38. How to Increase The Perceived Value

Creation mode gets exhuasttinnngggg! PLUS, it's not working smart, but hard. So how do we avoid burn out from constant content creation? By creating evergreen content that lives on forever! The latest social media platform, Clubhouse, is a good example of NON evergreen content. I'm going to share my thoughts with you on this popular platform... what I like about it, and surprise surprise, what I hate about it.  If you want to get your time back, you must be thinking about creating content that lives on forever (blogs, videos, courses, etc.). There is a purpose and place for every platform and source that you choose to spend your time on and publish content to, but, lemme give you something to chew on while you think of more ways to create leverage and get more time freedom.

Teaching modern automation to growing your MLM and create passive income is GREAT, but does it mean that 0% of what you do is active? NO. Big misconception is that using social media marketing and automation means there is NO active outreach on your part... this is FALSE.  You will still communicate, make connections, build relationships, etc. - you'll just be doing it in a SMART way while leveraging systems that work for you. I'll teach ya a lil ninja trick to get more eyeballs on your pages and generate more leads that come to you to start those convos in this episode :) Warning, some cuss bombs here, but did you really need a warning? :P

Knowing your ideal client avatar is so super important, but what's even more important is knowing what journey YOU will take them on when they buy from you. Who were they before you came along? What transformation takes place? Who are they AFTER they've joined forces with you or bought your product? In this episode we will get into all of it and why it's so crucial for you to know this in order to have effective marketing towards your ideal prospect.

Are you a leader? A leader must be confident, but never cocky. A leader must be calm, but not robotic. A leader must be brave, but not foolhardy. You must have a competitive spirit, but also be a gracious loser. A leader must be attentive to details, but not be obsessed by them. Leaders must be humble, but not passive. Quiet but not silent.  A leader has nothing to prove… but everything to prove.  Soooooooo.... basically, you need to be a leader to LEAD your people to victory. One of the ways to do this, is to cut through clutter and online noise and complexities that can easily be avoided, or delegated, or simply, having a PLAN that is set. One of my small victories was developing a simple yet effective communication system for my team. Tune in to this episode for some inspiration and share with your team to help THEM develop as leaders on your winning team!

You already have a funnel! If you've been using social media to attract leads and grow your business, you HAVE a funnel. Didn't realize it? Well now ya do. the question is... are you using it with intention? Are you leveraging that funnel or purpose? Most marketers are not.  As a reminder, a funnel is simply a sales message + an offer! thats it. Let me tell you about my very quiet launch of a new facebook training group and the organic growth that has taken place all because of my facebook funnel.

Time.... us MLMrs lose so much of it! I'll share just how I protect my time in this episode and what you can do to protect yours. Rip off that 'busy bade of honor' and work smart, outsource, delegate working hours, and don't idolize those that have full call logs and 15 facebook lives a day. You CAN build a business AND have time. 

This little mini rant covers two of my biggest pet peeves in the industry. Copy and paste methods and messages are total spam. STOP with that. You don't ever need to cold prospect AGAIN - woo! Also... enough of the buying your rank. That is NOT running a business. If you want to show your team the right way to do this game, plug them in to this episode and this podcast and let's turn things around and be a part of the solution rather than the problem.

This episode reveals the secret to selling your product, no matter what the cost, because it will teach you the trick you need to master to increase the perceived value of the thing you're selling. You'd be surprised just how effective this one tiny thing is and it will make your prospect/potential buyer go from thinking "ehh maybe" to, "OMFG I have to have this! and what a steal of a deal this is!"

Imagine not having to craft content non stop, and write post after post, day after day, asking yourself "what do I post today!?" This episode I'll share the content plan and roadmap to not only save you time, but also take your brand to the next level, gain trust from your audience, and explain just how simple this system is. 

Censorship.... Twitter and Facebook bans and blocks... Entrepreneurs need to be able to PIVOT at a moments notice (ain't that the theme of 2020, and continued..). It is IMPERATIVE that you work on building your list... and no, not the way typical MLM'rs tell you to write down a list of 100 names because NAMES by themselves mean nothing. Names WITH contact info (phone numbers, emails) is your biggest asset and what you NEED to grow your business, nurture relationships, and get yourself more sales this year. Tune in ya'll. This episode is gonna get real and raw with you about what's going on and why you need to pay attention.