There’s only one constant in PR: Clients want results. ✨
Your clients are looking for top-tier, relevant placements. Unfortunately, your massive media network just won’t cut it anymore, especially in today’s AI-driven world. Generic, carbon-copy, spray-and-pray pitches have become the norm, flooding your contacts’ inboxes and getting sent straight to the trash more often than not.
What does make the difference? That comes down to how you craft your pitch. Strategic, targeted, relevant pitches will help your client stand out in a saturated market. Your pitches should be perfectly timed, highly relevant, and impossible to ignore.
In this week’s episode, I’m sharing how mastering the strategic pitch will get your clients the best media opportunities and the ripple effect of these pitches. Relying on your massive media network is risky; anyone can pay for access, but not everyone can create a strategic pitch to grab the attention of those media contacts.
Strategic pitches will bring you organic media growth and naturally expand your media network. You’ll form mutually beneficial relationships with media contacts in your niche who’ll come to expect great pitches from you that are highly relevant to the news they report on. You’ll also be provided scaling opportunities from your success, where you can hire a team of other excellent PR experts who will help you charge more and bring on more clients.
What You’ll Learn in This Episode:
➡️ What placements clients are looking for
➡️ Why strategic, targeted, relevant pitches matter even more in the AI-driven world
➡️ Why relying on your massive media network is risky
➡️ What happens when you master the art of pitching strategically
➡️ Why building a smaller list of trusted media contacts is more valuable when pitching strategically
➡️ How strategic pitching allows you to scale without sacrificing the quality of your work
➡️ Why the content of your pitch matters the most
💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships.
Ready to take your PR game to the next level? Check out the PR Pro Insider, my free weekly newsletter specifically designed for PR professionals.
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Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/why-strategic-pitches-matter-more-than-a-massive-media-network
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