How Much Money Do Content Creators Really Make? feat. Eric Wei, Cofounder of Karat Financial

Today we covered all things TikTok ban. Thanks to all of our contributors: Kaya YurieffLiz PerleMatt BilinskyPlus the small business owners whose opinions we featured: Tiffany Krumins, owner of Opu ProbioticsJessie Whittington, owner of Country Lather Soap WorksJackson Gosnell, a politics- and news-focused creatorBrandon the Plant Guy, who uses TikTok to market his horticulture businessPaul Tran, co-founder of skincare brand Love & PebbleAs well as Brian Nelson from The Network Effect!Here are a few pertinent articles on the big headline of the week:The "divest or ban" TikTok bill has passed. Now the legal battle begins. - TubefilterBriefing: President Biden Signs TikTok Ban or Sell Bill — The InformationTikTok Isn't Going Away—at Least Not Yet. Here's What to Know.Response to TikTok Ban Bill | tiktok creator fund Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered today:Check out Jordan Matter on YouTube here!Iain Ward, aka the King of Chemo, is our Creator on the Rise this week!Cannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterYouTube accounted for 10% of all TV watch time in March - TubefilterThe MKBHD Review making waves: The Worst Product I've Ever Reviewed... For NowNew Tech That Asks ‘Are You Sure About Sending a Nude Photo?’ - WSJ Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered this week:Cinna is our Creator on the Rise! Here's our full interview with her on Tubefilter.Instagram made $32.4 billion in ad revenue in 2021. That's more than YouTube. - Tubefilter Instagram makes more money from ads than YouTube does, and it has for years - The Verge TikTok testing new photo app to rival InstagramDude Perfect scores more than $100M investment | AxiosDude Perfect lands nine-figure private equity deal to fund its next phase of growth - TubefilterCannes Lions ad festival, Viral Nation introduce Creator Pass for influencer attendees - TubefilterParamount is reportedly considering a VidCon sale - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Josh and Lauren met up in LA at The Information's 2024 Creator Economy Summit: A New EraYouTube adds a "Members Only" option to put Shorts behind paywalls - TubefilterMore than 25% of channels in the YouTube Partner Program have monetized their Shorts - TubefilterEpic Games paid $320 million to creators over 12 months. These 'Fortnite' developers were top earners. - TubefilterMeredith Masony is our Creator on the Rise this week! Here's our in-depth interview with her. Creators on the Rise: Here's what can happen when you fold your laundry live on the internet - TubefilterFacebook takes on TikTok with a new, vertical-first video player | TechCrunch  Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered this week:Check out Zach Blume on LinkedIn!This is Portal A, Zach's company.Our Creator on the Rise is ARIatHOME! | Twitch ProfileBiden campaign on TikTokFlorida governor signs law restricting social media access for children | CNN BusinessLinkedIn is experimenting with a TikTok-like video feed in its app | TechCrunchSmoothie King now has a Dude Perfect drink--and a $10,000 giveaway - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered today:Creators on the Rise: ChelseaVFX makes impossible things - TubefilterMrBeast lands deal with Amazon to produce TV series with 1,000 contestants and a $5 million prize - TubefilterMrBeast reveals why he chose Amazon Prime for his game show over other streaming platforms - DexertoMrBeast originally teased the game show on an interview with Colin & Samir. Here's that interview.LeBron James, JJ Redick teaming up for new basketball-centric podcast - The AthleticWhat Makes a Great Basketball Player? |  LeBron James & JJ Redick | Full EpisodeRoblox launches a $35 million fund for creators—and introduces its answer to TikTokFacebook is trying to make 'poking' cool again | TechCrunch Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Creator Authority, the first-ever LinkedIn influencer marketing agency!Check out Brendan Gahan on LinkedIn.Our Creator on the Rise is Zach Pozniak! Check out the jeeves_ny TikTok account here.House Passes Bill that Could Ban TikTokDanny Duncan is putting his new energy drink brand in 10,000 stores this year - TubefilterMrBeast apologizes to fans as Feastables sells out almost everywhere - Dexerto EA is bringing back a beloved college football video game (and paying $6 million in NIL money to do it) - Tubefilter Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered today.All things Justin Flom! YouTube, Facebook, TikTok, Instagram.Our featured creator this week is Emily Wang! Check her out here on Twitch.Reesa Teesa snags CAA deal as 'Who TF Did I Marry?' becomes a TikTok sensation - TubefilterTikTok says its revamped creator fund has increased total creator revenue by over 250% | TechCrunch MrBeast says to stop using his editing style (because he did, too) - Tubefilter I'm Fighting Mike Tyson. -- Jake Paul's YouTube video about it Rooster Teeth Is Shutting Down After 21 Years Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's everything we covered today:Follow Eric Wei on LinkedIn!Karat's new tool, Karat InsightsKarat Financial websiteOur Creator of the Week Is Suto! Check out our full interview here.It's time for the Supreme Court to rule on state laws that concern social media censorship - Tubefilter YouTube is nixing the Kids app for TVs - TubefilterLudwig's new video with Colin & Samir (we touched on the baker bit) Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK

Here's what we covered today:Ludwig: I Confronted YouTubes 'Scary' New CEOSora, OpenAI's newest model, stuns the internet by turning text prompts into lifelike videos - Tubefilter Marques Brownlee Joins Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner | Business WireCreators on the Rise: alexbegs would like to send a shout-out to Celine Dion - TubefilterMrBeast's latest cover story puts him on the front page of Time Magazine - TubefilterMrBeast reformulates Feastables, says it's now "the best-tasting chocolate ever made by mankind" - TubefilterFormer YouTube CEO's son found dead at UC Berkeley Creator Upload Socials:YOUTUBEINSTAGRAMTIKTOK