In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how reasoning models, a new type of AI, can revolutionize your scenario planning. You’ll discover how these advanced AI models can help you anticipate unforeseen challenges and opportunities for your business. Learn to move beyond reactive panic planning and create robust [...]Read More... from In-Ear Insights: Generative AI Reasoning Models For Scenario Planning

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss AI strategy and how to stay sane amidst the whirlwind of constant AI advancements. You’ll discover practical strategies to navigate the overwhelming influx of new AI models and technologies. You’ll learn how to prioritize your business needs and focus your AI [...]Read More... from In-Ear Insights: AI Strategy for How To Keep up With AI Technology Changes

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss Tiktok marketing and social media strategy diversification after the recent TikTok incident. You’ll learn how to create content that thrives regardless of platform changes. You’ll discover strategies to build a direct, trusting connection with your audience, reducing reliance on third-party platforms. [...]Read More... from In-Ear Insights: Tiktok Marketing, Social Media Strategy, and Diversification

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the challenges of 2024 and how they learned to thrive. You will discover how Trust Insights adapted to the rapid changes in AI and found success with their R&D process. Learn why focusing on foundational elements such as people and process [...]Read More... from In-Ear Insights: Trust Insights 2024 Year In Review

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss rapid scenario planning for your business with the help of generative AI. You discover methods for using generative AI to plan for multiple potential futures, equipping you to handle various situations. You learn to identify constants in your business, like revenue [...]Read More... from In-Ear Insights: Rapid Scenario Planning with Generative AI

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss your digital ghost. You will learn whether employers can put your digital ghost to work, the legal and ethical implications of employers using your digital assets, how to safeguard your digital likeness, and what you need to negotiate with your employer. [...]Read More... from In-Ear Insights: Digital Ghosts, AI Ethics, and Employment Agreements

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss their key takeaways from the MarketingProfs B2B Forum 2024. You will learn about the surprising reality of AI adoption in marketing. You will discover the challenges of accurately measuring AI usage and the inherent biases in current surveys. You will gain [...]Read More... from In-Ear Insights: Marketing Lessons From MarketingProfs B2B Forum

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the crucial topic of AI readiness for businesses. Discover the essential steps to determine if your organization is truly prepared to leverage AI effectively. Learn how to avoid common pitfalls and misconceptions surrounding AI implementation. Gain valuable insights into maximizing your [...]Read More... from In-Ear Insights: AI Readiness at MarketingProfs B2B Forum

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss navigating the unpredictable world of marketing strategic planning in uncertain times. You’ll discover valuable strategies for planning and adapting amidst unreliable data and ever-changing trends. Learn how to diversify your revenue streams and control what you can, even when external factors [...]Read More... from In-Ear Insights: Marketing Strategic Planning for Macro Trends in Uncertain Times

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the new RAPPEL AI prompt framework for AI prompting, designed to simplify and improve your interactions with AI. Discover why priming the model is crucial for accurate results and how this framework helps you avoid common pitfalls. Learn how RAPPEL streamlines [...]Read More... from In-Ear Insights: The Trust Insights RAPPEL AI Prompt Framework Explained