Cultivating a Culture of Continuous Improvement with Mike Smart of Egress Solutions

On today's episode, we're joined by Sharon Park, Founder and CEO of Sage Digi, a performance marketing agency specializing in scaling enterprise ads. Sharon shares her journey from being a music major to becoming a marketing guru at Google and eventually leading her own company. Key Takeaways:(04:50) The pitfalls of managing digital ad spending and the advantage of expert help.(06:53) The significance of integrating CRM and analytics for effective marketing.(09:43) Personalization in advertising through AI and the importance of tailored messages.(11:02) The critical role of profitability in evaluating marketing efforts and the agency's responsibility.(15:24) Effective data analysis requires focusing on statistically significant and meaningful results.(18:58) Performance marketing involves complex, multi-layered strategies that extend beyond simple metrics to build profitable growth engines for businesses.(21:54) Sharon's journey from Google to launching her own agency.(23:30) The entrepreneurial mindset and Sharon's early experiences in leveraging opportunities.(29:27) Rapid scaling without a solid operational playbook can lead to significant challenges and customer dissatisfaction.Resources Mentioned:Sharon Park - https://www.linkedin.com/in/presidentsharon/Sage Digi | Website - https://sagedigi.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.Key Takeaways:(01:10) Michael Smart introduces his role at Egress Solutions and their focus on mid-market B2B software companies.(03:33) The shift from all-encompassing platforms to specialized systems that integrate into larger ecosystems.(08:13) The emphasis on product marketing to bridge the gap between user satisfaction and organizational buy-in.(13:38) Every aspect of a product must add value and reinforce the customer's decision, or it risks harming the vendor relationship.(17:43) The significance of early-stage consideration of the customer experience in the product development cycle.(22:01) The need for organizational change management and the impact of executive leadership's attitude on successful transformations.(29:20) Embracing lifelong learning allows for continuous adaptation and correction based on life's unexpected turns and new data.(37:57) The ongoing challenge of adapting to rapid changes in the business environment.Resources Mentioned:Egress SolutionsGTM Disrupted PodcastThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, we're joined by Genesis Capunitan, Head of B2B at Initiative, part of The Interpublic Group of Companies. With a rich background spanning global software companies and leading creative agencies, Genesis brings a wealth of experience to the discussion of B2B marketing in the modern landscape. Key Takeaways:(00:41) Genesis and his role at Initiative.(04:01) The impact of an expanding buying committee on B2B sales cycles and decision-making.(05:49) Implementing OKRs and KPIs to streamline marketing objectives and results.(07:11) The underrated value of endemic media in targeted industry marketing.(08:09) Brand architecture and its components as the foundation of strategic marketing.(10:45) Strategies for effective marketing under budget constraints and resource limitations.(14:41) Transitioning from service-focused narratives to aspirational brand storytelling.(17:53) Introducing 'sense-making' in content strategy to aid in the B2B buying process.Resources Mentioned:Genesis Capunitan -https://www.linkedin.com/in/genesiscapunitan/Initiative | LinkedIn -https://www.linkedin.com/company/initiative/Initiative | Website -https://www.interpublic.com/our-companies/initiative/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector. Key Takeaways:(00:52) Jasmeet’s pivotal role in leveraging cloud software and data analytics in the life sciences industry.(01:51) The transition from startup founder to marketing leader, emphasizing the value of diverse experiences.(04:07) Insight into Axtria's customer engagement strategy and the multifaceted nature of B2B transactions.(07:01) Launching the Life Sciences Leadership podcast to enrich content creation.(09:38) The dual podcast strategy to cater to both technical and leadership audiences, ensuring content relevance.(11:42) Partnering with Life Sciences Voice to elevate podcast outreach, and the strategic importance of such collaborations.(18:20) Evaluating the success of a podcast beyond mere metrics, focusing on content relevance and audience growth.(20:48) The organic promotion strategy and the impact of influential guests on audience engagement.Resources Mentioned:Jasmeet Sawhney -https://www.linkedin.com/in/jasmeet-sawhney/Axtria | LinkedIn -https://www.linkedin.com/company/axtria/Axtria | Website -https://www.axtria.com/Life Sciences Leadership Podcast -https://podcasts.apple.com/us/podcast/life-sciences-leadership-with-jasmeet-sawhney/id1570585602This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

