What is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments?
To learn more, we talk with Gaurav Chand, the CMO of Cognizant about technology investments, customer experience, the importance of brand, experiential marketing, how he leverages data for better decision-making, and much more.
In this episode, we discuss:
-- On aligning business priorities and marketing goals
-- On the importance of thought leadership and content marketing
-- On where Cognizant focuses its marketing investments
-- On marketing measures, metrics, and KPIs
-- On measuring marketing influence on sales and other areas
-- On the importance of culture change in business transformation
-- On the relationship between the Chief Marketing Officer (CMO) role and the Chief Information Officer (CIO) role
-- On the importance of experiential marketing
-- On using experiential marketing to build trust among customers and clients
-- On account-based marketing (ABM) as the future
Subscribe to be notified of live shows: https://www.cxotalk.com/subscribe
Read the complete transcript: https://www.cxotalk.com/episode/cmo-marketing-investment-strategy-2022
As CMO, Gaurav oversees all aspects of Cognizant’s global marketing, including brand, creative, digital, events, communications, field and corporate marketing. Gaurav’s primary mission is to facilitate growth by developing and executing a comprehensive marketing plan that promotes Cognizant’s digital leadership, increases brand recognition and extends its competitive advantage in all market segments.
Gaurav serves on the board of directors of the Cognizant U.S. Foundation, a 501(c) (3) private foundation supporting STEM education and skills training across the United States. Gaurav holds a bachelor's degree in Computer Science from Fergusson College in Pune, India, and an MBA from Southern Methodist University.
D'autres épisodes de "CXOTalk"
Digital Transformation: A Practitioner's Guide (with TIAA)
41:11#digitaltransformation #chiefinformationofficer #cio Digital transformation is no longer an option for most organizations. The question is how to focus resources and transform in areas such as rethinking business models, improving customer experience or client services, driving innovation, and using data analytics more effectively.But how do you measure the results of this transformation? What are the benefits? What about planning for technology investment and culture change? Digital transformation strategy must consider all these points.To gain practical advice, we speak with Sastry Durvasula, the Chief Information & Client Services Officer at TIAA, to learn how a large organization evolves and transforms. With over $1.4 trillion assets under management, TIAA serves about 5 million customers and was founded in 1918 by Andrew Carnegie.Here are the topics we discuss:-- What is TIAA and how large is the company?-- What does digital transformation mean for TIAA?-- Why are both culture and technology important for digital transformation?-- How can organizations avoid risk during digital transformation?-- What is the impact of corporate politics on digital transformation?-- How do organizations break data silos for digital transformation?-- What is the connection between client experience and digital transformation?-- What is the role of ecosystem in digital transformation?-- What is the impact of diversity and demographics on digital transformation?-- Advice to business leaders on being successful with digital transformation?====Join the CXOTalk newsletter and stay informed of LIVE shows: https://www.cxotalk.com/subscribeRead the transcripts from all our episodes: https://www.cxotalk.com/episode/digital-transformation-practitioners-guide-tiaa====Sastry Durvasula joined TIAA in 2022 as the Chief Information & Client Services Officer, responsible for leading the global technology and client services organizations.Sastry comes to TIAA having most recently served as the Global Chief Technology and Digital Officer, and Partner, at McKinsey & Company. In that role, he led the strategy and development of the firm’s differentiating digital products and platforms, internal and client-facing technology, data & analytics, AI/ML, cyber and hybrid cloud ecosystem, and served as a senior advisor on client engagements. Prior to joining TIAA, he held Chief Digital Officer, Chief Data & Analytics, CIO and global technology leadership roles at insurance broker and risk management company Marsh and at American Express, where he spent 15 years. He was also a consultant for several Fortune Global 500 companies.Sastry is a passionate advocate for diversity and sustainability. He serves on the Board of Directors for Girls in Tech, the global non-profit dedicated to eliminating the gender gap in tech, and championed industry-wide initiatives focused on women in tech, including #ReWRITE and Half the Board. Sastry holds a Master’s degree in Engineering from the Indian Institute of Science, is credited with 30+ patents and plays a leadership role in technology industry/academia consortia.
