Episode 437: What every top coach understands about their target audience

In this week's episode I've sat down with Rachel Godfrey for our 4th episode, where we explore what it truly means to play your own game.

Personal Brand is one of the biggest assets you can build as an online fitness coach, especially in 2026 when standing out is harder than ever. In this video, I explain how to build a Personal Brand that attracts the right clients, creates long-term trust, and separates you from the sea of coaches all posting the same content.

If you want to build a successful Coaching Business, pumping out more content isn't the answer. In this episode, I explain why your real challenge is actually your messaging, not your content, and how fixing it will help you attract better clients who stay, pay what you charge, and get results.

Build an online fitness coaching business that attracts ideal clients instead of chasing viral views. In this video, I explain why focusing on going viral could actually be damaging your online fitness coaching business and what you should be building instead.

There is a clear gap opening in the fitness industry. On one side, coaches are attracting better clients, creating content they enjoy, building structure, keeping clients long term and seeing a business they can stay in for years. On the other side, coaches are chasing tactics, signing the wrong people, dealing with churn, feeling drained and wondering where the next client is coming from.

In this week's episode, I covered one of the biggest mistakes coaches make with their content.I break down why clients choose coaches who understand them, how to create content that builds trust, and the four key areas you must understand if you want to stand out, attract better clients, and build a coaching brand that lasts.

If you're struggling to get engagement on your content, the answer isn't more trends, more reels, or more viral hooks.In this episode, I break down the three things every coach needs to stand out online, build authority, and attract the right clients.

In this week’s episode I cover why most coaches are completely misunderstanding Instagram DMs in 2026.I break down why spammy outreach no longer works, how AI is ruining conversations, and what actually builds real connections, better leads, and more clients through DMs today.

In this week’s episode I cover how to transition from personal training into online coaching without starting from scratch or losing the stability you’ve already built.

In this episode I walk you through the exact model, to be able to launch your own group coaching programme, and sign up new clients. This serves as a great opportunity to bring clients into your business, increase revenue, get results, and then have the opportunity to upgrade them into your 121 coaching programme.