On today’s episode, we’re joined by Colby Ford, Founder and Principal Consultant of Tuple and Co-Founder and VP of Technology of Amissa Health. Colby sheds light on the innovative intersections of technology and healthcare, particularly focusing on advancements in Alzheimer's research, genomics and cloud infrastructure in the life sciences sector. Key Takeaways:(01:49) Insights into Amissa's innovative approach to Alzheimer's care using smartwatches and the potential of wearable devices in healthcare.(06:16) The potential of cloud technology to manage and process large-scale genomic data, aiding in drug discovery and personalized medicine.(15:27) Life sciences consulting and the unique challenges and opportunities this sector offers.(23:11) AI's impact on drug development and molecule design, with a focus on efficiency and the reduction of the traditional trial-and-error approach.(33:17) Challenges and strategies for managing partnerships with major tech companies like Microsoft, and the importance of ensuring mutual benefits.(35:36) The environmental and ethical considerations of large-scale AI models and the importance of sustainable tech practices.(44:20) The evolving landscape of technology in healthcare, with a focus on the scalability of solutions and the move towards more accessible and efficient models for research and care.Resources Mentioned:Colby Ford -https://www.linkedin.com/in/colbyford/Tuple | LinkedIn -https://www.linkedin.com/company/tuplexyz/Tuple | Website -https://tuple.xyz/Amissa Health | LinkedIn -https://www.linkedin.com/company/amissa/Amissa | Website -https://www.amissa.com/Colby Ford’s Github -https://github.com/colbyfordThis episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today’s episode, Stephen Callender, Owner and CEO of Foster Commerce, sheds light on the significance of a peaceful working environment that contrasts the chaotic nature of the digital agency landscape. Stephen offers project management and client interaction strategies that prioritize well-being and productivity.Key Takeaways:(01:35) Foster Commerce has a distinct approach to engineering and project management that sets it apart in the custom development arena.(03:39) Breaking down large projects into chunks results in better manageability and risk mitigation.(09:56) The concept of ‘self-reports’ and the impact on team communication and project transparency.(24:01) Foster Commerce’s unique billing model focuses on buying time instead of deadlines, ensuring flexibility and adaptability.(37:00) The significance of client training for setting project expectations and fostering a collaborative working environment.(42:08) How Foster Commerce uses client work to refine internal processes and improve communication and project delivery strategies.Resources Mentioned:Stephen Callender -https://www.linkedin.com/in/sjcallender/Foster Commerce | LinkedIn -https://www.linkedin.com/company/fostercommerce/Foster Commerce | Website -https://www.fostercommerce.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

On today’s episode, Meirav Oren, Executive Chairwoman and Co-Founder of Versatile, shares her journey of disrupting the construction industry through innovative technology. Meirav talks about Versatile’s aims to transform construction processes with data-driven insights. Key Takeaways:(02:27) How Versatile's creation was inspired by a tragic event.(03:23) Using data from cranes and other sources for easier decision-making.(09:21) Belief in your vision is key to overcoming startup challenges. (14:00) Innovation and persistence in the early phase of a hardware startup.(19:00) Enhancing software services through the use of hardware.(23:01) Creating algorithms for better construction site decisions.(32:00) Meirav reflects on leadership, making tough decisions for company growth and the importance of appreciating your team for a positive culture.Resources Mentioned:Meirav Oren -https://www.linkedin.com/in/meirav-orenVersatile | LinkedIn -https://www.linkedin.com/company/versatileaiVersatile | Website -https://www.versatile.ai/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, Robert Kirk, Founder and CEO of InterGen Data, Inc., shares his groundbreaking work on predictive analytics in finance and healthcare. Robert’s story begins with a personal challenge that led him to develop solutions capable of foreseeing life’s significant events and their economic effects.His expertise sheds light on how data science can enhance financial and health outcomes. Through predictive analytics, Robert and his team offer insights that lead to better decision-making for individuals and companies.Key Takeaways:(10:45) InterGen Data’s creation was driven by personal need, aiming to improve financial planning.(13:24) InterGen focuses on forecasting life events and their financial outcomes, filling a gap in existing planning tools.(22:26) Robert’s focus on the growth of analytics and its role in personalized financial advice and healthcare solutions.(32:13) The impact of AI and machine learning in predictive analytics, with a nod to the importance of empathy and ethics.(37:00) Navigating the B2B2C model’s extended sales cycle, emphasizing the value of financial stability and emotional insight for business leaders.Resources Mentioned:Robert Kirk -https://www.linkedin.com/in/robert-kirk-6b4a23/InterGen Data, Inc. | LinkedIn -https://www.linkedin.com/company/intergendata/InterGen Data, Inc. | Website -https://www.intergendata.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations; we handle everything else. Learn more at ContentAllies.com. #B2B #BusinessLeaders #Leadership

In today’s episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.Key Takeaways:(01:02) Sotaog's approach to improving efficiency with machine learning.(06:23) The importance of operational cash flow and its impact on financial health.(09:45) How pattern matching and OCR can boost cash flow significantly.(19:03) Sarah's team management strategies for productivity.(21:09) The role of the cloud and artificial intelligence in processing business data for insights.(31:00) Challenges in the startup world and the value of perseverance.(35:28) Future demand for AI and ML in business operations for profitability.Resources Mentioned: Sarah Tamilarasan -https://www.linkedin.com/in/sarahchandrasekar/Sotaog | LinkedIn -https://www.linkedin.com/company/sotaog/Sotaog | Website -https://www.sotaog.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership

In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.Key Takeaways:(01:32) The inception of xiQ, Inc., focusing on AI-based solutions to enhance B2B sales and marketing.(03:23) The inspiration behind xiQ's approach to making B2B solutions engaging and user-friendly.(10:08) How xiQ aids sellers in spending more time on actual sales activities by streamlining customer communication.(14:37) Usman discusses the challenge of integrating diverse disciplines like neuroscience and AI into xiQ's solutions.(21:59) The importance of understanding and adapting to customer behaviors to improve sales efficiency.(37:10) Future-forward advice on utilizing AI not just for efficiency but for reimagining business processes.Resources Mentioned:Usman Sheikh -https://www.linkedin.com/in/usmanmsheikh/xiQ, Inc. | LinkedIn -https://www.linkedin.com/company/xiqinc/xiQ, Inc. | Website -https://xiqinc.com/This episode is brought to you by Content Allies.Content Allies helps B2B tech companies launch revenue-generating podcasts and build relationships that drive revenue through podcast networking. We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business. You show up and have conversations, we handle everything else. Learn more at ContentAllies.com #B2B #BusinessLeaders #Leadership