Data Science, AI, and Machine Learning: Technology and Ethics for Good
46:21#datascience #aiethics #techforgood Increasingly, data and technologies such as artificial intelligence (AI) and machine learning are involved with everyday decisions in business and society. From tools that sort our online content feeds to online image moderation systems and healthcare, algorithms power our daily lives.But with new technologies come questions about how these systems can be used for good – and it is up to data scientists, software engineers and entrepreneurs to tackle these questions.To learn about issues such as ethical AI and using technology for good, we speak with Rayid Ghani, professor in the Machine Learning Department of the School of Computer Science at Carnegie Mellon University and former Chief Scientist at Obama for America 2012.Professor Ghani has an extraordinary background at the intersection of data science and ethics, making this an exciting and unique show!-- The conversation includes these important topics:-- About Rayid Ghani and technology for good-- Why is responsible AI important?-- What are the ethical challenges in data science and AI?-- What is the source of bias in AI?-- What are some examples of AI ethical issues in healthcare?-- What is the impact of culture in driving socially responsible AI?-- How can we address human bias when it comes to AI and machine learning?-- How can we avoid human bias in AI algorithms and data?-- What skills are needed to create explainable AI and focus on AI ethics and society?-- What kinds of policy governance is needed to oversee AI algorithms and reduce human bias?-- How can we increase AI explainability?Read the complete transcript and see past episodes: https://www.cxotalk.com/episode/data-science-ai-machine-learning-goodSubscribe to the CXOTalk to learn about upcoming LIVE shows: https://www.cxotalk.com/subscribeRayid Ghani is a Distinguished Career Professor in the Machine Learning Department and the Heinz College of Information Systems and Public Policy at Carnegie Mellon University.Rayid is a reformed computer scientist and wanna-be social scientist, but mostly just wants to increase the use of large-scale AI/Machine Learning/Data Science in solving large public policy and social challenges in a fair and equitable manner. Among other areas, Rayid works with governments and non-profits in policy areas such as health, criminal justice, education, public safety, economic development, and urban infrastructure. Rayid is also passionate about teaching practical data science and started the Data Science for Social Good Fellowship that trains computer scientists, statisticians, and social scientists from around the world to work on data science problems with social impact.Before joining Carnegie Mellon University, Rayid was the Founding Director of the Center for Data Science & Public Policy, Research Associate Professor in Computer Science, and a Senior Fellow at the Harris School of Public Policy at the University of Chicago. Previously, Rayid was the Chief Scientist of the Obama 2012 Election Campaign where he focused on data, analytics, and technology to target and influence voters, donors, and volunteers. In his ample free time, Rayid obsesses over everything related to coffee and works with non-profits to help them with their data, analytics and digital efforts and strategy.
Ne ratez aucun épisode de “CXOTalk” et abonnez-vous gratuitement à ce podcast dans l'application GetPodcast.
How to Manage Cybersecurity Challenges in 2022 and beyond?
19:12#CloudNativeSecurity #cybersecurity How should organizations tackle cybersecurity challenges – rising threat levels, ever-changing threat tactics, and the growing complexity of IT networks – in 2022 and beyond? And how can security leaders position themselves to capitalize on these challenges to maximize their enterprise's cybersecurity posture? In this episode of CXOTalk, we discuss these issues and more with Anand Oswal, Senior Vice President and General Manager at Palo Alto Networks.The conversation included these points:-- On the cybersecurity threat environment in 2022 and beyond-- On managing cybersecurity challenges-- On the importance of a unified security platform-- On zero trust security-- On the need for cloud-native security in a hybrid work environment-- On machine learning and automation for managing security-- On the evolving nature of cybersecurity threats-- On advice for security professionals-- On security advice for business leaders and board membersRead the complete transcript: https://www.cxotalk.com/episode/how-manage-cybersecurity-challenges-2022-beyondAnand Oswal serves as Senior Vice President and General Manager at cyber security leader Palo Alto Networks where he leads the company’s Firewall as a Platform efforts.Prior to this he was Senior Vice President of Engineering for Cisco’s Intent-Based Networking Group where he was responsible for building the entire set of platforms, from switching, wireless and routing to IoT and cloud services, that make up Cisco’s extensive enterprise networking portfolio.He holds more than 60 U.S. patents and earned a bachelor’s degree in telecommunications from the College of Engineering, Pune, India and a master’s degree in computer networking from the University of Southern California, Los Angeles.
How Will Data Science and AI Transform Healthcare?
