How the 7-Second Rule Can Make or Break Patient Trust

A Straight Smile Isn’t Enough Anymore In today’s competitive landscape, patients expect excellent clinical results. A straight smile is the baseline, not the differentiator. What truly sets your orthodontic practice apart is how patients feel from the moment they walk through your doors. Dr. Brice Gilliam calls this approach “unreasonable hospitality,” the idea of exceeding […] The post The Customer-First Secret Orthodontists Are Missing appeared first on HIP Creative.

Luke Infinger and Dr. Kyle recently fired rapid-fire questions at ChatGPT, asking how orthodontics might look in five, ten, and fifteen years. The ChatGPT offered bold predictions from autonomous DSOs to gene-editing gels. Luke and Dr. Kyle did not accept everything at face value, but they agreed on one point: practices that prepare will profit, […] The post Does ChatGPT Know the Future of Orthodontics? appeared first on HIP Creative.

Precision Can Choke Progress Dental school wires you to hunt flaws. Great when you are bonding brackets. Lethal when every meeting turns into a micro-error autopsy. Julie Nise calls that “sort by distinction” — your first instinct is to spot what is wrong, not what moves the ball forward . Set The Scoreboard Before You […] The post When Perfection Becomes A Prison: Focus On Outcomes & Watch Your Practice Grow appeared first on HIP Creative.

Why a Single Ad Formula Falls Short When two veteran growth agencies—HIP Creative and Neon Canvas—compare notes and still disagree about whether Facebook or Google deserves the first marketing dollar, it’s clear the universal-playbook myth needs to die. As Dr. Kyle Fagala observes, a Class II malocclusion isn’t treated exactly like a Class III—so why […] The post The $4,500 Question: Meta vs Google Ads appeared first on HIP Creative.

If your freezer meals come with a side of brain fog and bloating, it’s time to rethink what “convenient” actually means. In today’s high-speed world, we’re drowning in options for quick meals—DoorDash, frozen entrees, meal kits that ship to your door. But convenience often hides a high cost: your energy, your focus, and your long-term […] The post Lance Armstrong’s Former Chef: Fast Food Is Killing Your Potential! appeared first on HIP Creative.

Why Orthodontic Advertising Matters More Than Ever In today’s competitive healthcare landscape, orthodontic advertising is no longer optional—it’s essential. With more practices opening, DSOs expanding, and patients shopping around online, how you market your services can make or break your growth. Smart advertising isn’t just about throwing money at Facebook or Google. It’s about strategy, […] The post Orthodontic Advertising: Proven Strategies to Attract and Convert More Patients appeared first on HIP Creative.

Let’s be honest—branding gets oversimplified. For most practices, “branding” means a logo, some colors, maybe a new website. You spend the money, get the files, and check the box. But here’s the problem: that’s not your brand. That’s the tip of the iceberg. What makes patients choose you, trust you, and tell others about you? […] The post How the 7-Second Rule Can Make or Break Patient Trust appeared first on HIP Creative.

Most orthodontists are brilliant clinicians. You’ve spent years mastering your craft, building a practice, and serving patients. But when it comes to building lasting wealth, many are unknowingly operating on financial quicksand. They’re told to max out retirement plans, buy properties, or jump into high-yield investments—but all without a solid foundation. Here’s the truth: you […] The post Stop Chasing Returns—Start Building Stability appeared first on HIP Creative.

Most young orthodontists are told to grow. Faster. Bigger. More locations. More chairs. But no one talks about what happens when you actually succeed—when you’ve grown a large, high-performing practice only to discover it’s now too big to sell.  That’s exactly the position Dr. Sami Webb found herself in after two decades of building one of […] The post Too Successful to Sell? The Exit Strategy No One Talks About appeared first on HIP Creative.

You’ve completed your training. You’re clinically ready. But the marketplace doesn’t reward readiness—it rewards relevance, resonance, and results. So the question isn’t how do I get hired? The real question is: How do I become the most strategic investment a practice can make? Let’s reframe the game entirely. Understand The Employer’s True Buying Criteria Orthodontic […] The post Secrets Every Ortho Resident Should Know Before Applying appeared first on HIP Creative.