How to Be Dramatically and Demonstrably Different!

Hey, Mark here with a quick update about this evergreen interview series and my other podcast, The Podcast Accelerator (https://www.markasquith.com/listen).

Most of us live our lives with a solo economic dependency, meaning that we have only one main source of income. If we aren’t putting in the hours at our jobs or businesses, then no income is being generated. This main source of income is an active income; we need to be there, producing and… The post The 3 Step Guide to Your First Passive Income Stream appeared first on Excellence Expected, by Mark Asquith.

Differentiating your business from a whole host of competitors can be tough and most of us fall back on what we think we should say when asked how our company differs from the rest. ‘We offer a professional service to the highest standards of quality.’ But your competitors say that too! ‘Our prices offer fantastic… The post How to Be Dramatically and Demonstrably Different! appeared first on Excellence Expected, by Mark Asquith.

Content marketing has become hugely important to small businesses but it can be difficult to create engaging content on a regular basis. Some find it difficult to write blog posts, others find it hard to create imagery and sometimes we don’t even know what to create content about. Not only that, but there are some… The post Content Gone Wild – Give and Ye Shall Receive appeared first on Excellence Expected, by Mark Asquith.

The development of social media has made it so easy for all of us to connect and to spread the word about ourselves, our projects and our businesses. Twitter, Facebook and Instagram have changed the way we do business and it seems like there’s a new platform coming along almost every week! With all the… The post Make Your Story Irresistible to the Media with This 5 Step Plan appeared first on Excellence Expected, by Mark Asquith.

We all love a good story, don’t we? Whether you enjoy watching movies or the evening news, listening to podcasts or the latest office gossip, stories are everywhere around us, even in business. The very best brands in the world tell us stories through their marketing, design and branding. Lots of small business owners think… The post The Art of Story Telling & How to Craft the Perfect Pitch with John Livesay appeared first on Excellence Expected, by Mark Asquith.

How many of your ‘friends’ on Facebook do you speak to regularly? If you’re like most people, it’s probably not a great deal. If you’re a small business owner, how much of your business comes through social media? Again, if you’re being honest, it’s probably not that much. That’s not to say that social media… The post Create REAL Relationships with the King of Relationship Development appeared first on Excellence Expected, by Mark Asquith.

The decision to rebrand can arrive for a number of different reasons. Perhaps your business has merged with another and you want to project a new image to reflect that. It may be the case that your branding has become dated and an update is required. Or it may even be that you are pivoting… The post Kyle Wilkinson’s Secrets to a Successful Rebrand appeared first on Excellence Expected, by Mark Asquith.

Pivoting is something that we hear a lot about in business, especially in the startup space. Facebook began life as Facemash, Instagram grew out of Burbn and YouTube started out as a video dating site. All of these famous names started out moving in one direction and changed course for a variety of reasons. It’s… The post How Amy Schmittauer Successfully Pivoted SavvySexySocial and What You Can Learn appeared first on Excellence Expected, by Mark Asquith.

There are so many ways in which you can market your business these days but one of the most important, and most overlooked, is video marketing. One of the issues that most of us have with the idea of starting a video marketing campaign is that we don’t like to appear on camera. Another is… The post Bottle Your Brilliance: From Video Marketing to Media Coverage appeared first on Excellence Expected, by Mark Asquith.