10 Ways To Grow Your Brand

John Lee talks about the 4 different types of business models For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.

In this week's show, John talks you through the ways in which you can create recurring revenue streams, and why it’s so important to ensure that you have a constant influx of capital heading your way, so as to better secure your financial future. KEY TAKEAWAYS Think about repeating needs that people have, and look for solutions that can fill those needs. Software, for example, can take care of a repetitive need. Do you have a piece of software that can save someone time, and can you monetise it? The smartest way to ensure a regular cashflow, is to sell something once, and get paid over and over again for it. Subscription models are the best way of achieving this. BEST MOMENTS 'Cash is not king. Cash is worthless' 'Cashflow is like oxygen' 'Your income is in direct proportion to the amount of call-to-actions you make each day' ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!” For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.

In this week's show, John shares the ten best ways for you to grow your brand - strategies that John himself has used to develop his own personal brand that has seen him accumulate more than five million followers. KEY TAKEAWAYS Video content is by far the best way to connect with an audience who are hungry for content. It requires no effort, and can instantly spark a connection between you and your audience. It also makes you far more recognisable. Make sure you're doing lots of interviews. You can find all new audiences by accepting invitations to appear on other people's shows. Successful people don't reach a point in their lives when they suddenly stop. Successful people realise that you must always be learning. There are always more roads to travel. If you want to achieve a result in your life, look for someone else who has walked the path before you and who has achieved the result you want. Model your strategy and path upon theirs. BEST MOMENTS 'PR is positioning, about how people see you and your brand' 'The key here is get that message out there' 'Successful people always want to learn more' 'You may as well reach for the stars, because one thing's for sure - you won't come up with a handful of mud' ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!” For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.

This week, John talks you through ten ways that you can turn the thing you love in life - your passion - into a way of providing an income.  KEY TAKEAWAYS You need to recognise that your time is the most valuable asset you have. Value your time and you turn your passion into an income. It's possible to leverage the gifts of others and turn it into an income. Can you help others to get started on supporter-driven initiatives and take a cut of the profits for doing so? There are only two types of product - physical or digital. Look for the ways in which you could take your passion and turn it into a product that supports it. Sponsorship is a fantastic way of gaining an income and doing the thing you love. You get to follow your passion and advertisers with cash get to present themselves to your audience. BEST MOMENTS 'You have to know why people come to you for advice' 'You can really turn your job into a passion' 'Don't reply to DMs for free!' 'Giving your time for free just devalues your time' ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!”  For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.

This week, Jon delivers a masterclass on the ten most profitable social media models - how to best leverage social media to make your business and brand more successful, and how to energise marketing potential for yourself and others.  KEY TAKEAWAYS Not everyone is effective at leveraging social media effectively. - generating leads, building an audience, or even making powerful posts. A social media agency can do this on your behalf. When we refer something for someone else we don't get paid for it unless we are an affiliate partner. It's worth looking into the power of affiliate marketing. "Flipping Pages" is the discovery of the "land" on the internet that could be increased in value - build a following on a page and then offer it for sale at a great profit. Lead arbitrage is the seeking out of leads that could prove invaluable to others at a cheap cost, and then selling on at a higher price. BEST MOMENTS 'There are so many people who need help with social media' 'When you go to a company, there's marketing, sales and scale' 'We are adding value!' 'There are certain ways to get leads for cheap' VALUABE RESOURCES JV Zoo - www.jvzoo.com Click Bank - www.clickbank.com ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!” For more information on John, visit www.johnlee.com/See omnystudio.com/listener for privacy information.

This week, John delivers a masterclass on the ten habits of self-made millionaires - what works for them, and what doesn't - as well as the importance of constant education and development and why establishing these habits early can super-charge your ambitions.  KEY TAKEAWAYS Education is vitally important in keeping abreast of how best to develop yourself and grow as a person. Take care of your physical health and your mental health will follow. Working out also provides us with a sense of discipline and resolve. Building relationships is a constant process. We must make sure we are building bridges constantly, and thereby raising our profile. If someone is wasting your time, don't be afraid to cut them loose. Your time is finite and should be spent wisely. BEST MOMENTS 'Self-made millionaires tend to get educated' 'It's not who you know, but who knows you' 'How do people know what they want if they've never seen it?' 'All self-made millionaires have a coach or mentor' ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!” For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.

