Coronavirus crisis impacts - Trend - Q&A

Our team from IB & SOMA have been in lockdown for almost two months here in Italy and it is not always easy to stay positive and motivated. But we believe that when we make an effort towards reflection and understanding, we are able to find our strength. Some weeks ago, we've watched a very insightful live on Instagram between the Brazilian trend researcher and cool hunter @sabina.deweik and Italian sociologist @francescomoracefcl regarding the Coronavirus outbreak, new trends and behaviours. In this podcast, we want to share with you 2 main takeaways from their discussion regarding the power of vulnerability and science. 

In this podcast, IB and SOMA got together to answer some questions about the Coronavirus crisis and its impact on behaviour, trends, design, consumption, work and even sustainability. We have also shared our own experiences while in lockdown here in Italy and how we are keeping strong and inspired. We hope this podcast can help us to stay connected, to rethink our way of living and working. Above all, we wish you all to stay strong and to be safe. Stay at home, stay connected, active and creative. Share your thoughts with us on our Instagrams (@italianbark / @somastudiomilano) or email: [email protected] . We will love to hear from you!

In this trend podcast, we will share with you the main highlights from Maison&Objet including trends, innovations, colours, materials and a selection of objects to watch out for in 2020-21.  If you want to access the trend video, go ahead and subscribe to our trend membership here.