EP 27: Selling Your Courses Using Evergreen Webinars with Melissa Kwan (Cofounder & CEO, eWebinar)

Are you a course creator struggling to decide whether to offer a free course or host a free webinar to attract more students to your flagship courses? Look no further! In this episode, I break down the pros and cons of each method, revealing the key differences between them so you can make the best decision for your business. As a business coach for course creators, I've seen my clients use both free courses and webinars to great success. But which one is right for you? I'll cover topics such as evergreen content, time investment, student engagement, technical challenges, and more to help you make the most informed choice.  Tune in to find out: 👉 The benefits of offering a free course and why it could work for your business 👉 The drawbacks of creating a free online course and how it might impact your results 👉 How webinars can still be powerful in today's market and why you shouldn't dismiss them 👉 The challenges of hosting a live webinar and how they may affect your conversions   ——- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. P.P.S. If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

Are you a course creator struggling to find the right students for your online courses? Look no further! In this video, I share my expert advice on how to identify and engage with your target market to boost your course sales. You'll learn:  🎯 The common mistake many course creators make that leaves them struggling to sell their courses  🎯 How to find and focus on your ideal target market for maximum impact  🎯 Strategies to build an audience and community around your target market for better course development  🎯 Why creating a course for everyone is a losing strategy and how to narrow your focus  🎯 Tips on how to gather valuable insights from your audience to create a course that meets their needs perfectly Don't waste any more time creating courses that don't sell. Watch this video now and discover how to unlock the secret to attracting the perfect students for your online courses. ——- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. P.P.S. If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

In a multi-billion dollar industry, it is still one of the hardest to crack in terms of getting your business to a healthy, stable and super-profitable position. But all that said, there are still millions of successful course creators out there. So what’s the difference between those who “make it” and those who don’t? Consistency. Every overnight success story you see took years in the making. But don’t let that discourage you into thinking you’ll need to work for a decade on your courses until you see some money in the bank. It doesn’t have to take years of blood, sweat, and tears to accomplish a notable level of success. What we do know is that staying consistent is one of the key determining factors to the likelihood of you becoming one of those “overnight success stories” that you read about. So in this episode today, I’m going to walk you through a few strategies and ideas that you can implement in your course business to maintain your consistency without burning out or giving up. ——- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. P.P.S. If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

It's no secret that most people never finish an online course. They drop out, give up, or bail when it gets too hard.   So in this episode, I'm going to share with you 3 strategies that you can use to keep your students engaged in your online courses.   Why is it important to have engaged students? 1. It means they're far more likely to achieve results. 2. It's much more probable they'll buy from you again in the future.   Watch those retention and success rates climb! 🎉   ——-   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

Have you launched a course and sales tanked?   Or maybe you expected more students to enroll but sales are too slow (or non-existent)?   I’ve worked with so many people to get their course sales back on track and each time I’ve found the solution to be quite a simple adjustment that really makes all the difference.   Listen in to this weeks episode to learn 3 strategies that you can implement right now to get those course sales coming back in. ——- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos. P.P.S. If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

While the online course industry is growing like crazy, there are still course creators out there struggling to scale their business.   After $3M in course sales for my clients, I’ve got the hot tip for you on how to sell out your course this year.   In this episode, you’ll find out the easiest way to sell courses in 2022. It’s simple, it’s scalable and ANYONE can use it. ——- If you're ready to grow your business with online courses, message me the word "GROW": https://instagram.com/thepaulthomson

Let me tell you about the "busy and broke" course creator.   They're spinning their wheels and not making any progress. Trying to stay current on every social channel and feeding the content machine, but not making a single sale.   It doesn't have to be that hard. In fact, it shouldn't be that hard at all!   In this episode, I'll walk you through the exact framework you can use to break the busy & broke cycle once and for all. ——- Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me

Have you ever had someone tell you about a product they love and then you've gone and bought it yourself?   Or watched a TV show because it was recommended to you?   Ever wondered how to get your students to tell people how good your course is so that others buy it?   In this episode, we're diving into the world of referral marketing. My guest today is Gaetano Caruana, founder of EarlyParrot.   We're diving into word-of-mouth sales & marketing today - sharing tips, strategies, and insights that you can apply directly to your course business to drive growth through referral marketing.   EarlyParrot - earlyparrot.com   ———   Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me  

As a course creator, there are a lot of things you COULD be doing, but only a few things you SHOULD be doing.   So in this episode, I walk you through the Scaling Roadmap for Course Creators. This roadmap was designed to help course creators at all levels go from idea to launch. ——— Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me

If you’re like most coaches, you probably started off your business with a handful of 1:1 clients. There comes a point where you want to grow your business.   But there are only so many hours in a day and there is only so much you can charge before you become unaffordable. You’re essentially trapped trading your time-for-money.   The only obvious way out from here is to start transitioning from 1:1 to a 1:many model.   And this is unfortunately right around the stage that most coaches cripple their business, under-deliver on their promises, and overwork themselves into burnout.   In this episode, you’ll learn what tiny actions you can take to overcome the overwhelm and get your business running more efficiently and profitably than it ever has before. ----- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to launch your Leveraged Coaching Program without sacrificing the quality of your client results?   I'm looking for 5 coaches to use as case studies in my program launching this month. DM me the words "LEVERAGE" to learn more: m.me/thepaulthomson