Making the Brand | Marketing with a Pop Culture Twist podcast

#95: Beanie Mania - Building a Digital Empire in the Beanie Baby Boom w/ Brent McCreary

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In this episode, I chat with Brent McCreary, the teenage visionary behind the go-to Beanie Baby information site in the late '90s. Brent takes us on a nostalgic journey, recounting the Beanie Baby mania and sharing insights into the tech stack that powered the site during that era (Geocities, anyone?)

We also discuss why we love to collect things, and the sense of community among Beanie Baby enthusiasts. Brent also dives into the monetization strategies employed during the late '90s compared to today.

Tune in for a fun conversation that intertwines nostalgia, old school tech, and the magic of Beanie Babies!


Follow Brent on IG: @crazyforconcerts

Follow Brent on X/Twitter: @gaygay4gaga



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