Episode 315: Social media strategy for online coaching brands in 2024

In this week's episode, I cover why online coaches often struggle with sales and outline five common mistakes. I discuss the importance of maintaining your coach persona rather than switching to a salesperson mode during client calls. Learn how staying authentic, listening more than talking, controlling the conversation, and avoiding assumptions can significantly improve your sales approach. I also highlight strategies to connect your coaching solutions directly to client needs without overwhelming them.

In this week's episode, I cover how I fixed low self-confidence and how you can do the same. It's not about labelling yourself as someone with low self-confidence across the board but recognising where you specifically feel less confident. Through my journey from doubting my capabilities to coaching hundreds and hundreds of online coaches, I'll share insights on areas of high and low self-confidence in your life.

In this week's episode, I talk about how to improve your DM conversations, so you can get more booked calls and clients. Every day, my team and I help coaches to improve their ability to send DMs (Direct Messages). We call it DM mastery. 

In this week’s episode I cover the importance of choosing the right business coach or mentor.One common mistake I see coaches make is joining coaching programmes without being ready for the commitment it requires to drive their business forward. Business coaching isn't just about making money; it's about achieving results and building a sustainable brand focused on service and delivery. It's essential to align with a mentor whose values and approach resonate with yours.

In this episode, I cover whether the online coaching world is too saturated. A lot of coaches out there are worried that it's too crowded to start or grow their online coaching business. It's not about how many people are doing it; it's about how many are doing it well. There's a ton of average stuff out there. What matters is where you fit in. Are you going to be just another one in the crowd, or are you going to stand out?

In this episode, I cover how to increase your sales by shifting away from traditional objection handling and towards a more effective approach. I introduce the 'perception breaking method' to be able to handle doubts, fears, time constraints, and lack of support early in sales conversations. By focusing on changing prospects' perspectives and addressing their concerns before they become objections, you can close more sales and grow your business.

In this week's episode, I talk about how to avoid burnt out. You might be feeling like you need a big break from everything because you're just too tired and not happy, but you need to look deeper into why this is. 

In this episode, I'm talking all about my morning routine. I've seen a lot of episodes out there about what people do in the morning, and I thought it's time I shared mine. I'm going to tell you what I do right from when I wake up, why I do it, and how it's changed things for me. This isn't about copying someone else's routine; it's about asking myself if what I'm doing really lines up with what's important to me. It's all about feeling energised and aligned with my vision and mission. So, if you're looking for some inspiration for your own morning routine or just curious about what I do, this video's for you. 

In this episode, I cover 5 habits that are keeping you from earning more money. Many don't realise these habits are holding them back financially. I also talk about prioritising your business data over just client success, the importance of raising your prices to match your worth, surrounding yourself with growth-minded individuals, shifting from monthly to outcome-based charging, and balancing work with continuous learning. By adjusting these habits, you'll start to see a better outcome in your revenue.

In this episode, I cover the essential shift needed for online coaching success in 2024. I've seen too many fitness professionals focus solely on building an audience, missing the mark on what truly builds a coaching brand. I also mention how influencer-style marketing can work for you, but with a genuine influence and professional coaching.