Will AI Actually Enhance Creativity? (feat. Adobe Chief Content & Creative Officer)

In this episode, we sit down with Stacy Martinet, Chief Content and Creative Officer at Adobe, live from Adobe MAX. We explore the intersection of AI and the creative process, how Adobe is empowering creators with new tools, and what the future holds for video editors. Plus, Lauren and Josh cover Druski making history as the first creator to host SNL, and a new KPMG study revealing why YouTube outspends Netflix on creator content.What you’ll learn:-- Why Druski hosting SNL is a massive milestone for the creator economy-- How major media platforms like YouTube, Amazon, and Netflix are shifting their content budgets-- Stacy Martinet’s insights on keeping humans at the center of AI-assisted creation-- How Adobe handles creator partnerships and their new TV & Film Fund00:00 Introduction & Druski on SNL04:34 Media Spend: YouTube vs. Netflix09:27 High-Level Adobe MAX Takeaways14:00 Interview: Stacy Martinet (Adobe)17:28 Will AI Replace Creativity?20:50 Upskilling Creators with Adobe24:37 How Adobe Works with Creators29:39 Adobe's TV & Film Fund31:28 Final Adobe MAX Thoughts33:14 Uploads & DownloadsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Today, Lauren and guest co-host Jamie Gutfreund break down how Hollywood creator agencies are battling Madison Avenue for brand budgets. Plus, they dive into Instagram paying YouTubers up to $500K for long-form content, Netflix poaching top creator talent like Druski, and a groundbreaking new California law protecting the children of family vloggers.What you’ll learn:-- How 64% of adults and 77% of Gen Z are now getting their news directly from social media.-- Why the transition from "Creator 1.0" to "Creator 3.0" changes how brands spend their media dollars.-- The real reason Netflix and Tubi are aggressively pursuing YouTube stars.-- Why the new California Senate Bill 1247 gives child influencers the right to demand the removal of their footage.00:00 Welcome Jamie Gutfreund00:55 Social Media & Election News02:15 Independent Journalism on Social05:47 The AI Problem in Schools07:38 Hollywood vs. Madison Avenue09:30 Shifting Brand Budgets to Creators12:07 The Evolution to Creator 3.015:56 Netflix Poaching YouTube Creators19:32 Instagram’s $500K Long-Form Deals23:09 Have We Reached Peak Content?29:25 New Law Protects Family Vloggers' Kids32:23 Uploads & DownloadsCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Can short-form TikTok creators make the leap to Hollywood-style television?In this episode of Creator Upload, we sit down with Rich Bloom (GM of Creator Programs & EVP of Business Development at Tubi) to break down Tubi’s major partnership with TikTok to greenlight 10 creator-led original series. Rich reveals how Tubi is funding original shows, pairing TikTok talent with seasoned production companies, and letting creators maintain IP ownership and creative control.Also: we dissect Alphabet’s Q3 earnings, including YouTube hitting $11.2B in ad revenue and capturing nearly 16% of total U.S. TV viewing time. Plus: Instagram’s controversial rollout of 90-minute video uploads and the debate surrounding platform monetization.What you’ll learn:-- How Tubi and TikTok are greenlighting full-length creator shows-- Why IP ownership and creative freedom are crucial for streaming originals-- YouTube’s living room TV dominance over Netflix and streaming rivals-- The creator community's reaction to Instagram’s new 90-minute video format-- Plus: Andrew Yang’s Noble Mobile acquisition and MrBeast's new Mastercard pact 00:00 Alphabet Q3 Earnings & Living Room Viewing 03:19 YouTube Streaming Dominance vs. Netflix07:10 Instagram Tests 90-Minute Video Uploads09:40 The Debate Over Instagram Monetization13:50 Platform Incentives: YouTube vs. Meta20:00 Rich Bloom on Tubi’s TikTok Partnership22:30 Funding, IP Ownership & Creative Control24:10 Pairing Creators With Production Companies26:20 Why TikTok Is Pushing Creators to TV28:15 How Tubi Moves Fast Inside Fox29:43 Upcoming Creator Series Slate30:40 Noble Mobile Acquires SmartLess Mobile33:58 MrBeast Inks Deal With Mastercard37:15 Wrap Up & OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Creators are finally being recognized as real businesses by the US government!Today we're joined by Shira Lazar, CEO of What's Trending and advocate with the Creators Guild of America. We explore the Small Business Administration's new guidance allowing creators to use NAICS code 5121 to apply for SBA loans and federal contracts.We also discussed leaked documents revealing The Wall Street Journal's strategic push into video and streaming media.What you’ll learn:-- How creators can now get access to small business loans and government contracts.-- The role of the Creators Guild of America in securing this historic SBA win.-- Why legacy media like the Wall Street Journal is actively hiring to expand its video presence.-- The alarming stats on how much non-educational YouTube content kids watch in school.00:00 Intro & Top Stories00:20 Kids Prefer YouTube Over TV01:24 Unwell University & Creator Colleges04:58 The YouTube in Schools Problem10:09 Wall Street Journal's Video Pivot19:55 Shira Lazar on SBA Classification26:44 What SBA Recognition Unlocks35:21 LinkedIn's New Creator Features40:44 Netflix Buys Massive Twitch EventCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Traditional Hollywood is officially handing the reins to YouTube creators.In this episode, guest co-host Sean Atkins (CEO of Dhar Mann Studios) joins Josh to tell all about the Dhar Mann creator plan. Plus, they discuss Sony hiring former YouTube executive Fede Goldberg to run its legacy Screen Gems label, and Disney’s brand new wide-reaching partnership with Dude Perfect.What you’ll learn:-- Why Sony is pivoting Screen Gems toward creator-driven films and shorter development cycles-- How Dude Perfect fits perfectly into Disney’s multi-genre, family-friendly strategy and experiential footprint-- The details of Dhar Mann Studios' $100 million initiative to connect brands directly with creators-- The development of 'Creator City', a massive new 9-soundstage compound in Los Angeles-- Druski's reportedly upcoming hosting gig on Saturday Night Live Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

