Unit Bias: The One Unit Rule Brands Use to Control What Customers Consume and How You Can Use it to Increase Sales

We're breaking down the Mere Exposure Effect,  what the Mere Exposure Effect is, the brands that have weaponized it, what the research says, and three marketing moves that will put the mere exposure effect into action for your brand and ultimately increase your sales.  STUDY CITATIONSZajonc, R.B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9(2, Pt. 2), 1–27.Bornstein, R.F. (1989). Exposure and affect: Overview and meta-analysis of research, 1968–1987. Psychological Bulletin, 106(2), 265–289. Fang, X., Singh, S., & Ahluwalia, R. (2007). An examination of different explanations for the mere exposure effect. Journal of Consumer Research, 34(1), 97–103. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

This is your marketing news for the week of March 11th, 2026. Three stories this weekMeta made two moves already this week that marketers don’t want to missAnd there's a new marketing industry report that came out yesterday morning from people managing over a billion dollars a month in ad spend with some insights that will help your marketing strategy. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

Today we’re giving you Zappos' Marketing Playbook. We're covering the problem Zappos tackled, the insight that changed everything, the specific tactics Zappos ran, the science that backs it up, and your 3 marketing moves to make this marketing work for your business.STUDY CITATIONWangenheim, F. & Bayón, T. (2007). "The Chain From Customer Satisfaction via Word-of-Mouth Referrals to New Customer Acquisition." Journal of the Academy of Marketing Science, 35, 233–249. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

Today we're breaking down what Loss Aversion is, looking at how Spotify uses Loss Aversion to convert free trials, walking through the academic research that shows how and why Loss Aversion works and then closing with your three-move loss aversion marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

This is your Marketing News for the week of March 4 ,2026.Three marketing stories this week and they all connect. ChatGPT Just Got Its First Ad Tech PartnerGoogle Killed the Excuse for Skipping MMMMeta Changed How Your Ads Get Credit Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

We break down exactly what Gymshark's marketing playbook and how you can use the same marketing strategy regardless of what industry you're in. We uncover the problem, the insight, the specific marketing tactics, the science behind why their marketing tactic worked, and wrap up with the marketing playbook you take away to use in your marketing. STUDY CITATIONS:Farivar, S. et al. (2024). Persuasive power of social media influencers in brand credibility and purchase intention. Humanities and Social Sciences Communications. Lou, C. & Yuan, S. (2019). Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media. Journal of Interactive Advertising, 19(1), 58–73. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

We break down what Unit Bias is, where you've already seen unit bias executed perfectly by some of the biggest brands in the world, what the research says if unit bias really works, and exactly how you can use unit bias in your marketing. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

This is your Marketing News for the week of February 25th, 2026.Three stories this week and they all connect. HubSpot made a very deliberate acquisition on Monday that every marketer should know about. A new marketing study showing which platform AI models are now citing most. And it's not the one everyone's been betting on.  The first real numbers coming out of brands that built first-party data strategies early. Are your numbers on par? Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

In 2024, Ferrari sold 13,752 cars. For the whole year.Ferrari generated €6.677 billion, that's roughly $7.3 billion, in revenue. Their operating profit margin was 28.3%.The auto industry average? 7.7%.Ferrari doesn't beat the competition. Ferrari plays a completely different game.We break down exactly how Ferrari does it and what you can take from it for your marketing playbook. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...

Today we're breaking down Notion's bottom-up growth strategy. We look at the problem Notion solved, the marketing insight that changed things for them, how Notion executed it, the science behind why what they did works, and most importantly, how you can apply what Notion did to your business. Please follow the Marketing Podcast in your podcast player and tell a fellow marketing friend about the MARKETING Podcast.CONNECT WITH USClaim Your Marketing EdgeA weekly email written by your host Brandon White that gives you an edge in your marketing.Over 20,100 subscribers--> https://edge.ck.page/bea5b3fda6SHOW INFORMATIONMARKETING Podcast Websitehttps://PodcastOnMarketing.comOTHER GREAT PODCASTS YOU'LL LOVE FROM THE BEST PODCASTS NETWORK PRODUCTIVITYProductivity and peak performance tips in under 5 minutes per episodehttps://podcasts.apple.com/us/podcast/productivity/id1694396715 The EDGERanked in the top of the charts, 505 episodes, you get conversations worth listening. About business, technology, peak performance, health, sports, exploration, music, art, science, philosophy, love, and power. https://MyEdgePodacst.com BUSINESS PLAN PodcastEverything you need to know on how to write a business plan in 11 slides.https://busines...