The Healthtech Marketing Show: Healthtech Marketing Predictions for 2026

Episode 79 It's Not Capability, It's Design: Digital Health Equity (HLTH) On this episode host Raj Sundar dives into the inspiring stories of Dr. Fernandez and Dr. Gigi Magan family medicine physicians and co-founders of Alma First. They explore the challenges they observed during the pandemic with digital health disparities in underserved communities and how those moments sparked their mission to promote digital health equity. Together, they discuss the importance of digital health navigators, training pre-health students through equity-centered curricula, and practical ways they introduce technology—like continuous glucose monitors and patient portals—to communities often overlooked by innovation. They also reflect on the need for culturally sensitive, accessible healthcare tech, the impact of provider engagement, and how we can keep evolving our patient education to truly meet people where they are. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Ending Middleware Medicine with Healthcare Communication Orchestration In this episode, host Erica Olenski interviews Dr. Pete Stetson, Chief Medical Information Officer at TigerConnect and a longtime leader in digital health innovation. Drawing on decades of experience as both a physician and informatics expert, Dr. Pete makes the case for rethinking clinical communication through smarter orchestration. From eliminating “middleware” roles that drain clinicians to addressing tech sprawl with AI-driven solutions, this conversation explores what it really takes to build a less chaotic, more coordinated healthcare system. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

Healthtech Marketing Predictions for 2026 On this episode host Adam Turinas closes out the year by looking forward. In this episode, you’ll hear a range of voices from across healthtech marketing, growth, PR, podcasting, and the Health Launchpad team as they share what’s already starting to shift beneath the surface—and what that means for the year ahead. Some of the predictions may feel inevitable. Others might make you a little uncomfortable. That’s usually a good sign. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/

S3E13: What's Trending NOW is the rising threat of cyber attacks in healthcare, and why resilient, recovery-ready infrastructure is as critical as having skilled clinicians or effective workflows. On this episode Shahid Shah is joined by Scott Taylor, Director of Cyber Resilience and Field Solutions Architect for Pure Storage, a company that stores, manages, and protects the world’s data. Scott shares insights on the inevitability of breaches and why speed of recovery matters more than perfect prevention. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Hosts Colin Hung and John Lynn discuss 2025 Year in Review. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode Jim Tate welcomes Jean Ross, a nurse, caregiver, and co-founder of Primary Record, a nurse-led digital health company that is building a family health information management system to securely put patients' and families' medical information into their hands via the 21st Century Cures Act. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

S2E16: CHIME Cyber Communities and AI Risk with Lisa Gallagher Host: Jessica Davis, Senior Public Relations Director at The Brand Guild Guest: Lisa Gallagher, BSEE, CISM, National Cybersecurity Advisor, CHIME To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

On this episode, host Adam Russo welcomes Andy Willoughby, Founder, Willow Hill Consulting, a company that helps self-funded employers, third-party administrators (TPAs), and vendor partners solve high-impact challenges and drive real results. Andy shares insights on the importance of focusing on effective strategies rather than buzzwords in healthcare cost containment. They also discuss healthcare enrollment, insurance literacy, and the challenges of understanding health plans. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Meet Star Cunningham, CEO and Founder of 4D Healthware as she discusses with Fred and Gregg her prior experience with IBM, why she developed 4D Healthware and how the company works providing the full spectrum of services from devices, to real time monitoring to AI based billing services. With 4D Healthware’s Virtual CCM™ technology platform, healthcare providers can scale quickly to move from clinics to homes, improving the patient experience, connecting with their physicians and other clinicians, efficiently billing for their services and improving clinical outcomes. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

Food as Medicine: Dr. Elizabeth Klodas – Disrupting Cardiology with Clinical Nutrition Join us as we explore a critical question: What if the solution to America's number one killer isn't in the pharmacy, but in the kitchen? Today's guest is Dr. Elizabeth Klodas, a Mayo Clinic and Johns Hopkins-trained cardiologist who founded Step One Foods after realizing that doctors, including herself, weren't addressing the most powerful intervention for heart disease diet. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen/