Apple is turning 50. David Pogue’s new book tells its history.

Next month, tech giant Apple will turn 50, marking five decades since Steve Jobs and his co-founders set out to put powerful technology in the hands of everyday people. David Pogue joined NPR’s Michel Martin for a conversation about his new book Apple: The First 50 Years – and said he sees the company’s story as one of “focus.” In today’s episode, Martin and the CBS News correspondent discuss Steve Jobs as a Rorschach test, Jobs’ relationship with Steve Wozniak and Apple’s lesser-known third founder, Ronald Wayne, and a time when the company faced bankruptcy.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

The narrator in Black Bag is an unnamed and mostly unemployed actor until a professor offers him the starring role in an experiment. The narrator is asked to zip himself in a black bag and sit in the back of a lecture theater. Luke Kennard’s new novel is based on an experiment from 1967, in which a professor set out to explore “the mere-exposure effect.” In today’s episode, Kennard talks with NPR’s Scott Simon about why the protagonist takes up this non-role – and what the experiment reveals about masculinity.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Fred Brathwaite — aka ‘Fab 5 Freddy’ — is a pioneering multimedia artist credited with bringing hip hop to the mainstream in the 1980s. His new memoir Everybody’s Fly looks back at Brathwaite’s life in New York, beginning when art forms like rap, graffiti, breakdance, and DJ remained mostly underground. In today’s episode, Brathwaite joins NPR’s Adrian Ma to discuss his inspiration behind the memoir, and how his widespread artistic collaborations throughout the 1970s, 80s and 90s synthesized culture and propelled it forward.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

In Sarvat Hasin’s novel Strange Girls, a Pakistani woman and an American woman meet at a London-based university in the 2010s. There, they quickly become close, bonding over a shared dissatisfaction with the definition of femininity available to them. In today’s episode, Hasin joins NPR’s Juana Summers for a conversation about the intense relationship that forms between the two protagonists, the way friendships can be strained in the post-college years, and what makes this novel a kind of “period piece.”To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Two new murder mystery novels let readers into hidden worlds: one underground and the other among the wives of serial killers. First, Ruby Falls begins in 1928 in Chattanooga, Tennessee when a man discovers a mysterious underground cavern and waterfall. In today’s episode, NPR’s Scott Simon speaks with Gin Phillips about the publicity stunt that sets her story in motion. Then, Lizzie Pook chats with NPR’s Ayesha Rascoe about The Secret Lives of Murderers’ Wives – published under the pen name Elizabeth Arnott – in which three women find each other after their husbands’ crimes are uncovered.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Author Daisy Hernández grew up in New Jersey in a community she describes as “the United Nations of Latinos,” with parents from Cuba and Colombia and relatives from Puerto Rico and Peru. Her new book Citizenship uses her family story to trace the history of citizenship in the United States. In today’s episode, she speaks with NPR’s Emily Kwong about the concept of “social citizenship” and why American citizenship fails to fit into a fixed legal definition.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Cara Bastone says she wanted to write a book filled with miscommunications that couldn’t be solved with a quick conversation. In her novel No Matter What, Roz and Vin navigate a changing relationship after the couple endures a traumatic accident. In today’s episode, Bastone speaks with NPR’s Juana Summers about developing characters who look like “normal people,” writing her husband into her work, and why there are so many contemporary novels about separation and divorce.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

After the death of her father, sociologist and law professor Dorothy Roberts decided to sort through his boxes. What she found was an archive of notes related to his research on interracial marriage, which he saw as a means to dismantle white supremacy. Roberts’ new memoir The Mixed Marriage Project chronicles her confrontation with her father’s research – and her role in it; she herself was the product of her parents’ mixed marriage. In today’s episode, she speaks with NPR’s Michel Martin about this trove of interviews with interracial couples and Roberts’ questions about her own family history.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

Virginia Evans’ The Correspondent became a runaway hit for its exploration of a life told through letters. When readers meet Sybil Van Antwerp she’s in her 70s, and she takes readers on a journey through her various correspondences — which include names as revered as Joan Didion and Ann Patchett. But Sybil isn’t telling us everything, and her clever prose might hide as much as it reveals. In today’s episode, author Virginia Evans joins Here and Now’s Robin Young to discuss the value of correspondence, and how the book’s success has changed the letter-writing industry itself.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy

To mark Women’s History Month, today’s episode features new books focused on women who have paved the way for gender equality. First, journalist Norah O’Donnell documents untold stories in American history in We the Women, written in collaboration with Kate Andersen Brower. In today’s episode, O’Donnell tells NPR’s Mary Louise Kelly about lesser-known female heroes, like the woman who printed the Declaration of Independence and a female soldier who fought in the American Revolution. Then, activist Gloria Steinem and Nobel Peace Laureate Leymah Gbowee speak with Here & Now’s Indira Lakshmanan about their new children’s book, Rise, Girl, Rise.To listen to Book of the Day sponsor-free and support NPR's book coverage, sign up for Book of the Day+ at plus.npr.org/bookofthedayTo manage podcast ad preferences, review the links below:See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.Learn more about sponsor message choices: podcastchoices.com/adchoicesNPR Privacy Policy