ONE.OF.A.KIND - All things brand strategy podcast

#1 LEICA / What makes LEICA cameras stand out Andreas Kaufmann?

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For the first episode of the O.O.A.K.PODCAST, I sat down with Andreas Kaufmann, Chairman of the Supervisory Board of LEICA Camera AG, one of the world's finest camera brands. We talked about the history of LEICA, the importance of distribution, art and, of course, the brand's brand strategy today.

www.leica-camera.com

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