Orchestrating Measurements: Ilan Halmush, Marketing Analytics Team Lead @ Superplay

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Kira Tovarovsky, Marketing Director, Ex-Playtika and marketing veteran. With over a decade of experience of both the marketing technology and the advertiser side Kira shared (and reminisced ) about the early days of UA and how now the UA profile is far more complex. If you are looking for a job in UA you need to listen to this episode. Tune in to learn more about what the future of marketing and measurement looks like.

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we chat with Anthony Scarpaci from Tunomatic, an expert in marketing measurement in a privacy-centric world. Anthony brings real-world marketing experience to the table, offering unique insights. We discuss Triangulating marketing, insights from industry leaders like the Rock and Mister Beast, and delve into topics like incrementality and media mix modeling. Don't forget to subscribe for more! Happy listening!

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we spoke with Vibe’s CEO, Arthur, and Executive VP, Dimitri, in one of the most vibrant conversations we had about both CTV, measurement, and everything that’s in between. Vibe has completely revolutionized TV advertising, making it accessible to anyone. Vibe is bringing CTV to advertisers globally, and we at incremental already see many of our brand and performance customers leveraging vibe’s platform.Enjoy listening to it!

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Katherine Sadouskaya User Acquisition & ASO / Women in Games Ambassodor.Katherine is a marketing professional with over 5 years of experience in mobile gaming. Specializing in User Acquisition, App Store Optimization and Creative Production Management.

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Kovalski, Growth Marketing Lead at Self Financial.Paul is a fellow measurement enthusiast who we love speaking with about the simple, but also, the deep and philosophical side of marketing measurement topics.This episode starts with the moment of realization that digital attribution had several flaws, and goes through the full lifespan of past and into the future of marketing measurement.

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Pau Sicilia Performance Marketing at Binance, the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume.Pau is a familiar presence for us, and this marks his third appearance on our podcast, generously sharing his wealth of knowledge with us!

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Paul Bowen Chief Revenue Officer at StreamElements.Paul, with his wit and intelligence, is one of the most amusing characters and in this episode, our focus is on influencers marketing—what strategies are right and what should be avoided?

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with Ilan Halmush, Marketing Analytics Team Lead at Superplay.Ilan has a strong passion for his role, and we had a fascinating chat about what measurement enthusiasts find interesting.

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)Join us in this episode as we talk with a superstar guest Radostina Zhekova, Mobile User Acquisition expert at Jam City.

Welcome to INCRMNTAL’s Podrick the Podcast, the podcast that brings you insightful conversations with thought leaders and experts from the marketing technology world. Our latest series is called Orchestrating Measurement - an audio continuation of the white paper we’ve recently published. (find it here: https://lp.incrmntal.com/whitepaper-marketing-measurement-orchestration)In this episode, we're excited to have Yevgeny Peres, EVP Product Strategy at AppsFlyer.Yevgeny is a highly experience person in our industry and we talked with him about the future of measurements, standards and lack their off.