This week, John delivers a masterclass - Live from Clubhouse - in how to achieve a complete social media strategy in seven steps, detailing the ways in which you can supercharge your social media growth and reach.  KEY TAKEAWAYS Firstly, we need to decide on which social media platforms we will use. Each is different in their own way, and can help you to reach different audiences. Decide on the purpose of your social media strategy. Are you hoping to grow your brand, or to provide yourself with an income? Re-purposing content across platforms is fine, but you have to tweak and tailor it slightly between platforms so as to better suit the aesthetic and culture of each. Monetisation features are beginning to proliferate across platforms, meaning that you can easily access things such as sponsorship or product placement. BEST MOMENTS 'You have to think about different ways to start growing' 'Are you doing this for branding, or income?' 'Make sure that the DNA of each post is different' '80% for branding - 20% for selling' ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!” For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.

In this episode, from a specially created Clubhouse room, John talks you through seven ways in which you can achieve an income of at least $1000 per month, which when combined together, could actually net you far more...  KEY TAKEAWAYS Create a report, or piece of content, that you can price at $10. This way, you only need to sell 100 of them to achieve $1000. Use the shout out method - everyone has a following on social media. Even with smaller audiences, the conversions can be incredible. You can source deals on behalf of others and charge for doing so. Property investors are always on the lookout for more deals. People are always looking for guidance from others. Is there a specialist subject in which you could act as a coach? By charging $100 a month, you could coach ten people per month, and hit your $1000 income. BEST MOMENTS 'You have to find out what it is that people want' 'Make sure that you've connected your Instagram to your Clubhouse!' 'You're going to come across these kinds of deals all the time' 'A lot of you have a lot of knowledge, but the problem is you're giving it away for free' ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!” For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.

In this very special show, John Lee is joined by Tony Fernandes, the CEO of AirAsia, and part owner of Queen's Park Rangers, for a masterclass discussion about entrepreneurship, success, and how to traverse the business world.  KEY TAKEAWAYS Business is business, no matter what the sector. The founding principle is to maximise the top line, minimise the costs, and generate a good balance sheet with cash. By implementing the right culture, we lessen the work we have to do in attracting the top talent, as they begin to seek us out. All companies are built upon a great product. Too many times, people forget about marketing and branding, and yet the single most valuable thing you can do is to effectively invest in your brand. Technology has allowed an entry point into business for anyone. It has completely levelled the playing field. Ideas can be brought swiftly to fruition. There are no more barriers to entry. BEST MOMENTS 'I always had that feeling - that business is business' 'Becoming a leader is about surrounding yourself with people who are better at what they do than you are' 'You've really disrupted the disruptive' 'Surround yourself with great people'  VALUABLE RESOURCES Tony Fernandes Twitter - https://twitter.com/tonyfernandes_?lang=en ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!” For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.

In this week's special episode, John Lee talks to legendary fashion designer, Jimmy Choo, the man behind one of the most recognisable brand names in the world. Jimmy discusses the value in taking the first leap towards following your dreams and passions, and what it takes to turn that passion into success. KEY TAKEAWAYS If you have a dream, then do everything you can build your self-confidence and self-belief. You are the master of your own destiny. Never let anyone hold you back. Too many people have ideas, but not the drive to follow them through. We must never give up, and we must not be afraid to take the first, vital step. Have the humility to admit that you don't know everything. Admitting that you have things to learn is the first step to taking on the best guidance from those who have walked the path before you.   BEST MOMENTS 'You've got to believe in yourself,. You've got to be confident' 'I wanted to be something, so that I could show my talent' 'You have to be able to say to yourself, I'm not the most clever, but I'm willing to learn' VALUABLE RESOURCES Jimmy Choo - www.jimmychoo.com Jimmy Choo Twitter - https://twitter.com/jimmychoo ABOUT THE HOST JOHN LEE John was born to Chinese parents who ran a takeaway in the north of England, where he helped out washing dishes from the age of eleven. He attended University, gaining a first class honours degree in Animation and began a career as an animator. By the age of twenty-seven, through careful investment, John had built up a highly lucrative property portfolio and was a self-made millionaire! Since then, John has inspired thousands of people through seminars and one-to-one mentoring, helping them to build successful businesses and receive global acclaim. He has developed an international reputation as a motivational speaker, sharing stages with the likes of Bill Clinton, Alan Sugar, Richard Branson, Jack Welch (former CEO of GE) and Randi Zuckerberg. John now divides his time between the UK and Asia, sharing his knowledge and inspiring others to take control of their lives the way he did. His motto in life is “Do what others don’t and have a tomorrow that others won’t!” For more information on John, visit www.johnlee.comSee omnystudio.com/listener for privacy information.