
954: Inside Fairmont Hotel’s “Make Special Happen”: Storytelling, Strategy & Staying Human
✨ In this episode of hashtag#NoVacancyNews, Glenn Haussman and Anthony Melchiorri speak with Loay Nour, VP of Brand and Marketing at Fairmont Hotels & Resorts, about how a heritage brand keeps its edge by making every stay truly special.
🔑 Highlights you won’t want to miss:
• Why Fairmont’s new campaign isn’t just hashtag#marketing—it’s a cultural movement within the company
• The powerful role of storytelling and real-life legends like Thomas Wolfe in connecting with guests
• How Fairmont balances modern digital tools with timeless human touch
• The secret behind creating unforgettable moments for travelers worldwide—from grand gestures to the smallest thoughtful details
• Bringing “Make Special Happen” to life across 95 iconic properties, each with its own soul
Fairmont’s approach reminds us that true hashtag#hospitality goes beyond beds and buildings—it’s about the people and stories that make each experience memorable.
Special thanks to our sponsor Actabl:
Actabl gives you the power profit — visit them at Actabl.com
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