People Property Place podcast

Guy Butler, Co-Founder at Glenbrook - The Risks You Care About Aren't the Ones Investors Do

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Guy Butler grew up in a poor village in the Welsh valleys, the son of a butcher who understood the local property market better than he understood meat. He studied surveying at Reading, left an early consultancy role to co-found the planning and development boutique Turnberry Consulting in 1998, on the single condition that his name wasn't in the company name, and joined Grosvenor before he'd even qualified as a chartered surveyor.

At Grosvenor he worked on major shopping centre developments, including a £330m scheme in Basingstoke, and built the relationships and reputation that gave him the confidence to go out on his own. He co-founded Glenbrook with former colleague Ian, setting the business up on £12,500 each while everyone else worked for favours and goodwill. Their first project took 14 months from start to finish, but by the time it was funded, Manchester had woken up to build-to-rent and sites became far harder to find. The Brexit vote in 2016 then cost the business roughly £2m in changed terms on a deal already in motion, right as they were trying to fund their first new-build scheme.

Guy's central argument in this conversation is about risk. Developers tend to focus on the risks they understand best, things like rights of light or site access, and assume institutional funders share that focus. In reality, the risks that actually move capital are the ones outside the site altogether: where the bond market sits, the cost of debt, and what the entry and exit terms look like. Understanding an investor's risk tolerance, not just your own, is what actually gets a scheme funded.

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