S2 E1 | The value of creativity

How can creative work influence Australia's image on the world stage, and why should practitioners care?Australian Hollywood producer Greg Basser (Gentle Giant) explains the value of thinking of your creative career as an international one — and the economic, diplomatic and social benefits of being major creative players. Hosted on Acast. See acast.com/privacy for more information.

How can I harness, and protect, the value of my intellectual property? Creative ideas are valuable. But as a creative it can be hard to know what is worth protecting and when it’s worth sharing IP to get things made.Hear from Wendy Zukerman of podcast Science Vs, who sold the idea to US company Gimlet Media and Animal Logic’s Zareh Nalbandian, on why IP generation is good business. Hosted on Acast. See acast.com/privacy for more information.

How can creatives make work with a real social impact? Creative skills can have economic value, but they can also have real social value.Hear from Comedy Central’s first head of social impact Erika Soto Lamb and filmmaker Christopher Nelius on his initiative the Lion’s Share. Hosted on Acast. See acast.com/privacy for more information.

How can I spot creative opportunities in non-creative business? Skills like problem solving, lateral thinking, storytelling are valuable outside traditional creative industries — learn about how practitioners can seek opportunities out and approach old problems in new ways. Hear from James Boyce from Grumpy Sailor about their collaboration with the TAC, tackling the ambitious goal of zero deaths on Victorian roads with technology, experience and storytelling. Hosted on Acast. See acast.com/privacy for more information.

What are your creative skills worth to the future Australian economy? Hear from Russel Howcroft and Dr Georgie McClean about AFTRS Creativity Manifesto and a new approach for thinking about the role creative skills can play in traditionally non-creative arenas. Hosted on Acast. See acast.com/privacy for more information.

This new season of Lumina is about the business of storytelling — how to thrive as a creative in Australia's evolving economy.As the economy changes, the value of creative work is increasing. Over five episodes, you’ll learn how to spot creative opportunities in non-creative business, hear from people applying storytelling skills to social problems and explore the role creative industries play diplomatically and economically on the world stage. With guests including: Russel Howcroft (PwC, AFTRS), Zareh Nalbandian (Animal Logic), Wendy Zukerman (Gimlet Media), Erika Soto Lamb (Comedy Central) and Greg Basser (Gentle Giant Media Group). Subscribe now to get all episodes when they drop on Wednesday 13 November. Hosted on Acast. See acast.com/privacy for more information.

When change is so constant and tech so alluring, it can be easy to forget the skill at the core of every good story. How can practitioners of all creative industries look past the tech and just get really good at what they do? Filmmaker and screenwriter Natasha Pincus loves to experiment with all sorts of new technology, but carves out time to hone her craft.Lumina is a podcast about how tech innovations challenge and shape the way we share stories, produced for the Australian Film Television and Radio School by Audiocraft. Hosted on Acast. See acast.com/privacy for more information.

Sink deeper into the world of immersive storytelling—now that we know an immersive story, well told, can make us feel ‘present’, can these stories bring us closer to each other? Can experiencing a story using immersive technology increase our empathy for people with stories very different to our own?Scott O’Brien thinks so, he’s the founder of VR and AR company Humense, and sees this emerging tech (when used well) bringing us closer together.Lumina is a podcast about how tech innovations challenge and shape the way we share stories, produced for the Australian Film Television and Radio School (AFTRS) by Audiocraft. Hosted on Acast. See acast.com/privacy for more information.

Can artificial intelligence create art that’s as good as a humans? And if they could - would we even care about it, without that beating heart, that authentic human experience at its core? Professor Toby Walsh from UNSW and CSIRO’s Data61 explores the capabilities of AI-composed stories, and whether we will care about them when they get here.Lumina is a podcast about how tech innovations challenge and shape the way we share stories, produced for the Australian Film Television and Radio School (AFTRS) by Audiocraft. Hosted on Acast. See acast.com/privacy for more information.

Do machines have what it takes to create music that taps into human emotion? Tech is increasingly aiding human creativity, but is there an x factor to great stories and art that machines can’t replicate? The team at Uncanny Valley shows us how they’re teaching computers to understand human emotion, and Peter Clay tells us about the human intuition at the heart of programming feel-good station smoothfm, where he’s head of programming.Lumina is a podcast about how tech innovations challenge and shape the way we share stories, produced for the Australian Film Television and Radio School (AFTRS) by Audiocraft. Hosted on Acast. See acast.com/privacy for more information.