Creating a High-Touch Experience Using your Automated Welcome Sequence

As a copywriter, one of the most common questions people ask me and one of the #1 struggles entrepreneurs like you and I face is, "What do I write about... ? What do I say about ... ?", followed closely by, "I hate talking about myself. Do I have to?" Now, I have a deep love of all things pop culture, movies, and entertainment, so my goal for this workshop is to help you go from "Clueless" to "She's All That" when it comes to talking about your business.

I'm going to share the branding essentials most people skip over -- but these are the elements that give your brand true dimension, wow factor and staying power. Armed with this checklist, you'll know exactly what you need to tackle to create an irresistible brand that people pay premium prices for.

In this episode, I'm going to share my 7-email framework for writing your irresistible welcome sequence. I call it my Happily Ever After framework. I'm answering the question, what do you say in your welcome sequence? As an email copywriter, this is definitely one of the most common questions I get asked and it's where most people tend to get stuck. Well, today's your lucky day because I'm going to share exactly what the goal of each email should be.

Automation is a huge buzzword in the online space no matter what stage of business you're in. In this episode, we're exploring and encouraging you to think about how you can use email automation to deliver a high-touch sales experience that feels more like a one-on-one interaction.

In this episode, we're talking about what not to do in your welcome sequence if you don't want your email subscribers to hit unsubscribe or ghost you, aka never open your emails. After all, people sign up to your list for a reason. Now now the ball is in your court in terms of whether or not they stick around. So are you ready to dive into the most common mistakes I see service providers making in their welcome sequence?

In this episode, we're going to break down exactly what a welcome sequence is, why you need one, and we'll also talk about some possible goals for your welcome sequence. I can not tell you how awesome it is to know now, that this welcome email sequence I wrote almost 3 years ago now is still running in the background, welcoming new people into my world on a daily basis. There is some serious magic to that and it's a really powerful tool in building that know, like and trust factor and ultimately, getting more leads and sales in your business, whether you're a service-based business or you have small group programs. 

In this episode we're talking about why people aren't signing up for your webinar, buying your course, or booking a discovery call for your one-on-one services. Hint: It's not about throwing more marketing spaghetti at the wall. It's about getting crystal clear on your messaging. We'll talk about the 4 messaging mistakes keeping your ideal client from buying your stuff.

For the most part, over the past almost 6 years, it's been repeat business and referrals. It's not just because I happen to be, not to toot my own horn, very good at what I do. I also put in a lot of effort to take great care of my clients and communication is the #1 thing. So today, we are chatting about 13 pre-written emails you should have in your business if you're a service provider.

Human beings are obsessed with checking emails. We're all a little like Tom Hanks and Meg Ryan in "You've Got Mail," anxiously awaiting the next must-read email. The average person gets more than 100 emails per day. So how are you making sure that the person receiving your email is opening your email, reading it, and actually taking action on it? Well, in today's episode, I'm going to share 5 tips for crafting emails that get people read, and more important, take action on.