's much easier to make a podcast and reach your target audience. This episode isn't purely an "in our day" ramble, but also (hopefully!) some useful tips and advice about making the best of what's available to you now. MentionedThe IndiePod CommunityRemote Recording ToolsRode Wireless MicroAlituPodpageCanvaUK Business StartupAudio Drama for PessimistsKo-Fi Vs Buy Me a Coffee