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Sales slumps are a natural part of business and an opportunity to test your resilience. In this week’s episode, Maddy Birdcage and Caroline Moss dive deep into the mindset shifts and practical strategies you need to get the sales flowing again.
We explore the realities of sales slumps, the importance of authentic client attraction, and actionable tactics to diagnose and fix sales issues with your marketing.
Maddy also shares her personal experience of turning her business around by shifting her mindset.
Pop this episode on while you’re cooking, commuting, or on your hot-girl walk, and discover valuable insights on aligning your mindset with your business goals, navigating economic slowdowns, and the power of strategic thinking in sales.
Episode Highlights
- Mindset and Sales: Understanding the critical role of mindset in overcoming sales slumps.
- Economic Impact: How seasonal slowdowns and economic factors affect sales.
- Real vs. Mindset: Balancing realistic expectations with a positive mindset.
- Seasonal Sales Strategies: Approaching traditionally slow sales periods with a proactive mindset.
- Emotional Bypassing: Avoiding toxic positivity and embracing reality.
- Client Attraction: How your energy and mindset influence the type of clients you attract.
- Practical Tactics: Diagnosing traffic, leads, and conversion problems.
- Behavioral Science: The importance of scarcity and urgency in driving sales.
- Content and Messaging: Aligning your content and messaging with different stages of the marketing funnel.
- James Clear's Learning Steps: Reflecting on past efforts, trying new strategies, and learning from others.
Resources:
- Birdcage Marketing School - The Full Library™: https://www.birdcagemarketingschool.com/bundles/the-full-library | Use Code: EOFY2024 to get $AU1000 off The Full Library™ (Pay-in-Full Subscription) until 30 June 2024.
- Marketing Boss Academy: https://www.birdcagemarketingschool.com/courses/marketing-boss-academy
- Birdcage Marketing - Work with Us: https://birdcagemarketing.com.au/
Where To Find Us:
- Not-So Kind Regards Instagram: https://www.instagram.com/notsokindregards_podcast/
- Birdcage Instagram: https://www.instagram.com/birdcagemarketing/
- Maddy Birdcage Instagram: https://www.instagram.com/maddybirdcage/
- Birdcage Marketing TikTok: https://www.tiktok.com/@birdcagemarketing
- Maddy Birdcage TikTok: https://www.tiktok.com/@maddybirdcage
- Birdcage LinkedIn: https://www.linkedin.com/company/7600856
- Caroline Moss Instagram: https://www.instagram.com/caro__moss/
- Caroline Moss TikTok: https://www.tiktok.com/@caro_moss
To work with us, book your discovery call at https://www.birdcagemarketing.com.au/start-here
To discover the school, visit https://birdcagemarketing.com.au/
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