Eric Montgomery — The Benefits of Using Branded Podcasts for Brand Growth

Dots Oyebolu speaks with Eric Montgomery, Founder of The Podcast Haven. Eric shares how he moved from music and voiceover engineering into building a podcast production company. He explains why brands should focus on niche audiences, how company culture shapes a show and why host choice matters. He also reflects on creativity, experimentation and the discipline required to deliver high-quality audio in a crowded podcast market.Key Takeaways:00:00 Introduction.08:59 A focus on the right audience guides how a show develops.13:53 Internal culture strongly shapes the identity of branded shows.16:56 Listeners often form a sense of personal connection with hosts.20:18 Experimenting with new creative approaches supports growth.21:47 Thoughtful use of audio elements reinforces overall identity.29:45 Commitment to quality work requires ongoing discipline.32:10 Long-term effort is essential for building strong professional skills.37:38 Preferences for audio or video formats influence how content is consumed.Resources Mentioned:Eric Montgomeryhttps://www.linkedin.com/in/eric-montgomery-69344a39/The Podcast Haven | LinkedInhttps://www.linkedin.com/company/the-podcast-havenThe Podcast Haven | Websitehttp://www.thepodcasthaven.comClipped Podcasthttps://thepodcasthaven.com/clipped-podcast/Upworkhttps://www.google.com/aclk?sa=L&ai=DChsSEwifnO2W0P6QAxW8ktYIHU5CMCwYACICCAEQABoCdGw&ae=2&aspm=1&co=1&ase=2&gclid=CjwKCAiA8vXIBhAtEiwAf3B-g5_1zq-k4ucBRchwjEBqNwPnMgrWoLl2QjbZ6Jr5bRRm6DeW_dtuehoC0Y0QAvD_BwE&cid=CAASZeRoWHrR_KRW_Fu5FMenlnkTlbi0WnZX8wiGWpa-aJ1iqTn0oVUqkr_7ndOpJJBDfgTFDcLxqvBNHM2nkHAmuccXhNszOiNw4GQGigCd-zHINP4903FbX06wdM8lmezCitgr3JOk&cce=2&category=acrcp_v1_35&sig=AOD64_2_EdJLMpaHdL--ZaG3sNWrYGzs8g&q&nis=4&adurl&ved=2ahUKEwjmrOeW0P6QAxWucvUHHcLoBQcQ0Qx6BAgMEAEApple Podcastshttps://podcasts.apple.com/us/homeInsightful Links:https://www.linkedin.com/pulse/data-driven-power-branded-podcasts-poddster/https://blog.eonetwork.org/2023/11/4-benefits-of-a-branded-podcast-and-why-nows-the-time-to-launch-yours/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing

Today, Mason Cosby, Founder of Scrappy ABM, explains how a strategy-first approach powers account-based programs, why technology should support rather than replace human judgment and how marketers can translate signals into revenue outcomes. Mason reflects on changing B2B buying behavior, the tension between automation and personalization and the importance of clear messaging in crowded markets. He also shows how scrappy teams use lightweight tools and focused playbooks to build engagement, accelerate pipeline and prove marketing impact.Key Takeaways:00:00 Introduction.01:45 Hands-on experimentation can reveal a unique niche and lead to new opportunities.04:54 Strong foundations in people, process and systems enable scalable programs.08:04 Over-reliance on automation and poor targeting can weaken marketing relationships.09:50 Human judgment and tailored communication keep outreach relevant and respectful.13:57 Revenue and pipeline remain the core metrics, even when long B2B sales cycles require patience.15:42 Consistent communication and engagement are key leading indicators for the future pipeline.20:53 Visibility and impressions support long-term brand-building efforts.29:30 Clear messaging reduces confusion and strengthens market positioning.Resources Mentioned:Mason Cosbyhttps://www.linkedin.com/in/masoncosby/Scrappy ABM | LinkedInhttps://www.linkedin.com/company/scrappy-abm/Scrappy ABMhttps://scrappyabm.com/Warmly AIhttps://www.warmly.ai/Apollohttps://www.apollo.io/Propensityhttps://www.propensity.com/HubSpot Starterhttps://www.hubspot.com/pricing/suite/starter?currencyCode=USD&term=annualListen Networkhttps://listennetwork.co/Insightful Links:https://www.tadigital.com/insights/perspectives/how-marketers-can-leverage-marketing-automation-account-based-marketinghttps://researchnxt.com/martech/leveraging-technology-in-account-based-marketing/https://hub.uberflip.com/uberflip-blog-posts/leverage-tech-to-scale-abm-improve-your-abm-strategy-to-deliver-connected-experiencesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing

Dots Oyebolu speaks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac shares practical ways to build commercially profitable omnichannel ad strategies and why CRO is the fastest path to improving profitability. He explains aligning production value with audience expectations, clarifying messaging and structuring tests that move the needle. He also covers the mindset required to launch and scale, emphasizing persistence, value and channel fit.Key Takeaways:00:00 Introduction.02:36 Improving conversion rate lowers acquisition cost and lifts profitability.05:43 Design should reflect the brand and audience to protect performance.08:51 Clear copy communicates value and advances the decision-making process.11:13 Quick clarity tests validate positioning and reveal missing information.13:00 Differentiated factual copy strengthens credibility and avoids generic claims.20:48 Persistence and consistency are essential during early launch setbacks.24:13 Value offered at a fair price underpins sustainable results.26:09 Competitive markets are not level, so strategy and data matter.Resources Mentioned:Isaac Rudanskyhttps://www.linkedin.com/in/isaacrudansky/AdVenture Media Group | LinkedInhttps://www.linkedin.com/company/adventure-media-group-llc/AdVenture Media | Websitehttp://adventureppc.comInsightful Links:https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketinghttps://advertising.amazon.com/en-ca/library/guides/omnichannel-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu talks with Isaac Rudansky, CEO of AdVenture Media Group. Isaac charts his path from artist to agency leader and explains why context still drives effective advertising. He compares contextual with behavioral targeting, outlines why precision promises often fall short, and discusses how teams can measure omnichannel impact when attribution is murky. Isaac closes with practical proxy metrics for lift and a focus on overall marketing efficiency.Key Takeaways:00:00 Introduction.01:24 A creative background can inform the building of a successful agency.02:47 Early hands-on campaigns demonstrate a path to starting a business.05:29 Contextual advertising aligns messages with surrounding content.07:15 Behavioral targeting can be costly and often misreads intent.10:40 Changes to cookies require new approaches to maintain relevancy.11:51 Matching the message to the moment improves engagement.20:07 Brand search lift provides a useful proxy for campaign impact.21:13 Transparency and a marketing efficiency ratio keep teams aligned.Resources Mentioned:Isaac Rudanskyhttps://www.linkedin.com/in/isaacrudansky/AdVenture Media Group | LinkedInhttps://www.linkedin.com/company/adventure-media-group-llc/AdVenture Media Group | Websitehttps://www.adventureppc.com/AdVenture Academyhttps://learning.adventureppc.comInsightful Links:https://www.singlegrain.com/blog/ms/omnichannel-marketing-strategy/https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketinghttps://advertising.amazon.com/en-ca/library/guides/omnichannel-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Dots Oyebolu talks with Steffen Hedebrandt, CMO and Co-Founder of Dreamdata. Steffen shares his insights on building a revenue-driven marketing culture and how B2B teams can use data to align marketing activities with business outcomes. He discusses why attribution should focus on impact, the balance between experimentation and scaling, and how lean go-to-market teams can operate efficiently while maintaining creativity.Key Takeaways:00:00 Introduction.04:17 When using a lot of channels, ensure their revenue is being measured.09:02 Ongoing experimentation complements proven tactics to sustain consistent growth.10:55 Conventional analytics tools often miss complex, multi-stakeholder B2B journeys.15:20 Setting clear capacity limits helps go-to-market teams maintain operational quality.18:41 Lean and resourceful marketing practices encourage creativity and improve efficiency.20:12 Every marketing initiative is assessed by its cost and potential to generate positive ROI.26:33 Measuring contribution to revenue is more effective than over-focusing on attribution.Resources Mentioned:Steffen Hedebrandthttps://www.linkedin.com/in/steffenhedebrandt/Dreamdata | LinkedInhttps://www.linkedin.com/company/dreamdata-io/Dreamdata | Websitehttps://dreamdata.io/Insightful Links:https://blog.titan-one.co/revenue-team-alignment-go-to-market-strategyhttps://www.93x.agency/blog/why-marketing-should-own-their-revenue-targetshttps://www.xactlycorp.com/blog/correctly-setup-revenue-attribution-highly-compensated-employeesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Laura