How to Execute a Go-to-Market (GTM) Plan

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to work with other marketers.  We bust the myth that marketing is a ‘one size fits all’ function and discuss the many functions within the marketing team. We also talk about how you should consider the overall brand as you’re launching a product and how to consider the user experience when it comes to planning out your marketing campaigns.

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to work with sales.  We open up the episode by defining sales enablement and discussing how that differs if you are working in a B2C or B2B product marketing role. We also talk about how to get aligned with sales goals and we close out the episode by giving you tips on how to work with “problematic” sales reps.

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to build credibility with product managers (PMs).  We provide tips on how to build strong relationships, manage conflict and how to educate your product management team about marketing. We also share some of the top reasons product managers and product marketers have conflict.

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss part two of how to execute a go-to-market (GTM) plan.  We share our thoughts on how to manage project updates, what stakeholders to keep informed and highlight useful project management tools. We also share what happens when your launch doesn’t go as planned.

On this episode, co-hosts Jeanette Jordan and Miyishia Slay provide a detailed description of a go-to-market (GTM) plan.  We provide a step-by-step walkthrough defining all of the elements of a GTM from product definition to sales training. We give real world examples on how to define product testing phases as well as success metrics for your launch.

On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss what Product Marketing Managers (PMM) do on a regular basis. We reinforce the skills you need to be a Product Marketing Manager and share practical examples of why these skills are useful. We provide an in-depth look at the other teams you work with on a regular basis and how you build strong relationships with your partners.

On today’s episode, co-hosts Jeanette Jordan and Miyishia Slay talk about how to become a Product Marketing Manager (PMM). We share our personal stories about how we landed our first Product Marketing role, as well as other common entry points to the field.  We also discuss both the benefits and challenges of reporting to a Product vs a Marketing team and so much more.

On our debut episode, co-hosts Jeanette Jordan and Miyishia Slay will define what it means to be a Product Marketing Manager (PMM). We share the top skills you need to be a successful PMM and how Product Marketing differs at large and small companies, as well as B2B and B2C companies. Additionally, we give you a behind the scenes look at the creation of the Market Ready Podcast brand.

Are you ready to become a Product Marketer? Market Ready is a podcast to how companies bring products to market. Co-hosts Jeanette Jordan and Miyishia Slay share their experience leading product launches for over a decade at top tech companies such as Google, Ebay, Samsung, and Intuit. This business podcast will give you a behind the scenes look at the life of a Product Marketer, answering questions likes what are the top skills you need to be a successful product marketer and how to plan and execute a go-to-market strategy.