40:05#digitaltransformation #healthcare Data science, machine learning, and artificial intelligence have the potential to transform healthcare in profound ways. In this episode of CXOTalk, we speak to Dr. Shez Partovi, Chief Medical, Innovation & Strategy Officer at Royal Philips to discuss how these technologies are already improving patient outcomes, diagnosing disease, and more.The conversation includes these topics:-- On Philips as a health tech company-- On the role of data in healthcare transformation-- On the need to rethink data analytics in transforming healthcare-- On data collection and data sources in health transformation-- On linking data science in healthcare to improved patient outcomes-- On creating incentives for data-sharing in healthcare-- On choosing the right problems to solve in data science-- On avoiding bias in data-centric healthcare-- On patient lock-in based on data silos in healthcare-- On whom should be responsible for bad data, algorithms, and patient outcomes-- On the future of data and AI in healthcareSubscribe to be notified about our LIVE shows: https://www.cxotalk.com/subscribeRead the full transcript for this episode: https://www.cxotalk.com/episode/how-can-data-science-ai-transform-healthcareShez leads Philip's global Innovation & Strategy organization, including the Chief Technology Office, Research, HealthSuite Platforms, the Chief Medical Office, Product Engineering, Experience Design, and Strategy. Innovation & Strategy, in collaboration with the operating businesses and the markets, is responsible for directing the company strategy to delight our customers and advance our growth and profitability ambitions.Shez joined Philips from Amazon Web Services (AWS), where he served as Worldwide Head of Business Development for Healthcare, Life Sciences and Medical Devices. Prior to joining AWS in 2018, Shez spent 20 years at Dignity Health, the fifth largest health system in the U.S. He started his career in 1998 as a neuroradiologist at the Barrow Neurological Institute and was in clinical practice until 2013. In addition to his medical training at McGill University in Montreal, he has post-graduate qualifications in computer science. He helped launch the Biomedical Informatics Department at Arizona State University and taught there as a clinical professor for three years.
Digital Transformation: Investment Strategy at Oshkosh Corp.
40:02#cio #chiefinformationofficer #digitaltransformation Oshkosh Corp., founded in 1917, has 15,000 employees and builds specialty trucks and construction equipment. In this exclusive interview with CXOTalk, the Chief Information Officer (CIO) of Oshkosh Corp., Anu Khare, explains how the company invests in digital transformation.Keep reading to learn how a major American conducts business and financial planning for its digital transformation strategy.The conversation includes these topics:-- Innovation and digital transformation-- What is digital transformation?-- How does digital transformation enable innovation?-- How does the Oshkosh CIO conduct IT investment planning?-- Foundations of digital transformation strategy at Oshkosh Corp.-- What is the role of IT in creating business and digital strategy?-- Change management and the digital transformation journey-- Metrics and KPIs to evaluate digital transformation-- Role of data management and analytics in digital transformation-- On the importance of employee experience-- Advice for change management in digital transformation consulting-- Employee hiring, retention, and loyalty-Anupam Khare is Oshkosh Corporation’s Senior Vice President and Chief Information Officer, a position he has held since April 2018. Mr. Khare has responsibility for all digital technology efforts to support Oshkosh’s business growth and innovation efforts. In this role, he leads the Company’s intelligent enterprise agenda which includes data science and artificial intelligence practice, digital manufacturing, cybersecurity and technology shared services to drive technology-enabled business transformation.Prior to joining Oshkosh, Mr. Khare served as the Executive Director of Digital Technology at United Technologies Corporation from 2015 to April 2018. Mr. Khare also served in positions of increasing responsibility at DuPont and Koch Industries in the U.S. and Asia.
CMO Role 2022: Marketing Investment and Strategy
42:09#cmo #chiefmarketingofficer #investmentWhat is the CMO role in 2022 and how should Chief Marketing Officers think about marketing strategy and prioritizing marketing investments?To learn more, we talk with Gaurav Chand, the CMO of Cognizant about technology investments, customer experience, the importance of brand, experiential marketing, how he leverages data for better decision-making, and much more.In this episode, we discuss:-- On aligning business priorities and marketing goals-- On the importance of thought leadership and content marketing-- On where Cognizant focuses its marketing investments-- On marketing measures, metrics, and KPIs-- On measuring marketing influence on sales and other areas-- On the importance of culture change in business transformation-- On the relationship between the Chief Marketing Officer (CMO) role and the Chief Information Officer (CIO) role-- On the importance of experiential marketing-- On using experiential marketing to build trust among customers and clients-- On account-based marketing (ABM) as the futureSubscribe to be notified of live shows: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/cmo-marketing-investment-strategy-2022As CMO, Gaurav oversees all aspects of Cognizant’s global marketing, including brand, creative, digital, events, communications, field and corporate marketing. Gaurav’s primary mission is to facilitate growth by developing and executing a comprehensive marketing plan that promotes Cognizant’s digital leadership, increases brand recognition and extends its competitive advantage in all market segments.Gaurav serves on the board of directors of the Cognizant U.S. Foundation, a 501(c) (3) private foundation supporting STEM education and skills training across the United States. Gaurav holds a bachelor's degree in Computer Science from Fergusson College in Pune, India, and an MBA from Southern Methodist University.
