S5, E1 The importance of LinkedIn pages for businesses with Erica Kessler

Account-based marketing is one of the most powerful strategies to reach the right target audiences. In this episode, I speak with Barrie Höster. Barrie is an expert in ABM and shares his insights and failures.

Niko Single has a large following base. His followers engage with his content. There was only one thing missing, he wasn't getting any leads out of his following. After changing his strategy he gets 100% of his leads from LinkedIn. In this episode he shares his strategy and how to convert your followers into leads. Do you want to learn more about Niko or connect? You can find Niko on LinkedIn here: https://www.linkedin.com/in/nikosingle/ Do you need help with your LinkedIn strategy? Book a free 20 minutes advice call here: https://calendly.com/wendyvangilst/20-min-free-advice-call

It's a new name for the podcast but it is still the number 1 place to learn how to use LinkedIn for lead generation. I will share everything you need to know with guests to succeed with LinkedIn for lead generation. We will share how to generate leads with your profile, advertising, sales navigator, company page, and everything else LinkedIn-related. Make sure you subscribe and don't miss the upcoming episodes!

In this episode, Kunal Mehta Global Director of Marketing and Communications at dsm-firmenich joins me to tell us more about successful social media strategies. We dive into the basics of marketing, the future of digital marketing, how to build and support social media strategy, and how to measure success. To connect with Kunal on LinkedIn: https://www.linkedin.com/in/kunal-mehta-426a834/ Visit www.wendyvangilst.com to find out how I can help you attract clients via LinkedIn.

In this episode, I speak with Ronald and Max about Social Selling programs. Max & Ronald manage the Social Selling program for Sage, a big tech company. They explain why a program is important, how to build a program, and how you can measure the success of the Social Selling efforts. Whether you already have a program in place or you are just getting started, this episode has lots of tips and advice which you can apply right away! Do you have questions for Max & Ronald? You can reach them via LinkedIn: https://www.linkedin.com/in/maxnkomo/ https://www.linkedin.com/in/trainerronald/ Do you want to learn more about how I can help you get more leads & brand awareness via LinkedIn? Visit www.wendyvangilst.com or connect with me on LinkedIn. https://www.linkedin.com/in/wendyvangilst

Advertising on LinkedIn, how do you start and what do you need to know? In this episode I explain how to choose the right objective, why you should align your budget and audience, bidding strategies, lifetime budget and ads. Do you want to learn more about advertising for your business? Visit www.Wendyvangilst.com or email me at [email protected]

Yes, you've completed and updated your LinkedIn profile and now it is time to start posting! But what should you post? What topics should you talk about and what if you're not comfortable enough to start posting? In this episode, I take you by the hand and I challenge you to think about what you want to be known for on LinkedIn. How to start building a personal brand and share content in line with this personal brand. Do you need help or do you want to learn more? Connect with me on LinkedIn: linkedin.com/in/wendyvangilst Or visit www.wendyvangilst.com

In this episode I explain the basics of a good LinkedIn profile to attract customers. I explain how you can leverage your LinkedIn profile picture and video, how to create a banner, write a good About section and add a super valuable CTA. After this I will cover the first steps to become more visible.

In this episode Erica Kessler joins me to talk about the role that LinkedIn pages play for business. She also explains why C-level presence is so important to stay ahead of your competitors. Erica shares a lot of tips and insights which you can implement today in your LinkedIn strategy. Do you want to reach out to Erica or learn more? Erica on LinkedIn: https://www.linkedin.com/in/erica-kessler Erica Kessler - LinkedIn for Leaders: https://www.linkedin.com/company/erica-kessler/

Live on LinkedIn, every day of the last 3 years. Aramik did it, and does. He never skips a day. What does this do for your personal brand and why does he do it? In this episode Aramik shares a lot of very inspiring tips for entrepreneurs to really connect with their customers and get the most out of LinkedIn.