642: Are you being a villager or just wanting the village?

In this episode, Fiona chats with Jac Semmler, founder of SuperBloom, a plant practice with a mission of “plants for the people”. They talk about Jac’s journey from growing up surrounded by plants in regional Victoria to building a multidisciplinary business working across horticulture, planting design, major public projects, books and creative collaborations.Jac shares how she has intentionally built SuperBloom as a “tiny but mighty” values-led business, why she doesn’t believe every business needs to niche down, and how thinking of the business as an ecology has allowed different audiences, projects and opportunities to coexist.You'll learn:Why Jac believes beauty, nature and climate resilience can and should exist togetherHow getting involved earlier in a project can lead to better creative outcomesWhy your business doesn’t necessarily need to niche down to succeedHow Jac thinks about SuperBloom as an ecology rather than a collection of separate offersWhy saying no, setting boundaries and being selective about partnerships has transformed the businessThe role books have played in building Jac’s profile and opening unexpected doorsJac also talks about knowing the value of your creative work, refusing to work purely for “exposure”, and why making space for the right projects, people and partnerships can be one of the most powerful decisions you make in businessNeed help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected] Connect with Jac and Super BloomWebsite: thesuperbloom.com.auBooks: https://www.thesuperbloom.com.au/shop Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Special thanks to HoneyBook for sponsoring this episode of the My Daily Business Podcast. HoneyBook is an all-in-one client management platform designed to help independent businesses manage enquiries, contracts, invoices, payments, scheduling and client communication in one place.HoneyBook has now launched in Australia. Find out more using this link and code FIONA to receive 30% off until the end of September 2026.Have you ever let something slide in your business and then convinced yourself it’s been too long to go back? Maybe it’s your newsletter, social media, pitching, reaching out to past clients or something else you once did consistently.In this quick tip episode, Fiona talks about the all-or-nothing trap and why the gap between stopping something and starting again is usually much smaller than it feels.You'll learn:Why your audience probably isn’t keeping score the way you think they areWhy taking a break doesn’t mean you’ve lost everything you built beforehandHow the rules you create for your business can sometimes keep you stuckWhy you’re allowed to change your mind about how you run your businessHow guilt and avoidance can take more energy than simply starting againWhy you don’t need a big comeback, explanation or apologyHow to choose one small thing this week and simply begin againYou can go back. You can change your mind. You can do things differently this time. Your business is allowed to evolve as you do.Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected] Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Chris shares how Happy Valley grew from a hyperlocal Collingwood book, record and gift store into a thriving bricks-and-mortar and online business, and why knowing exactly who his customer is continues to shape everything from the products on the shelves to the experience people have when they walk through the door.You'll learn:Why Chris made the enormous decision to buy Happy Valley’s new premisesWhat makes a retail business become a genuine destinationWhy what you choose not to stock can be as important as what you doHow getting the fundamentals right can matter more than constantly creating social media contentWhy community, word of mouth and supporting other local businesses remain so importantChris’s advice for anyone considering taking a big leap in businessChris also shares why successful retail isn’t about finding one “special sauce”, but continually paying attention to the customer, the space, the product mix and all the small details that make people want to come back.Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected] Connect with Chris and Happy Valley:Instagram: @happyvalleyshopInstagram: @happyvalleyvinylWebsite: happyvalleyshop.comAddress: 347 Smith St, Fitzroy VIC Resources mentioned:My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

Confidence isn’t something you either have or you don’t. In this Quick Tip episode, Fiona challenges the idea that you need to feel confident before taking action, and explores why confidence is actually a skill built through repetition. From putting up your prices to showing up on camera, pitching yourself or speaking in public, it’s often doing the uncomfortable thing that creates confidence, not the other way around. You'll learn: Why confidence is a skill you can build rather than a fixed personality trait How taking small, uncomfortable actions can make bigger moves feel more manageable over time A simple way to start doing the thing you’ve been putting off because you don’t feel ready yet Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, Fiona talks about why so many small business owners feel exhausted, overwhelmed and perpetually behind, even when they never seem to stop working. She explores the unrealistic expectations we’ve absorbed around content, visibility and productivity, and why comparing your output to businesses with entire teams behind them is setting yourself up to feel like you’re failing.You'll learn:How to identify the true non-negotiables in your businessWhy doing less content can actually be more effectiveHow to use your numbers to decide where your time and energy should goThe difference between genuine overload and avoiding the work that really mattersA simple three-category exercise to work out what to keep, scale back or stop doingNeed help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected] Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this quick tip episode, Fiona shares a simple annual exercise that can transform your marketing, messaging and decision-making. By identifying the common traits of the people you most love working with, you'll gain valuable insights into who your business is really built for You'll learn: How to identify the qualities your best clients or customers share. Why those patterns can help you refine your messaging and attract more of the right people. A practical audit to ensure your marketing reflects who you genuinely want to work with. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  In this quick tip episode, Fiona explores one of the most common visibility mistakes business owners make: assuming their audience knows the full range of their services or products. She shares why clarity matters just as much for your customers as it does for you, and how to make sure your marketing reflects what you really offer. You'll learn: Why your audience may only know you for one part of your business. How to check whether your marketing reflects everything you actually offer. Simple ways to communicate your full range of products and services without confusing your audience. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

In this episode, Fiona talks about what it really takes to build a strong professional community and why so many of us want the support of a village without necessarily doing the work of being a villager. Community doesn’t just appear. It’s built through small, consistent acts of generosity, connection and showing up for other people.You'll learn:What being a “villager” actually looks like in businessThe small actions that can build a powerful professional network over timeWhy recommending, connecting and celebrating other people mattersHow to ask your community for what you need instead of expecting people to knowThe important difference between reciprocal and transactional relationshipsNeed help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected] Connect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:AI Monthly Chat Group for Small Business OwnersMy Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  What if the key to getting unstuck isn't working harder, but getting more curious? In this quick tip episode, Fiona explores why curiosity isn't just a personality trait. It's a business skill that helps you spot opportunities, adapt to change and keep moving forward, even when everything feels uncertain.You'll learn: Why curiosity is one of the most underrated skills in business. Simple ways to build curiosity into your everyday life and work. How staying curious can help you find new ideas, opportunities and momentum when you feel stuck. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.

A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  What are you still carrying in your business simply because you've become used to it? In this coaching episode, Fiona reflects on a powerful quote from Dostoevsky and explores how the stories, systems and assumptions we've stopped questioning can quietly hold our businesses back. Through personal stories and client examples, she shares why letting go is often the key to moving forward. You'll learn: How outdated beliefs and assumptions can quietly limit your business growth. Why it's worth auditing the stories, systems and habits you've stopped questioning. A simple exercise to identify what's creating unnecessary friction and what it's time to let go of. Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: [email protected]  Connect with My Daily Business: Instagram: @mydailybusiness_ TikTok: @mydailybusiness Email: [email protected] Website: mydailybusiness.com Resources mentioned: AI Monthly Chat Group for Small Business Owners My Daily Business courses - mydailybusiness.com/courses Special thanks to HoneyBook for sponsoring this podcast. HoneyBook helps independent businesses manage everything from enquiries and contracts to invoices and payments, all in one place. Use this link and code FIONA to receive 30% off until the end of September 2026. Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching. Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA. We also love Descript. Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.