The replication crisis: How to avoid basing your marketing on bogus findings

09/01/2025

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

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24:38

In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying.

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The replication crisis: How to avoid basing your marketing on bogus findings

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

D'autres épisodes de "Behavioral Science For Brands: Leveraging behavioral science in brand marketing."

Interview: Jo Arden, strategist and Campaign contributor, on why hope and humor make messages stick

How small behavioral nudges can transform culture and performance at work

Interview: Susan Weinschenk, author of 100 Things Every Designer Needs to Know About People, on the psychology behind effective user experience

Behavioral Science For Agencies: Copywriting

Interview: Will Storr, author of The Science of Storytelling, on how great stories persuade and inspire action

How BMW leveraged the fresh start effect to win over new drivers

How Halloween candy can teach marketers about choice, memory, and reward

Behavioral science for agencies: Pitching

Interview: Dan Ariely, author of Predictably Irrational, on unfakeable signals, friction, and trust in brands

Interview: William Poundstone, author of Priceless, on anchoring, fairness, and the myth of “fair value”