
Plateau of Uncertainty — What’s Really Happening in Hotel Construction?
The hospitality construction pipeline is full of mixed signals. For #NoVacancyNews, I spoke with Bruce Ford of Lodging Econometrics to cut through the noise for clarity on hotel development drivers.
We discussed the rise of conversion brands, slowdown in new construction starts, and why markets like Dallas and Phoenix are still growth giants. Bruce also shares why franchise companies are clamping down on PIPs — and what that means for owners. #hoteldevelopment #hospitalitystrategy
📊 Key takeaways:
• The U.S. hotel pipeline is expanding — but mostly through conversions
• Franchise companies are enforcing PIPs hard after years of COVID relief
• Extended stay still dominates new construction, with 38% of pipeline rooms
• Markets like Dallas, Phoenix, and Nashville are leading growth
• New brands are targeting younger travelers and lifestyle niches
• Renovation, recapitalization, and brand switching are driving investment
💡 Special thanks to my friends at Actabl — the workforce and operations platform that turns data into action. Visit Actabl.com to learn how smarter tech can drive better decisions.
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