Online Course Empires podcast

Online Course Empires

Paul Thomson

Build BETTER COURSES and SELL MORE of them. Your host Paul Thomson unpacks the tools & strategies you need to impact the masses, generate sustainable revenue & scale your online business into an empire. If you want to grow your business, keep listening. If you want to do it faster, head to thepaulthomson.com

30 épisodes

  • Online Course Empires podcast

    EP 30: Referral Marketing with Gaetano Caruana, Founder of EarlyParrot

    50:59

    Have you ever had someone tell you about a product they love and then you've gone and bought it yourself?   Or watched a TV show because it was recommended to you?   Ever wondered how to get your students to tell people how good your course is so that others buy it?   In this episode, we're diving into the world of referral marketing. My guest today is Gaetano Caruana, founder of EarlyParrot.   We're diving into word-of-mouth sales & marketing today - sharing tips, strategies, and insights that you can apply directly to your course business to drive growth through referral marketing.   EarlyParrot - earlyparrot.com   ———   Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me  
  • Online Course Empires podcast

    EP 29: Scaling Roadmap for Course Creators

    26:12

    As a course creator, there are a lot of things you COULD be doing, but only a few things you SHOULD be doing.   So in this episode, I walk you through the Scaling Roadmap for Course Creators. This roadmap was designed to help course creators at all levels go from idea to launch. ——— Want to know what your next right step is in launching your course? Go here to find out: thepaulthomson.com/work-with-me
  • Online Course Empires podcast

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  • Online Course Empires podcast

    EP 28: Top 3 Reasons Coaches Fail

    13:57

    If you’re like most coaches, you probably started off your business with a handful of 1:1 clients. There comes a point where you want to grow your business.   But there are only so many hours in a day and there is only so much you can charge before you become unaffordable. You’re essentially trapped trading your time-for-money.   The only obvious way out from here is to start transitioning from 1:1 to a 1:many model.   And this is unfortunately right around the stage that most coaches cripple their business, under-deliver on their promises, and overwork themselves into burnout.   In this episode, you’ll learn what tiny actions you can take to overcome the overwhelm and get your business running more efficiently and profitably than it ever has before. ----- P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to launch your Leveraged Coaching Program without sacrificing the quality of your client results?   I'm looking for 5 coaches to use as case studies in my program launching this month. DM me the words "LEVERAGE" to learn more: m.me/thepaulthomson
  • Online Course Empires podcast

    EP 27: Selling Your Courses Using Evergreen Webinars with Melissa Kwan (Cofounder & CEO, eWebinar)

    49:04

    Want to know how to sell your course using evergreen webinars?   In this episode, I chat with Melissa Kwan who is the Cofounder and CEO of eWebinar, an automated webinar solution that saves people from doing the same webinar over and over again.   She’s been in startups for over a decade, and spent the past 4 years on the road as a digital nomad.   Connect With Her: ewebinar.com linkedin.com/in/melissakwan twitter.com/msskwan -------   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to make an extra $5k-$10k in the next few weeks? I'm looking for 5-course creators to join my new case study program launching this month. Dm me the words "CASE STUDY" to learn more: m.me/thepaulthomson
  • Online Course Empires podcast

    EP 26: Monetising 800k followers on Instagram with Jordan Hammond & Sophia Pope

    48:42

    What's it like being paid to travel the world and take photos for some of the biggest brands in the world?   In this episode, I have the honor of interviewing the power couple behind one of the best Travel Photography companies in the world.   My clients, Jordan Hammond & Sophia Pope are freelance travel photographers from the UK. They work with the leading travel and photography brands across the globe to create content for them and Jord's account has amassed almost 800k followers on Instagram in the process.   Tune in to hear how they turned a hobby into a multiple 6-figure online education business. Want to connect with Jord? jordhammond.com instagram.com/jordhammond   -----------   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   P.P.S. Ready to make an extra $5k-$10k in the next few weeks? I'm looking for 5-course creators to join my new case study program launching this month. Dm me the words "CASE STUDY" to learn more: m.me/thepaulthomson  
  • Online Course Empires podcast

    EP 25: Making Accessible & Inclusive Digital Courses For ALL Learners with Dustin Bakkie

    46:39

    "Everyone should be able to learn from and access the life-changing content that people are creating and sharing."    Join me today on the podcast as I chat with the incredible Dustin Bakkie. He is the founder of The High Impact Teaching Lab where the mission is to support course creators to create effective, accessible, and inclusive digital courses.   Want more of Dustin? www.thehitlab.co https://www.instagram.com/dustin_bakkie https://www.facebook.com/groups/thehitlab -------   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson
  • Online Course Empires podcast

    EP 24: Self-Promoting In Other Facebook Groups (without getting blocked!)

    11:52

    Most Facebook Groups don't allow self-promotion.   So when you try to sell your course in other people's groups, you are likely to be blocked, banned, or have your posts deleted and removed.   In this video, I'm going to teach you how to sell your course and promote your business in someone else's Facebook Group without being promotional or breaking any of their group rules. -------   P.S. Join the community! The Online Course Creators Hub is completely FREE. Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson
  • Online Course Empires podcast

    Ep 23: The $2.5MM Sales Page

    22:16

    Imagine sending tons of people to your sales page and not a single person buys your course.   In this episode, I'm going to teach you how to create a BETTER online course sales page that you can be sure converts.   This is the exact sales page structure that has made my clients over $2.5MM in course sales so far.   If you want a copy of the template send me a DM with the word "SALES PAGE" and I'll send you a copy m.me/thepaulthomson -------   P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson
  • Online Course Empires podcast

    EP 22: 14,000 Students In Their 60s to 80s: Lessons From Master Weaver, Author & Course Creator, Tien Chiu

    38:49

    My special guest today has taught over 14,000 students since she launched her first course just 2.5 years ago.   The coolest thing though is her niche!   Tien Chiu is an award-winning weaver, author, and course creator who teaches online courses specifically about the use of color in weaving.   I had the absolute pleasure of working with Tien a while ago, so this episode is both a catch-up between friends and an insight into just what goes into a multiple-six-figure online course business!   Connect With Tien: warpandweave.com instagram.com/warpandweavecolor facebook.com/warpandweavecolor   -------   P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson
  • Online Course Empires podcast

    EP 21: 7 Ways To Increase Engagement In Your Online Course

    21:00

    According to industry standards, only about 3% of people who start an online course actually stay engaged long enough to go on and finish it.   On average, your students will only consume about 35% of the course, and then they'll drop out.   In this episode, I'm going to share 7 ways to increase engagement in your online course to help you raise your retention and success rate.   I'm also going to let you know how increasing your student engagement in your online course is actually going to help your business sell more courses and make more money in the long run.   -------   P.S. Are you a member of The Online Course Creators Hub yet? (It's completely FREE!) Connect with a growing community of course creators, get expert support + free daily training videos.   Online Course Empires - "Build Better Courses & Sell More Of Them" with your host, Paul Thomson

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