Nguyen, Founder of Solle Solutions, joins host Dots Oyebolu to explore how marketing teams can thrive with limited resources, develop leadership skills and launch products that resonate. Laura covers agency-to-brand career pivots, metrics that matter and why curiosity fuels continuous improvement. This episode provides practical frameworks for elevating team performance and personal growth in dynamic market conditions.Key Takeaways:00:00 Introduction.04:07 Leadership determines brand versus agency speed and adaptability​.07:51 Know yourself to manage consensus and team dynamics​.11:29 Leverage deep customer insights to drive product positioning.​15:06 Go beyond vanity metrics to track consistent engagement​.19:14 Leadership responsibility impacts employees’ daily experiences.​22:12 Self-awareness and communication are essential for effective leadership.​25:56 Authenticity and self-reflection are vital to marketing resilience​.29:01 Employee engagement surveys signal leadership success and team engagement.31:45 Passionate curiosity sustains long-term growth in marketing careers.Resources Mentioned:Laura Nguyenhttps://www.linkedin.com/in/lauran546/Solle Solutions | LinkedInhttps://www.linkedin.com/company/solle-solutions/Solle Solutions | Websitehttps://www.sollesolutions.com/Insightful Links:https://www.social4retail.com/tips-to-boost-the-performance-of-your-marketing-team.htmlhttps://improvado.io/blog/how-improve-team-efficiencyhttps://www.o8.agency/blog/14-tips-for-improving-your-marketing-department-strategieshttps://planful.com/blog/marketing-leadership-4-tactics-to-lead-a-successful-team/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks to Teresa Heath-Wareing, Director of Teresa Heath-Wareing Limited, International TEDx Speaker, and Host of “Your Dream Business Podcast.”Teresa shares practical strategies for building a sustainable business rooted in values, consistency and self-awareness. She explains how marketers and personal brands can avoid burnout by focusing on aligned actions over chasing every trend. Teresa emphasizes the importance of showing up consistently, breaking goals into manageable steps and using tools like AI and freelancers to scale with clarity — not overwhelm.Key Takeaways:00:00 Introduction05:02 Success comes from creating a life and business you actually love.06:20 Avoid tactics that don’t suit your personality — they won’t serve you.11:12 You can’t guarantee the outcome, but you can control your actions.12:30 Set realistic goals, and break them into small, daily steps.17:44 Long-term consistency brings better results than short-term strategy.20:29 Adopt a “scientist” mindset to evaluate results rather than a “judge.”25:04 Small audiences offer marketing advantages large brands can’t match.31:36 Tech and AI are tools, but humans are still essential.44:42 Treat freelance team members as part of your core team.Resources Mentioned:Teresa Heath-Wareinghttps://www.linkedin.com/in/teresaheathwareing/Teresa Heath-Wareing Limited | LinkedInhttps://www.linkedin.com/company/thw-marketing-&-pr/Teresa Heath-Wareing Limited | Websitehttps://teresaheathwareing.com/Insightful Links:https://www.ianbrodie.com/escape-marketing-overwhelm/https://www.linkedin.com/pulse/dont-overwhelm-your-marketing-operations-nancy-lipkin-sipera/https://www.shopify.com/ca/blog/marketing-strategiesThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

On this episode, Dots Oyebolu speaks with Erik Huberman, Founder and CEO of Hawk Media. Erik has built and scaled one of the most recognized marketing consultancies, helping over 4,700 brands generate nearly $3 billion in revenue. Named in Forbes’ “30 Under 30” and Inc.’s “Top 25 Marketing Influencers,” Erik shares how marketers can apply the “Hawk Method” — awareness, nurturing and trust — to drive measurable growth in today’s crowded landscape.Key Takeaways:00:00 Introduction.03:12 Gen Z values individualism and customization above broad generalizations.06:36 Social media fuels unrealistic expectations and comparison culture.09:21 Influencer marketing thrives because people seek third-party validation.12:40 Word of mouth remains the most powerful marketing driver.16:09 The Hawk Method: awareness, nurturing and trust build brands.20:34 Data-driven decisions: “stop using yourself as a case study”.24:02 ROAS metric fails without