Why Clients Choose You: Storytelling for Health Coaches

Your next health coaching referral might come from ChatGPT. More consumers are asking AI for help with their specific needs – which creates a huge new opportunity for health coaches who know how to make their expertise visible. In this episode, Michelle talks with AI search strategist Vivienne Wagner about how AI decides who to recommend, why clear positioning matters more than ever, and what your website, reviews and online presence need to communicate.  Health coaching is changing fast! Grab your free ticket to The Future of Health Coaching at http://HealthCoachPower.com/Future Connect with Michelle: 📘 Facebook group: https://HealthCoachPowerCommunity.com 💻 Website: https://HealthCoachPower.com 📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity 💼 LinkedIn: https://www.linkedin.com/in/michellepf/  

Just six weeks after she started networking, Stephanie had 10 clients enrolled in her fall program – and none of them came from social media or her tiny email list. In this episode, Michelle talks with Stephanie about her new business and the conversations that helped her build momentum so quickly. In an era of AI and growing uncertainty about who or what to trust, real relationships are the gold standard, and Stephanie's story is powerful proof. Want to start networking like Stephanie? Client Connection Lab starts September 2026. Go to HealthCoachPower.com/connection. For deeper, personalized business support, email EMPOWERED to [email protected]. Connect with Michelle: 📘 Facebook group: https://HealthCoachPowerCommunity.com 💻 Website: https://HealthCoachPower.com 📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity 💼 LinkedIn: https://www.linkedin.com/in/michellepf/  

People say they're interested in working with you…but then nobody books the call. In this episode, Michelle shares why your "free consultation" may be part of the problem, how to make the next step feel easier and more valuable, and why interest and initiative are not the same thing. You'll also hear how to connect health coaching to what people actually want in their lives—and how to stop treating every quiet week like a verdict on your business. Want Michelle's eyes on what's working (and what isn't) in your health coaching business? Email EMPOWERED to [email protected]. Connect with Michelle: 📘 Facebook group: https://HealthCoachPowerCommunity.com 💻 Website: https://HealthCoachPower.com 📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity 💼 LinkedIn: https://www.linkedin.com/in/michellepf/

Health coaching is becoming easier to package, automate, and sell cheaply – but your certification can still be the foundation for something much bigger. In this episode, Michelle shares three ways to move beyond a traditional health coaching practice by drawing on your previous experience, connecting your work to outcomes people already want, and rethinking what your business could look like altogether. You'll also hear why "health coach" may be better used as a tool than a job description. Get Michelle's Good Niche training and learn how to build a business around what people will actually pay for: https://HealthCoachPower.com/goodniche Mentioned in this episode: The Backstory: How I Got Where I Am Today Connect with Michelle: 📘 Facebook group: https://HealthCoachPowerCommunity.com 💻 Website: https://HealthCoachPower.com 📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity 💼 LinkedIn: https://www.linkedin.com/in/michellepf/  

You don't need a big following to attract health coaching clients. In this episode, Michelle shares five practical opportunities you can create this month to start more conversations, build real relationships, and get in front of potential clients without relying on social media. You'll also hear why conversations matter more than content, plus the surprising story of a coach with millions of followers who had never earned a dime from coaching. Get The Right Room, Michelle's 7-day plan to help you pitch, book, and deliver workshops seamlessly: https://HealthCoachPower.com/room Connect with Michelle: 📘 Facebook group: https://HealthCoachPowerCommunity.com 💻 Website: https://HealthCoachPower.com 📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity

In this episode, we'll explore the three types of stories that help clients connect with you, trust you, and remember you – from your own health journey, to client success stories, to the everyday moments that reveal who you are and what you stand for. You'll also learn how to uncover stories you've been overlooking and use them to become a more compelling coach and communicator. Get Michelle's free guide, 10 Easy Offers You Can Earn With Right Away: https://HealthCoachPower.com/easy Connect with Michelle: 📘 Facebook group: https://HealthCoachPowerCommunity.com 💻 Website: https://HealthCoachPower.com 📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity

What happens when AI can generate meal plans, answer health questions, and even replace entire coaching teams? It's already happening. In this episode, we explore why the future belongs to health coaches who stop trying to sound perfect and start leaning into the one thing AI can never replicate: being deeply, unmistakably human. Get Michelle's 10 Favorite Ways to Save Time with AI in Your Practice...So You Can Be More Present as a Human Helping Humans:https://HealthCoachPower.com/SaveTimeAI Connect with Michelle: 📘 Facebook group: https://HealthCoachPowerCommunity.com 💻 Website: https://HealthCoachPower.com 📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity/

AI is everywhere. Anyone can ask ChatGPT a health question and get an answer in two seconds. So why would a health coach bother writing a blog post? Because a blog that's built to convert clients is a completely different thing from the content your audience is already drowning in, and Jana Osofsky has spent years figuring out exactly how to build one. Jana joins Michelle to talk about the capsule blog: a library of 12 to 20 intentionally chosen posts built around what your potential clients need to hear before they're ready to say yes to your offer. They get into why most coaches are writing the wrong things entirely, how to use AI without having your blog sound like everyone else's, and why "you're not a blogger, you're a coach with a blog" might be the most important reframe for any growing health coaches. Jana and Michelle are also teaching a free live training on June 18th on exactly how to build your capsule blog and use it to sign clients on repeat. Register at https://HealthCoachPower.com/Blogging Connect with Michelle: 📘 Facebook group: https://HealthCoachPowerCommunity.com 💻 Website: https://HealthCoachPower.com 📸 Instagram: https://www.instagram.com/HealthCoachPowerCommunity/ Connect with Jana: 💻 Website: https://janaomedia.com/

You left your career, your title, your salary. Maybe your window office. And now you're sitting there with a health coaching certification, wondering what comes next and why it feels so disorienting. In this episode, Michelle gets real about what it was actually like to leave her senior art director role at one of Boston's biggest ad agencies to become a health coach. Spoiler: the hardest part had nothing to do with money. She breaks down the identity shift that blindsides so many career changers, why your previous experience makes you more valuable as a coach, not less, and the single moment that finally made her believe in herself. She also shares the mistake almost every career changer makes when they come out of health coaching school, and what to do instead if you actually want to build a business. Join Michelle's next private training: https://HealthCoachPower.com/CareerChange Connect with me:📘 Facebook group: https://healthcoachpowercommunity.com/ 💻 Website: https://healthcoachpower.com/ 📸 Instagram: https://www.instagram.com/healthcoachpowercommunity/

You're posting, creating freebies, running workshops, doing the stuff. And still not gaining traction. The problem usually isn't effort. It's that all those efforts aren't working together. In this episode, Michelle breaks down the 3-part client flow she developed through years of trial and error in her own health coaching practice, designed so that each effort feeds the next. She also shares the hard lesson she learned after spending a year building a big, engaged audience that never spent a dime, and why finding proven demand before you build anything is the whole game. Mentioned in this episode: Free video series: https://HealthCoachPower.com/Grow The Good Niche training: https://HealthCoachPower.com/GoodNiche Connect with me:📘 Facebook group: https://healthcoachpowercommunity.com/ 💻 Website: https://healthcoachpower.com/ 📸 Instagram: https://www.instagram.com/healthcoachpowercommunity/