On the show today: we break down the latest news shaking up the industry, including Dhar Mann's massive $100 million pledge to bridge the gap between creators and brands. We also dive into his upcoming "Creator City" campus, discuss why creators are flocking to LinkedIn, and explore YouTube's controversial new "Channel Search" testing.00:00 Introduction & Welcome to Creator Upload00:17 Advertising Week in New York City02:14 The Rise of LinkedIn Creators05:45 Dhar Mann’s $100M Adweek Challenge08:52 Announcing Creator City in Los Angeles10:29 Brand Activations & Studio Spaces14:10 YouTube’s New Creator Discovery Tab18:31 Meta’s Action Against Exploitative Ads24:13 Mark Rober’s $2.5M Google Investment26:26 Episode Wrap-Up & OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

This week on Creator Upload, we recap our trip to Dallas for VidSummit, where we had our first proper live event! We share some of the insights we learned from within the creator industry, including a few we didn't expect.Then, we break down a pair of traditional media powerhouses stepping into creator-land, as Live Nation backs Creator Nation and WME launches Creator Labs.Plus, we discuss why the Academy Awards bringing the Oscars to YouTube is a massive shift for the future of global television.00:00 Introduction & Losing Our Voices00:57 Why We Love VidSummit04:23 Our First Live Breakout Event06:55 Insider Brand Deal Secrets08:46 Reevaluating the Legacy of MCNs12:12 Live Nation Backs Creator Nation14:26 WME Unveils Creator Labs16:39 Can Agents Build Creator Businesses?21:49 The Oscars Come to YouTubeCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Josh returns from YouTube’s Made On 2026 event at Pier 57 in NYC with a firsthand look at all the major platform announcements. From custom homepage feeds and TV remote comments to new AI editing tools and voice protection DRM, we break down what these updates mean for viewers, creators, and advertisers.00:00 Introduction & Made On Event History04:28 Consumer Updates: TV Viewing Metrics, Posts & Comments09:30 Micro Dramas & Custom Feeds14:37 AI Shopping Search Capabilities17:52 Creator AI Updates: Ask Studio & Dynamic Thumbnails19:36 Video A/B Testing & Natural Language Editing22:14 Voice Likeness Protection & DRM23:41 Advertiser Updates & Brand Deal Metrics25:25 MrBeast Book Sales Analysis26:55 ScrollEd & The Future of ReadingCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

VidCon is officially teaming up with Cannes Lions and moving to Nashville, and Logan Paul just admitted to a $100 million mistake with his hydration brand, Prime.From the IAB Creator Fronts revealing a projected $44 billion industry spend by 2026 to a wild new AI scent marketing trend pitched at Brand Week, we cover the headlines you need to know.00:00 Coming Up00:20 Inside the IAB Creator Fronts04:11 Fox Creator Studios and Mad Realities06:04 A $44 Billion Creator Economy08:15 Brand Week and Scent Marketing13:19 Why Your Brand Needs a Scent16:13 VidCon and Cannes Join Forces21:13 VidCon is Moving to Nashville30:02 Logan Paul's $100 Million Mistake32:15 The Danger of Viral Creator Brands37:28 OutroCreator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand

Did you know YouTube's public view counts might be vastly inflated?This week on Creator Upload, Lauren and Josh Cohen volley over why influencers are getting their credentials revoked at the US Open this year, and Wimbledon's preemptive bans for next.Then, we analyze YouTube's new "engaged view" metric that exposes over-counted public views, discuss Amelia Dimoldenberg's decision to end her incredible 12-year run of Chicken Shop Date, and react to 68-year-old former UTA CEO Jeremy Zimmer launching a Twitch talk show. 00:00 Welcome to Creator Upload01:10 Late Night Tennis and Targeted Ads02:32 US Open Kicks Out Influencers06:04 Wimbledon Bans Ring Lights Next Year08:20 Augusta National Regrets Dude Perfect12:40 YouTube's View Count Inflation Exposed20:49 The New Co-Viewing Metric Explained22:42 Amelia Ends Chicken Shop Date27:17 Ex-UTA CEO Starts Twitch Show30:18 Outro & Subscribe Creator Upload is your creator economy podcast, hosted by Lauren Schnipper and Joshua Cohen.Follow Lauren: https://www.linkedin.com/in/schnipper/Follow Josh: https://www.linkedin.com/in/joshuajcohen/Original music by London Bridge: https://www.instagram.com/londonbridgemusic/Edited and produced by Adam Conner: https://www.linkedin.com/in/adamonbrand