How to Manage Cybersecurity in 2022
37:57#cybersecurity #security Our reliance on digital infrastructure and the Internet makes everyone vulnerable to cybersecurity attacks. Given the importance of cybersecurity, everyone from CEOs to board members and employees must understand the nature of this threat. Although cybersecurity involves technology, managing the problem relies on people and the willingness of individuals to change their behavior.To learn how to manage a cybersecurity program, we spoke with Gregory Touhill, director of the world-renowned CERT Division of the Carnegie Mellon University Software Engineering Institute (SEI). Proactive cybersecurity strategy should be an important element of any digital transformation effort.The conversation includes these topics:-- On the state of cybersecurity in 2022-- On security weakness arising from the intersection of administrative and operational systems-- On the challenges of enterprise security-- On the importance of prioritizing enterprise cybersecurity-- On managing ransomware attacks-- On creating a culture of cybersecurity-- On the future of managing cybersecuritySubscribe to the CXOTalk newsletter: https://www.cxotalk.com/subscribeRead the full transcript: https://www.cxotalk.com/episode/state-cybersecurity-2022At the SEI Cert Division, Greg Touhill leads a diverse group of researchers, software engineers, security analysts, and digital intelligence specialists working together to research security vulnerabilities in software products, contribute to long-term changes in networked systems, and develop cutting-edge information and training to improve the practice of cybersecurity.Touhill was appointed by former President Barack Obama to be the first chief information security officer (CISO) of the United States government. Previously, he served in the Department of Homeland Security (DHS) as deputy assistant secretary in the Office of Cybersecurity and Communications. Before joining the Software Engineering Institute, he was president of Appgate Federal, a provider of cybersecurity products and services to civilian government and defense agencies.Touhill is a 30-year veteran of the U.S. Air Force where he was an operational commander at the squadron, group, and wing levels. He served as a senior leader of military cybersecurity and information technology programs, culminating as the chief in-formation officer of the United States Transportation Command, one of the nation’s 10 combatant commands. A combat veteran, he is the recipient of numerous awards and decorations including the Bronze Star medal and the Air Force Science and Engineering Award. He retired from the Air Force with the rank of brigadier general.He is an adjunct faculty member of the CMU Heinz College of Information Systems and Public Policy and the Deakin University (Australia) Centre for Cybersecurity Research and Innovation. A member of many organizational boards and committees and recipient of many awards, Touhill was recog-nized by Security Magazine as one of its Most Influential People in Security and by Federal Computer Week in the Federal 100. He is the co-author of the books Cybersecurity for Executives: A Practical Guide and Commercialization of Innovative Technologies.
Digital Transformation at Stanley Black & Decker
36:58#DigitalTransformation #WomenInTechnologyWhat does digital transformation mean for Stanley Black & Decker? This iconic American brand has been in business for 175 years, with products ranging from hand tools to healthcare to heavy equipment. Katherine Monasebian, President & General Manager, NA Commerce at Stanley Black and Decker, joins us to discuss how a company so successful for so long can stay relevant in a digital world.The conversation includes these topics:-- About Stanley Black & Decker-- What is digital transformation at an established company?-- What is the role of data in digital transformation?-- How does Stanley Black & Decker manage pilot projects for transformation?-- What is the role of culture change in digital transformation?-- What are the metrics for evaluating digital transformation?-- How does Stanley Black & Decker compete for technical talent?Read the full transcript: https://www.cxotalk.com/episode/digital-transformation-stanley-black-deckerGet notified of live shows: https://www.cxotalk.com/episode/digital-transformation-stanley-black-deckerKatherine Monasebian is President & General Manager, NA Commerce at Stanley Black and Decker. She is a results-oriented leader, with broad experience driving transformation and growth at both large-scale and early-stage organizations. Katherine earned her Master of Business Administration from Harvard Business School and her undergraduate degree from Harvard University.