factoring in purchase cycle length.27:30 AI marketing tools reveal low-hanging fruit and fix problems.30:39 Building lasting business relationships matters more than quick results.Resources Mentioned:Erik Hubermanhttps://www.linkedin.com/in/erikhuberman/Hawk Media | LinkedInhttps://www.linkedin.com/company/hawkemedia/Hawke Media | Websitehttps://www.hawkemedia.com"Forbes’ “30 Under 30”https://www.forbes.com/profile/erik-huberman/Inc.’s “Top 25 Marketing Influencers”https://www.inc.com/dave-kerpen/25-marketing-influencers-who-will-help-you-dominate-2016.htmlInsightful Links:https://www.shopify.com/ca/blog/go-to-market-strategyhttps://shopoteque.com/b/5-key-components-of-a-successful-go-to-market-strategy-for-e-commerce-tipshttps://coschedule.com/marketing-strategy/marketing-strategy-examples/red-bull-marketing-strategy Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he speaks with Joel Klettke, Founder of Case Study Buddy. Joel shares how marketers can create customer stories that drive growth, build trust and deliver long-term commercial impact. They discuss the pitfalls of AI-generated content, the strategic role of case studies and how to balance customer confidentiality with compelling storytelling. Joel also outlines practical formats that B2B marketers can use to get more mileage from their customer success stories.Key Takeaways:00:00 Introduction.04:33 AI hallucinates and misses the nuance of human relationships.07:39 Customer stories are hard to do well but worth the effort.09:03 Positive response rates tripled when brands used customer proof.12:36 Case studies shouldn’t be pigeonholed into a single format.15:33 Stories can be repurposed as nibble, bite, snack or meal.17:42 Worry less about competitors and more about reaching ideal clients.22:21 Assisted conversions show the unseen influence of customer stories.24:39 The consumer is not an idiot. She’s your mother.27:57 Evergreen stories should be repurposed across the customer journey.Resources Mentioned:Joel Klettkehttps://www.linkedin.com/in/joelklettke/Case Study Buddy | LinkedInhttps://www.linkedin.com/company/case-study-buddy/Case Study Buddy | Websitehttps://www.casestudybuddy.comInsightful Links:https://www.gartner.com/en/digital-markets/insights/customer-success-storieshttps://fastercapital.com/content/Customer-Advocacy--Amplifying-Customer-Success-Stories.htmlhttps://90seconds.com/blog/the-impact-of-customer-stories/https://www.prinhr.co.uk/news-and-views/how-to-use-customer-stories-in-your-marketingThanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds

Join Dots Oyebolu as he talks with Justin Rowe, Chief Marketing Officer of Impactable. Justin shares his journey from launching a LinkedIn side hustle to scaling one of the largest LinkedIn ads agencies in North America. He offers insights on what works on LinkedIn today, how to blend organic and paid strategies, and why demand generation content drives real growth.Key Takeaways:00:00 Introduction. 04:22 Be cautious with LinkedIn’s newest predictive audience features.08:17 Timing and relevancy often determine outreach success.10:55 Offers must stand out in oversaturated inboxes.15:03 Dominate your own LinkedIn network first.17:14 Giving away your playbook builds trust and authority.22:13 Engagement strongly correlates with inbound leads.27:58 LinkedIn users log in ready to be influenced.31:06 YouTube channel builds reach with practical education.Resources Mentioned:Justin Rowehttps://www.linkedin.com/in/justin-rowe-4043339b/Impactable | LinkedInhttps://www.linkedin.com/company/impactableb2b/Impactable | Websitehttps://impactable.com/?utm_source=linkedin&utm_medium=linkedin_company_pageInsightful Links:https://business.linkedin.com/content/dam/me/business/en-us/amp/marketing-solutions/images/lms-state-of-b2b-marketing/pdf/the-b2b-benchmark-report-2023-final.pdfhttps://sproutsocial.com/insights/linkedin-statistics/https://blog.hootsuite.com/linkedin-statistics-business/ Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation. We appreciate the enthusiasm and support from our community. Currently, we are not accepting new guest interview requests as we focus on our existing lineup. We will announce when we reopen for new submissions. In the meantime, feel free to explore our past episodes and stay tuned for updates on future opportunities.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing #PodcastAds