Quick Thoughts on Adding Audio to Your Content Marketing Strategy

Enrico Incarnati is a media strategist helping fitness professionals up their video content game. But he wasn't always interested in creating digital content. He first went to college in hopes of being a pediatrician. I'll let Enrico tell the story of how he changed his mind. He spent a few years working as a videographer for well-known online fitness and nutrition coach Jordan Syatt, and through that experience has built a life working for himself and helping others reach larger audiences through creating videos. Enrico shares advice on keeping your content simple, going where the attention is, and what he's learned through the ups and downs of his own career journey. Rico's Instagram: https://www.instagram.com/rico.incarnati/ Rico's Private Facebook Group for Video Content Creators: https://www.facebook.com/groups/401316581284121

Trying something new for this episode - a podcast swap with my friend and fellow content marketer Christoph Trappe. Christoph is director of content strategy at Voxpopme, he’s also host of the Business Storytelling Show and author of several books including Content Performance Culture and Going Live.  What is a podcast swap? Well, basically I’m taking one of his episodes, putting it on my channels, and he’s taking one of mine and doing the same thing. On this episode Christoph talks to social media manager Angela Myers to discuss short-form video storytelling - what is it, how can brands implement it, what makes a good story in this format and more. Angela helps small to medium sized businesses use digital storytelling to put their marketing on autopilot, according to her website angelamyerscreative.com. Check out Christoph's work at https://www.christophtrappe.com/. 

Tools I use pretty much every day that help me churn out decent content on social media 😎. Plus the new social media spotlight! Kapwing https://www.kapwing.com/?ref=jeffkoslofsky Canva https://www.canva.com/ ColorZilla for Chrome https://www.colorzilla.com/chrome/ Emoji Keyboard for Chrome https://chrome.google.com/webstore/detail/emoji-keyboard-emojis-for/fbcgkphadgmbalmlklhbdagcicajenei?hl=en-US Anthony Diaz Instagram https://www.instagram.com/_anthony_diaz/

Please welcome Brian Piper to the show! He is the director of content strategy and assessment at the University of Rochester. He also books a lot of speaking engagements as well as consulting around data analytics, content strategy, SEO, Web3 and NFTs. Additionally, he's in the process of writing a book, taking the lead on the second edition of Epic Content Marketing by Joe Pulizzi. I wanted to have Brian on to talk about how Web3 will affect video content. And not just the content, but the creators behind that content. How will Web3 affect how we promote ourselves, how we distribute our content, how we build community? Brian has been doing a lot of his own research in the Web3, NFT, crypto, blockchain world and has a lot to say on the matter. Brian's website: https://www.brianwpiper.com/ Follow Brian on Twitter: https://twitter.com/brianwpiper

Dropping in for a quick episode around Twitter Spaces and what you should consider before jumping into the tool. Listen and see if it’s right for you!

Anthony Burokas, 20+ year broadcaster and founder of Stream4.us joins the podcast once again to talk event production. He first joined in February 2021 to talk about producing fully virtual/remote events in the midst of COVID. Fast forward to May 2022, a lot has changed in the space and Anthony's work is taking a full swing back to in-person events. We chat about what he's been up to over the last year, whether hybrid events are here to stay, and if production companies built around live streaming are sustainable. Learn more about Anthony's work at https://stream4.us/.

Think of audio as more than just podcasting. There are many ways to add audio to your content marketing strategy. And it likely involves repurposing some work you may already be doing.

Banzainator joins the podcast as the very first gamer ever on the show! We talk how she got started on Twitch, how she got a full time job for a board game company that discovered her on Twitch, keys to a good board game stream, and some her favorite pieces of streaming tech. Find her at https://www.twitch.tv/banzainator.

This episode features a conversation with Brian Landau, CEO and co-founder of Vennly, an audio software that provides enterprises with a seamless and secure way to share audio content to existing channels of business communication. Brian has been in the audio industry nearly his entire career, which spans more than 15 years. In our conversation, we talk about: How Vennly started and how it's grown How audio strategy is expanding beyond just podcasts Examples of enterprise teams that leverage audio well for their internal audiences How creating B2B podcasts differs from creating consumer podcasts Check out Vennly at https://vennly.co/.

**This episode was recorded live on my LinkedIn and YouTube channels on March 28, 2022.** In a recent episode with Ken the Content Coach, we talked briefly about some of the small things content creators can do to still be creative, even though they don't feel like doing the bigger creative work in the moment. Bigger creative work meaning maybe...being on camera that day, editing a long video, writing a lengthy blog post, etc. That got me thinking to ask some former colleagues and new connections I've made through this podcast what sorts of things they do when they're not feeling creative, but just want to move the needle for their creative passion or their business. In this episode, I go over a few of those ideas that came in to hopefully inspire those who are struggling on the big projects. Tips include ideas for copy writers, video creators and content marketers.