Marketer of the Month podcast

Snippet- Harish Sarma, Vice President of Business Development & Partnerships, Yahoo, Highlights a Key Challenge in The Content Ecosystem: Perception Often Lags Reality.

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When Consumer Behavior Moves Faster Than Perception”


In this clip, Harish Sarma, Vice President of Business Development & Partnerships, Yahoo highlights a key challenge in the content ecosystem: perception often lags reality.


As platforms like TikTok evolved, a major task was convincing creators and rights holders that consumer behavior had already changed 📱


With rapid innovation across formats like VR, MR, and XR, audiences were engaging in entirely new ways, but skepticism remained. Many questioned whether these trends would last or fade quickly 🤔


The real shift came from demonstrating not just innovation, but the speed of adoption and how quickly consumer preferences were evolving 🚀


Listen to the full podcast now- https://premade.outgrow.us/interview-with-Harish-Sarma


#Outgrow #Podcast #ContentMarketing #ConsumerBehavior #TikTok #DigitalTrends #Innovation

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