Behavioral Science For Brands: Leveraging behavioral science in brand marketing. podcast

Interview: Charles Spence, author of Gastrophysics, on the science of taste appeal

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In this week's episode, we chat with Charles Spence—Oxford professor, author of Gastrophysics, and the world’s leading expert on how our senses work together to shape flavor. We discuss how brands are leveraging sensory cues to make their products more appealing, and discover practical insights for anyone who wants to understand the power of taste beyond the plate.

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