Episode 444: Why Good Coaches Aren’t Making Enough Money as an Online Fitness Coach

In this week's episode I cover a live business audit with an online fitness coach averaging around £11K per month who wants to build towards consistent £20K–£25K+ months. We break down her numbers, positioning, content, VSL, ads, lead generation and sales process to uncover what's actually holding the business back and the specific changes I would make to help her reach the next level.

In this week's episode I cover how to generate more leads for your coaching business by changing the way you think about lead generation. I break down what actually qualifies as a lead, how to create more conversations through your content and everyday interactions, why following up matters, when to make an offer, and how tracking your conversations can help you build a much more consistent pipeline of opportunities.

In this week's episode I cover five fundamental areas that will help you improve client retention and keep coaching clients in your programme for longer. I break down why churn can quietly cost your business thousands, how to create early and ongoing results, build a 12-month vision for your clients, develop an educational journey, use community to increase commitment, and deliver the level of service that makes people want to stay. If you're constantly bringing in new clients just to replace the ones leaving, this is the part of your coaching business you need to fix.

In this week's episode I cover how to build an automated lead generation system for your online coaching business using a VSL funnel. I break down why relying entirely on Instagram DMs can leave your business vulnerable, how a VSL can turn interested viewers into qualified applications and booked calls, the structure of an effective VSL, and how you can drive traffic through your content, email, retargeting and Meta ads as your business scales.

In this week's episode I cover how to rewire your brain by changing the identity, beliefs, habits, behaviours and environment that shape who you are today. I walk through the seven-step process I use to help coaches identify where they are now, create a clear vision for where they want to go, understand who they need to become, model the right environment and navigate the uncomfortable period between their old identity and their next level.

In this week's episode, I cover the hidden revenue opportunities most online coaches overlook while constantly chasing new leads. I break down four areas you can focus on to bring more cash and predictability into your business: reducing churn, improving renewals and client lifetime value, collecting more cash and charging appropriately, and generating referrals from happy clients.

If you're already making around £10K per month as an online fitness coach, what needs to change to consistently reach £25K?In this episode, I break down the seven areas I'd focus on, including your vision, pricing, team, numbers, follow-up, paid growth and producing more results.

In this week's episode, I cover how much you should actually be charging for your online fitness coaching and why your pricing shouldn't be based on what every other coach in the industry is doing.

In this week's episode I cover why being a great coach is not always enough to build a successful online fitness coaching business. I break down the five areas that commonly hold experienced coaches back.

In this week's episode I cover how personal trainers are building six-figure online coaching businesses in 2026, and why it takes far more than the latest content strategy or funnel. I break down the five key traits that separate successful online coaches, from having a clear vision and closing knowledge gaps to building a focused brand, understanding your audience and treating online coaching like a serious business rather than a side hustle.