Nail the Niche: Find What Sets Your PI Firm Apart with Chris Dreyer

Intake woes got your law firm down? Nick Werker, Answering Legal's Marketing Director, has you covered. He sits down with Tanner Jones on this week's episode of our LAWsome podcast to discuss legal intake issues you may not know your firm has and how to fix them. Nick chats about common intake challenges law firms face—like inconsistent processes, a lack of clarity around who’s handling calls, and intake questions that drag on and lose potential clients’ interest.  He shares advice on streamlining intake so you can best connect with clients from their first contact with you, and emphasizes that firms that do not adapt to creating video content will be left behind. Connect with Nick on his LinkedIn here -  https://www.linkedin.com/in/nicholas-werker/  and by visiting www.answeringlegal.com  TLDR:  Legal intake is your law firm’s first impression–it’s crucial to get it right. Streamlining the intake process will help turn your leads into clients. Video content is a must for law firm marketing strategies.  

LAWsome host Tanner Jones speaks with Jennifer Gore-Cuthbert, founder of Atlanta Personal Injury Law Group - Gore LLC about developing a personal brand that resonates with your audience. She also details how to make your videos feel more personal. Jennifer discusses the necessity of a growth mindset in the legal field and how to leverage personal branding alongside your law firm’s brand. She shares critical decisions that helped shape her journey of personal and professional growth. Connect with Jennifer on her LinkedIn here - https://www.linkedin.com/in/atlinjurylawgroup/  and by visiting https://atlinjurylawgroup.com/  TLDR:  Social media can open up unexpected opportunities for business growth Leadership development is crucial for business success Personal branding is about being vulnerable and true to yourself

Law Tigers’ Senior Vice President of Growth and Business Development, Dave Thomas joins us in this LAWsome episode. Listen in as Dave and Tanner discuss diversifying marketing strategies, brand awareness, measuring results, and finding the right balance for your law firm. Many law firms struggle with the mindset that marketing is an expense that should yield immediate results. Explore the importance of viewing marketing as a scalable investment that can be perfected over time. Learn how working with a marketing agency can help law firms assess their current strategies and build comprehensive plans for the future. Dave discusses traditional mass media marketing as well as the importance of grassroots marketing techniques. Learn how to track your results and build follow ups into your process. Dave also speaks on being strategic in not only your placements of advertising, but media buying topics like the time of year you purchase billboards. Connect with Dave on his LinkedIn here - https://www.linkedin.com/in/david-l-thomas-mba-715b2921/  and by visiting https://lawtigers.com/  You can also catch him at the Motorcycle Accident Summit that's taking place next year, March 5th through the 7th at the Conrad Hotel in Orlando, Florida. The summit is run in tandem with National Trial Lawyers. TLDR:  Partnering with a marketing agency can help law firms refine strategies and create comprehensive marketing plans. Grassroots and traditional mass media marketing play key roles in a firm's overall strategy.  Tracking results is essential for success.

In our latest episode, LAWsome host Tanner Jones sits down with the Co-Founder of Juvo Leads, Ted DeBettencourt. Ted's background in marketing and product development has led him to creating innovative solutions for lead conversion and tracking.  Tanner and Ted discuss conversion elements, tracking methodologies, demographic trends for communication,  and the debate between automation and human interaction.  Ted dishes out advice on the importance of speedy responses for chat inquiries, phone calls, and form submissions your law firm receives. He also touches on which questions are the right questions to ask potential clients, and highlights that firms do not want to make people feel like they are only asking “gimme questions.”  Connect with Ted on his LinkedIn here - https://www.linkedin.com/in/theodoremdebettencourt/ and by visiting https://juvoleads.com/  TLDR:  Learn how to show trust and demonstrate the ability to solve your potential client’s problem.  Is your intake team asking the right questions?  How does AI technology fit into the intake process?

Setting money on fire is easier than you think it is when it comes to SEO. That’s why it’s crucial to understand key performance indicators for SEO success.   Matt Wetherington, Owner of Wetherington Law Firm, shares his passion for SEO with LAWsome host, Tanner Jones.   In this episode, the pair discuss Matt’s predictions on how SEO will evolve, budgeting, vetting SEO companies, and understanding their bandwidth. Matt speaks on how the volume of competition in your local area can help you determine what impressive metrics for your SEO campaign may look like and more.   You can connect with Matt by checking out his LinkedIn profile here - https://www.linkedin.com/in/getthew/    TLDR: Learn how to measure your SEO campaign success in this episode.  

Is personal injury too broad of a niche?    In this episode of LAWsome, Tanner Jones and Rankings.io CEO, Chris Dreyer, drill down on how to set your personal injury law firm apart in an oversaturated market.   Learn about the art of narrowing the case types your law firm takes on without shrinking your audience size too much.   You can connect with Chris on Rankings.io or by checking out his LinkedIn profile here - https://www.linkedin.com/in/chrisdreyerco/    Rankings.io even Pimcon.org  September 15th-17th $200 Discount Code: PIMCW   TLDR:  Personal Injury Law is a broad spectrum. It’s important to maintain a marketing presence for general PI, but focusing on a specific niche can also help your law firm stand out to potential clients.  

Kerry Barrett, an on-camera coach, shares insights on mastering on-camera presence for lawyers. She emphasizes the importance of balancing content and delivery, as well as the power of storytelling and credibility. Barrett discusses how lawyers can leverage video content to highlight their expertise and thought leadership. She also addresses the need for lawyers to adopt a performance mindset and overcome misconceptions about on-camera presence. Barrett provides practical suggestions for lawyers to improve their on-camera skills, such as practicing in front of a camera and focusing on one skill at a time. She concludes by emphasizing the importance of energy and engagement in on-camera communication.   Key Takeaways: Balancing content and delivery is crucial for effective on-camera presence.  Storytelling and credibility are powerful tools for lawyers to engage their audience. Lawyers can leverage video content to highlight their expertise and thought leadership. Adopting a performance mindset and overcoming misconceptions about on-camera presence are essential for success. Practical suggestions for improving on-camera skills include practicing in front of a camera and focusing on one skill at a time. Energy and engagement are key factors in effective on-camera communication.    Timestamps: 00:01 - Introduction to Kerry Barrett 04:10 - The power of storytelling and credibility 08:18 - Adopting a performance mindset 14:47 - Practical suggestions for improving on-camera skills 28:31 - The importance of energy and engagement 35:46 - Conclusion Best way to contact Kerry:   https://www.linkedin.com/in/kerrybarrett   Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram X Linkedin YouTube   Learn more about Consultwebs at the links below.   Speaking Engagements  Balancing Work and Life in Law Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351   Do you want to find ways to connect with other lawyers whose practice areas align with your cross-referrals? This podcast is for you:   To keep up with issues, trends, and problems in their clients' industries To meet and interact with current clients, former clients, potential new clients, and referral sources To connect with other lawyers whose practice areas align with theirs for cross-referrals To earn continuing legal education (CLE) credits To get away from the office and de-stress  

Exploring how AI is reshaping law practice, from case management to ethical challenges.   Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.   In this episode, Tanner Jones interviews Tom Askeroth, a trial lawyer specializing in workers' compensation and personal injury, about the intersection of technology and law. They discuss how AI is transforming the legal landscape and the ethical considerations that come with it. Tom highlights how AI tools aid in case management, litigation, and the analysis of complex documents like scientific articles and public records. He emphasizes the need for attorneys to stay current with AI advancements to enhance their practices and remain competitive. The conversation also covers the potential risks of automation in areas such as document review and legal research, while stressing the importance of interpersonal skills and ethical considerations in using AI. Tom advocates for attorneys to develop their understanding and proficiency in AI to navigate the changing landscape effectively and ethically.   Key Takeaways: AI is a transformative force reshaping the legal landscape, and it is important for legal professionals to stay informed about its potential applications. Integrating AI into legal practices can help level the playing field for underdogs in the legal system, such as injured workers and victims. AI tools like ChatGPT can assist attorneys in understanding scientific and medical articles, summarizing reports, spotting inconsistencies in records, and analyzing public record information. Staying abreast of the latest developments in AI is crucial to fully leverage its capabilities and explore new possibilities in the legal field. Artificial intelligence is set to disrupt the legal field, particularly in areas such as document review, contract drafting, and legal research. Attorneys should stay updated on the latest developments in AI and understand the ethical guidelines and privacy concerns associated with using AI tools. AI can be a valuable tool for attorneys, streamlining processes and leveling the playing field. Attorneys should focus on developing interpersonal skills and client-facing practice areas, as clients will always want to have a human attorney to talk to. Resistance to technology and a limited understanding of its potential can hinder law firm operations, so it is crucial for attorneys to embrace and train themselves in AI.   Timestamps: 00:01 - Introduction: Exploring the Intersection of Technology and Law 02:34 - Tom’s Journey: Integrating AI into Legal Practice 08:48 - AI Tools for Understanding and Analyzing Legal Documents 11:54 - Exploring the Possibilities: Leveraging AI in Different Areas 21:57 - The Disruption of Artificial Intelligence in the Legal Field 24:05 - Areas of Law at Risk of Automation 27:49 - The Value of AI as a Tool for Attorneys 30:11 - Understanding the Ethical Guidelines and Privacy Concerns of AI 35:31 - Embracing and Training in AI for Law Firm Operations Best way to contact Tom:   https://www.linkedin.com/in/tom-askeroth-9b2b3488  Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website.   Follow Consultwebs on social for legal marketing updates: Facebook Instagram X Linkedin YouTube   Learn more about Consultwebs at the links below.   Speaking Engagements  Balancing Work and Life in Law Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351   Do you want to find ways to connect with other lawyers whose practice areas align with your cross-referrals? This podcast is for you:   To keep up with issues, trends, and problems in their clients' industries To meet and interact with current clients, former clients, potential new clients, and referral sources To connect with other lawyers whose practice areas align with theirs for cross-referrals To earn continuing legal education (CLE) credits To get away from the office and de-stress  

Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs.   In this episode of the podcast, Tanner Jones sits down with Luis A. Sosa, a personal injury attorney renowned for his expertise in optimizing workers' compensation claims. They dive into the critical aspects of streamlining the intake process at personal injury law firms and discuss the strategic use of digital marketing to attract the right clients. Luis shares invaluable insights into the challenges law firms face with workers' compensation cases and highlights effective strategies for building client trust through direct attorney involvement in intake processes.   Key Takeaways: Understanding both workers' compensation and personal injury law is crucial for optimizing workers' compensation cases. Law firms face significant challenges due to the complex nature of workers' compensation law, necessitating dedicated teams. Direct involvement of attorneys in the intake process fosters trust with potential clients, enhancing conversion rates. Effective digital marketing and targeted advertising are key in attracting the right clients for workers' compensation cases. Law firms can set up processes to receive referrals by targeting injury cases that may have a workers' compensation component.   Timestamps: 00:00 - Introduction and background of Luis A. Sosa 01:36 - Discussing key factors for optimizing workers' compensation claims 05:22 - Strategies for streamlining the intake process at personal injury law firms 08:54 - The role of digital marketing in attracting workers' compensation clients     Best way to contact Luis:    https://www.linkedin.com/in/luis-sosa-8719ba58/ Discover More About the Podcast and Consultwebs: Subscribe to the LAWsome Podcast by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Visit the LAWsome website. Follow Consultwebs on social for legal marketing updates: Facebook Instagram X Linkedin YouTube   Learn more about Consultwebs at the links below.   Speaking Engagements  Balancing Work and Life in Law Law Firm Marketing Agency Services  Law Firm SEO Law Firm Web Design  Law Firm PPC  Law Firm Social Media  Law Firm Email Marketing Law Firm Digital Marketing    Consultwebs 8601 Six Forks Rd #400, Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://www.google.com/maps?cid=13646648339910389351

Exploring AI’s Role in Legal Research, Data Analysis, and Client Management Tanner Jones, your host and Vice President of Business Development at Consultwebs, welcomes you to another episode of the LAWsome Podcast by Consultwebs. In this episode, he is joined by Karl Seelbach, an attorney, founder of Skribe.ai, and expert in legal marketing. They discuss the evolution of AI in the legal field and how AI tools have transformed legal research, data analysis, and legal marketing. Karl shares his experiences with different AI tools and the challenges of implementing them. They also explore the role of AI in decision-making, client management, and running a law firm. Karl provides insights on how to get started with AI in the legal field and emphasizes the importance of testing and evaluating different tools. Key Takeaways: AI tools have revolutionized legal research, enhancing efficiency and enabling natural language interactions with software. Implementing AI tools in the legal field can present challenges, such as choosing the right tool and addressing risks like hallucinations. AI can assist in decision-making by analyzing large data sets, spotting inconsistencies, and assessing exposure or potential jury verdicts. AI tech can also be leveraged to improve client management, from intake processes to chatbots and AI-powered phone support. Staying ahead in the legal tech space required resting and evaluating different AI solutions, considering cost-benefit analysis, and attending legal tech conferences.  Timestamps: 00:01 - Introduction to Karl Seelbach 01:45 - Evolution of AI in Legal Research 03:49 - Challenges of Implementing AI in Legal Research 04:10 - Leveraging AI Tools for Legal Research 08:10 - AI in Data Analysis and Case Evaluation 11:26 - Using AI for Assessing Jury Verdicts and Risk 12:07 - Starting with AI in Legal Practices 14:15 - AI in Medical Record Analysis 15:15 - AI in Client Management and Intake 18:22 - The Future of AI in Legal Marketing 19:14 - Ethical Considerations and Deep Fakes 21:35 - Introducing Scribd AI 22:43 - Speed and Efficiency in Legal Practices 25:25 - Staying Ahead with Legal Tech 27:20 - Final Thoughts and Advice Best way to contact Karl:  https://www.linkedin.com/in/kwseelbach/  Tweetables and Quotes:  “If you’re not online, you’re invisible to potential clients. A strong digital presence is no longer optional, it’s essential.” @consultwebs “ SEO is about making sure your law firm is found by those who need your services. It’s about visibility and relevance.” @consultwebs “Content marketing is about providing value. If you can educate and inform your audience, you’ll build trust and credibility.”  @consultwebs “Social media is a powerful tool for law firms. It allows you to engage with your audience and build relationships.”   @consultwebs “PPC advertising can be a game-changer for law firms. It’s about reaching the right people at the right time.”   @consultwebs   Do you want to find ways to connect with other lawyers whose practice areas align with your cross-referrals? This podcast is for you: To keep up with issues, trends, and problems in their clients' industries To meet and interact with current clients, former clients, potential new clients, and referral sources To connect with other lawyers whose practice areas align with theirs for cross-referrals To earn continuing legal education (CLE) credits To get away from the office and de-stress Subscribe to LAWsome by Consultwebs on Apple Podcasts, Google Podcasts, and Spotify   Learn more about Consultwebs Digital marketing for Lawyers and Law firms: Digital marketing SEO Web design PPC Local Services Ads Email marketing Search engine marketing Content marketing Social media marketing Video marketing Email marketing   Digital marketing Case studies for Law firms Marketing Resources for Lawyers   Consultwebs 8601 Six Forks Rd #400 Raleigh, NC 27615 (800) 872-6590 https://www.consultwebs.com  https://maps.app.goo.gl/p99f5Q2V2HeoYDmYA