How Chris Hutchins Turned a Side Project Into a Thriving Personal Brand

In this episode of the Niche Pursuits podcast, Tyler Bishop shares his expert insights on the future of digital advertising, focusing on the decline of third-party cookies and the rise of first-party data.  Tyler explains how publishers can leverage their own audience data to increase ad revenue and gain more control over their monetization strategies.  This conversation dives deep into the evolving ad model, with actionable advice for publishers looking to thrive in an increasingly competitive digital space. ** Podcast Sponsor - Ezoic Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative  

In this episode of the Niche Pursuits podcast, LaShonda Brown, founder of Bootstrap Biz Advice, shares how she built a six-figure business with a small but engaged community.  From growing her YouTube channel to forming strategic brand partnerships with platforms like Canva and Flowdesk, LaShonda reveals the strategies that helped her succeed.  She also dives into the details of her membership program, offering valuable tips for content creators and entrepreneurs looking to bootstrap their businesses. ** Podcast Sponsor - Ezoic - https://www.ezoic.com/ezid Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Ryan Atkinson, founder of Spacebar Visuals, shares his journey of growing his video marketing agency into a six-figure business in just two years.  He reveals how outbound outreach, a simple tech stack, and a strong focus on B2B software companies helped him land high-value clients and scale quickly.  Ryan also explains into the strategies and tools behind his success, including cold email sequences, LinkedIn outreach, and more. If you're an entrepreneur or aspiring business owner, this is an episode you don't want to miss! ** Podcast Sponsor - Ezoic Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Jay Clouse breaks down how he built an $830K/year creator business with a lean team and a hyper-focused community strategy.  He shares why he only offers annual memberships, how he maintains a 66% renewal rate, and the systems behind his weekly content engine.  If you’ve figured out how to drive traffic but aren’t sure how to monetize it, this is a must-watch. Jay’s insights will change how you think about community and recurring revenue. ** Podcast Sponsor - Ezoic Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode, Forrest Baumhover shares the inspiring story of how he rebuilt his personal finance website after it was hit hard by Google’s Helpful Content Update.  From ranking for just 16 keywords at its lowest point to earning over $10,000 per month, Forrest reveals the strategies he used—including leveraging a faceless YouTube channel—to recover and grow. If you’re facing SEO challenges or algorithm setbacks, this episode is packed with valuable insights and motivation.   ** Podcast Sponsor - Jolly SEO   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits podcast, Mike Hoffmann of Vendingpreneurs shares his journey from a traditional W-2 job to building a successful vending machine business.  He reveals how he scaled his operation to over 100 machines. Mike then goes into the nuts and bolts of finding profitable locations, selecting the right machines, and managing inventory. Whether you're looking for a side hustle or a full-time business, he offers valuable insights into the world of vending and passive income. ** Podcast Sponsor - Jolly SEO (link: https://jollyseo.com/free-haro-guide/)   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this week's Niche Pursuits interview with Chris Hutchins, host of All the Hacks, we learn about his journey of building a successful personal brand through podcasting, affiliate marketing, and content creation.  Chris shares insights on how he grew his podcast to 21,000 downloads in the first week and built a loyal audience of 10,000+ listeners.  He also discusses the challenges of monetizing a podcast, experimenting with new revenue streams, and balancing personal interests with business growth.  Listen now for valuable lessons on growing and monetizing a personal brand in today’s digital landscape! ** Podcast Sponsor - Kinsta   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this week's Niche Pursuits podcast interview with Nick Huber, founder of Sweaty Startup, Jared and Nick dive into his approach to building wealth through simple, "boring" businesses. Nick shares practical advice on how focusing on everyday, unsexy industries can lead to massive financial success, often outperforming trendy startups. He also discusses his 10-minute drill for evaluating business ideas, the importance of scaling with the right team, and why building a personal brand has fueled his growth. If you're looking for actionable tips on growing and scaling a business, this is a must-listen! ** Podcast Sponsor - Kinsta   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this week's episode, Jared Bauman and Bart van der Meer explore the unique strategies behind successful digital PR campaigns and the role they play in driving organic SEO traffic.  Bart explains how his team leverages original data to create compelling content that attracts backlinks from high-authority sources like journalists, universities, and government websites. He also shares insights into the tools and techniques that can help businesses, regardless of size, scale their PR efforts effectively.  Listen to learn how you can apply these strategies to boost your website's traffic today!   Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative

In this episode of the Niche Pursuits News Podcast, Jared and Thomas dig into one of the week’s biggest stories: OpenAI has expressed interest in buying Google Chrome if regulators force Google to sell as part of the ongoing antitrust trial.  They also explore new data around AI Overviews and how they’re impacting organic click-through rates. Jared shares how his seasonal Pinterest strategy brought in 35% of his site traffic last week, and Thomas debates whether to post AI content to his established YouTube channel or grow a brand-new one from scratch. And something that I don't think has happened on the podcast yet, a baby chick joins the show live. Watch the full episode for fresh takes on search, side hustles, seasonal traffic strategies, and the evolving role of AI in how we discover and consume content. Links & Resources: Open AI buying Chrome - https://www.reuters.com/sustainability/boards-policy-regulation/google-contemplated-exclusive-gemini-ai-deals-with-android-makers-2025-04-22/ Google AI Overviews are hurting CTR - https://searchengineland.com/google-ai-overviews-hurt-click-through-rates-454428  Google AI Overview Study: 90% Of B2B Buyers Click On Citations - https://www.searchenginejournal.com/google-ai-overview-study-90-of-b2b-buyers-click-on-citations/544505/  Cackle Hathery - https://www.cacklehatchery.com/ Word Finder - https://www.wordfinder.com/en/ Ready to join a niche publishing mastermind, and hear from industry experts each week?  Join the Niche Pursuits Community here: https://community.nichepursuits.com Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter Want a Faster and Easier Way to Build Internal Links?  Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhisper Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative