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CMO Role 2022: Marketing Investment and Strategy

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#cmo #chiefmarketingofficer #investment

What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments?

To learn more, we talk with Gaurav Chand, the CMO of Cognizant about technology investments, customer experience, the importance of brand, experiential marketing, how he leverages data for better decision-making, and much more.

In this episode, we discuss:
-- On aligning business priorities and marketing goals
-- On the importance of thought leadership and content marketing
-- On where Cognizant focuses its marketing investments
-- On marketing measures, metrics, and KPIs
-- On measuring marketing influence on sales and other areas
-- On the importance of culture change in business transformation
-- On the relationship between the Chief Marketing Officer (CMO) role and the Chief Information Officer (CIO) role
-- On the importance of experiential marketing
-- On using experiential marketing to build trust among customers and clients
-- On account-based marketing (ABM) as the future

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Read the complete transcript:

As CMO, Gaurav oversees all aspects of Cognizant’s global marketing, including brand, creative, digital, events, communications, field and corporate marketing. Gaurav’s primary mission is to facilitate growth by developing and executing a comprehensive marketing plan that promotes Cognizant’s digital leadership, increases brand recognition and extends its competitive advantage in all market segments.

Gaurav serves on the board of directors of the Cognizant U.S. Foundation, a 501(c) (3) private foundation supporting STEM education and skills training across the United States. Gaurav holds a bachelor's degree in Computer Science from Fergusson College in Pune, India, and an MBA from Southern Methodist University.

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