Ep #337: Three Types of Buyers in Marketing

Do you find yourself stuck in indecision, unsure whether to take the next step in your business or personal life? In this episode, I’m talking about why being on the fence can stop you—and your clients—from making real progress. Indecision is a major roadblock to growth, and I’ll share how you can shift from uncertainty to confident action, both for yourself and as a coach.   I’ll explain how indecision has shown up in my own life and business, especially when I’ve been faced with big decisions. I’ll break down why getting off the fence quickly is so important for creating momentum. Most importantly, I’ll talk about how empowering your clients to make decisions and take action is a huge part of your job as a coach. You’ll learn why helping clients make clear decisions is crucial for their success, and yours.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

I just wrapped a call with my ROI students where this exact question surfaced twice: "Am I fooling myself?" Whether it's believing you could build a successful business or wondering if that next big investment will finally be the breakthrough, this fear of being disconnected from reality creates a spiral that keeps you stuck.    Join me this week to hear how I’ve discovered that the question itself, “Am I fooling myself?” is the problem. You'll discover how to evaluate investments without getting seduced by grand visions, the difference between healthy skepticism and self-sabotage, and most importantly, how to transform this paralyzing doubt into actionable clarity.    If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

What if the way you think about money is directly impacting your ability to close clients? In this episode, I’m diving into a critical but often overlooked factor in sales: how your relationship with investing impacts the way clients perceive coaching.    If you’ve struggled with clients hesitating to invest or you’ve found yourself uncertain about the value of your own investments, this episode will give you a fresh perspective on why empowered investing is crucial for your success as a coach. It’s time to step into your power and start attracting clients who feel just as excited to invest in their own growth.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!   

What if the way you think about investments is holding your business back from reaching its full potential? In this episode, I’m sharing the strategies and mindset that allowed me to turn $500,000 in coaching investments into $40 million in sales. You’ll learn how to shift your thinking and approach investments in a way that consistently generates substantial returns.   I’m also introducing my new course in the Entrepreneur Series, ROI (Return on Investment), which dives deep into one of the most critical yet overlooked aspects of coaching success: becoming a masterful investor in your own business. This course isn’t just about making smarter investment decisions, it’s about transforming the way you think about investing and creating a ripple effect that elevates the entire coaching industry.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!    We start ROI on Monday, June 16, 2025. Click here to join: https://staceyboehman.com/roi/

Your money-making ability doesn't have to feel out of your control as a coach. In this powerful episode, I break down how to develop the skill of turning your income on and off like a faucet - creating revenue when you want it and confidently taking breaks without fear of your business drying up.   I share my personal journey of building this skill over 10 years in business, including how I've maintained it through recent challenges. You'll learn the specific mindset shifts and practical steps needed to become someone who can reliably generate income on demand while maintaining peace and presence during intentional breaks.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!    Join us in 200k Mastermind: https://staceyboehman.com/200k-mastermind/

Have you ever wondered why your marketing works for some people but not others? In this episode, I’m teaching you how to think about the different types of buyers in your audience and what influences their decision to work with you. When you understand who you're speaking to and how they engage with your business, it becomes much easier to stay focused and keep showing up.   This is one of the foundations of advanced marketing I teach inside the 200k Mastermind to help coaches simplify their marketing and make it more effective. It's a concept I come back to again and again when students are trying to grow past six figures.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

What if the real key to growing your business isn’t another strategy, but learning how to regulate your nervous system? In this episode, I’m talking with childhood trauma coach Stéphanie Vautrin about how healing emotional patterns from her past helped her unlock consistent clients, powerful marketing, and a $270k coaching business.   Stéphanie is a past 200k student and current 2 Million Dollar Group member whose journey shows exactly what can happen when you stop operating from survival mode and start leading from a place of emotional safety. If you’ve ever felt like you’re stuck in your business and don’t know why, this conversation will show you how to reconnect with yourself, trust your voice, and create growth that feels aligned, sustainable, and deeply empowering.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k! 

Have you hit $100k in your coaching business and wondering what’s next? I’m walking you through what I’ve learned after coaching hundreds of coaches at the six-figure mark. This is the moment where you either build lasting success or start to sabotage the results you’ve worked so hard to create.   If you’re at or approaching $100k, this episode will help you make smarter, more aligned decisions. You’ll learn how to protect what’s working, build on your momentum, and create a business that continues to grow without costing you more than it gives back.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!    Ready for the 200k Mastermind? Sign up for the waitlist here: http://staceyboehman.com/200k-mastermind  

What does it take to scale a $200k coaching business? Growth may look different in this stage, but that doesn’t mean you’re off track. In fact, this is when your strategy, structure, and skill set matter more than ever. I’m breaking down the three types of $200k coaching businesses I see most often and the specific work each one requires to move forward.    If you’re approaching or already at $200k, this episode will help you shift your focus from chasing big revenue leaps to building a business that’s truly set up to grow. You’ll learn how to scale your time, deepen your skill set, and prepare for the next jump in your coaching career.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!    Ready for the 200k Mastermind? Sign up for the waitlist here: http://staceyboehman.com/200k-mastermind  

Have you reached the $25,000 revenue mark in your coaching business? If so, you might be standing at the beginning of your most powerful growth phase. In this episode, I’m walking you through why this stage matters so much, what makes it such a ripe opportunity, and how to capitalize on the momentum you’ve already created.    I’m sharing what I’ve seen after coaching hundreds of students at this level, and why so many of them experience their fastest growth right here. I’ll walk you through the two paths coaches tend to take at $25k, and why adding to your skills, rather than just perfecting what you already know, leads to the biggest long-term results. This stage is your chance to ride the current of growth that's already building beneath you.   If you want to start making serious money as a coach, you need to check out 2k for 2k. Click here to join: https://staceyboehman.com/2kfor2k!    Ready for the 200k Mastermind? Sign up for the waitlist here: http://staceyboehman.com/200k-mastermind