Growth Marketing for Gourmet Gaming with Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment

07/09/2023

The Business of Fun

0:00

26:05

In this episode of The Business of Fun podcast, Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment, joins our own Jonathan Fishman to dive into the integration of the Gordon Ramsay brand, exclusive recipes, and authentic voiceovers as standout features for the Gordon Ramsay: Chef Blast game. Lucian also highlights the importance of a performance view wave operation for growth strategies and the success of their destination giveaways, attracting high-quality users.

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Growth Marketing for Gourmet Gaming with Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment
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In this episode of The Business of Fun podcast, Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment, joins our own Jonathan Fishman to dive into the integration of the Gordon Ramsay brand, exclusive recipes, and authentic voiceovers as standout features for the Gordon Ramsay: Chef Blast game. Lucian also highlights the importance of a performance view wave operation for growth strategies and the success of their destination giveaways, attracting high-quality users.
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Growth Marketing for Gourmet Gaming with Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment

The Business of Fun

D'autres épisodes de "The Business of Fun"

Growth Marketing for Gourmet Gaming with Lucian Cotreanti, Head of Growth Marketing at Outplay Entertainment

Exploring the Future of Game Development with AI with Mehmet Umut Ermeç

Unpacking the Intersection of ASO, Marketing, and AI in Gaming with Anton Tatarynovich

The Must-Have UA Skills For 2023

How to Create a World-Class Monetization Strategy for Your Mobile Games

The Science of Organic Acquisition

How to Discover New and Creative Mobile Game Ideas That Scale with Stan Minasov, VP of Product at AppMagic

How to Win at Mobile Gaming in 2023 with Lexi Sydow, Head of Insights at data.ai

Greatest Hits - User Acquisition Tips

[Greatest Hits] Growing Without Paid UA? with Dora Trostanetsky of SoundCloud