Simmons University President: Higher Education in 2022
40:35The future of higher education is changing. Millions of students now have access to online courses from the world's top universities. As college becomes ever more expensive, the traditional business model of higher education is under threatHow can Simmons University and other institutions remain relevant in this rapidly shifting environment? We talk with Lynn Perry Wooten, the president of Simmons University, to explore what's happening in higher education today.The conversation includes these topics:-- About Simmons University-- The state of higher education in 2022-- The business model of higher ed-- How to develop an economically viable business model for colleges and universities-- Technology is an enabler of higher education-- Supporting a diverse student body-- On the book Arrive and Thrive-- Advice for college students making the transition to graduate school-- Creating a transformational university experience for students-- Advice to women on gender equality in the workplace-- What is inclusive leadership?-- How to balance economic efficiency against educational qualitySubscribe to participate in live shows and ask questions to the guests: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/simmons-university-president-future-higher-educationLynn Perry Wooten, a seasoned academic and an expert on organizational development and transformation, became the ninth president of Simmons University on July 1, 2020. She is the first African American to lead the university.Specializing in crisis leadership, diversity and inclusion, and positive leadership—organizational behavior that reveals and nurtures the highest level of human potential—Dr. Wooten is an innovative leader and prolific author and presenter whose research has informed her work in the classroom and as an administrator.Dr. Wooten’s research has ranged from an NIH-funded investigation of how leadership can positively alleviate health disparities to leading in a crisis and managing workforce diversity. She is the author of two books, Positive Organizing in a Global Society: Understanding and Engaging Differences for Capacity Building and Inclusion (2016) and Leading Under Pressure: From Surviving to Thriving Before, During, and After a Crisis (2010). Sharing her work at nearly 60 symposia and conferences, she also is the author of nearly 30 journal articles and more than 15 book chapters, as well as managerial monographs and numerous teaching cases.She currently serves on the Greater Boston Chamber of Commerce Board of Directors, the Association for Independent Colleges and Universities in Massachusetts (AICUM) Board of Directors, the Beth Israel Deaconess Medical Center Trustee Advisory Board, the JFK Library Foundation Board of Advisors, the Fenway Alliance Board of Directors, The George School Board of Trustees, the MASCO Board of Directors, and the WBGH Board of Trustees. In addition, Dr. Wooten serves on the Alumni Association of the University of Michigan Board of Directors and the North Carolina A&T University Board of Trustees.She is the co-author of WSJ Bestseller, Arrive & Thrive: 7 Impactful Practices for Women Navigating Leadership.
CTO View: From Cloud to Metaverse
40:22#metaverse #omniverse #cto #cloudcomputing #datacenter #nvidiaWhat is the metaverse and what does it mean for you? Michael Kagan, Chief Technology Officer at NVIDIA, explains the metaverse (or omniverse, as NVIDIA calls it) and links concepts around cloud computing, data centers, digital twins, and AI.If you've wondered what the metaverse is or how our digital world is changing, you'll want to watch this interview.The conversation includes these topics:-- About Michael Kagan, CTO, of NVIDIA-- What is the metaverse or omniverse?-- On digital twin applications in the metaverse (or omniverse)-- On computing platforms and the metaverse (or omniverse)-- On AI and the metaverse (or omniverse)-- On collecting data for advanced digital simulations-- On federated learning and autonomous vehicles-- On differences between smart manufacturing digital twins and the metaverse (or omniverse)-- On cloud computing platforms, data centers, and the metaverse (or omniverse)-- On cryptocurrencies and the metaverse-- On how the metaverse (omniverse) will change distributed computing and data storageSubscribe to participate in live shows and ask questions to the guests: https://www.cxotalk.com/subscribeRead the complete transcript: https://www.cxotalk.com/episode/cto-view-cloud-metaverseMichael Kagan has been NVIDIA's CTO (Chief Technology Officer) since May 2020. He joined NVIDIA through the acquisition of Mellanox, where he was CTO and a co-founder of the company, founded in April 1999. From 1983 to April 1999, Kagan held a number of architecture and design positions at Intel Corporation. Kagan holds a BSc. in Electrical Engineering from the Technion — Israel Institute of Technology.