Should You Specialize? How to Choose a Specific Niche & Make Finding Clients Easier

If you're wondering when or if you’ll be able to bill insurance as a health coach, you're not alone. In this episode, I break down what’s happening with CPT codes, who qualifies to bill insurance, and what you need to know before heading down that path. But here's the twist: Some doctors say they wish they were health coaches just to escape the red tape of billing insurance. You’ll learn: Why insurance might not be the goal you think it is What it takes to bill (and get paid) through insurance What smarter alternatives exist right now How to use HSA and FSA accounts The surprising truth about what top practitioners really want 🎯 Ready to build a thriving practice on your own terms? 👉 HealthCoachPower.com/Training 📱 Subscribe so you never miss an episode: Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/HealthCoachPowerCommunity

Are health coaches actually helping people… or just fueling the wellness industry’s profit machine? In this conversation with holistic health coach and natural foods chef Andrea Beaman, you’ll hear how she healed her thyroid disease naturally through food, even when doctors said it couldn’t be done. And together, we’ll explore how health coaches can stay grounded in healing instead of caving to industry pressure. You’ll learn: Why the medical system dismisses food as medicine The link between ancient wisdom, emotions, and organ health The difference between helping people vs. pushing products How to reconnect to the mission that made you a health coach Reconnect to your mission as a coach with Michelle's free journaling prompts – text the word "MISSION" to 917-540-8927 Subscribe wherever you listen so you don’t miss an episode. 📱 Subscribe so you never miss an episode: Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/HealthCoachPowerCommunity

If you’re struggling to figure out your niche as a health coach, you’re not the only one. In this episode, I’ll help you get clear on what matters most when deciding who to work with. You’ll learn: Why narrowing your focus can make marketing easier How a niche supports your efforts without boxing you in The three questions that helped me get unstuck A simple way to describe who you help and what they want You’ll also hear a real-life example from a listener who asked about working with older men and wasn’t sure how specific to get. 🎯 Want help building a list of the right people? 👉 HealthCoachPower.com/ListLab 📬 Need a 90-day plan for getting paying clients? 👉 HealthCoachPower.com/Blueprint 📱 Subscribe so you never miss an episode:  Apple Podcasts – https://apple.co/2sOjwVA  Spotify – https://spoti.fi/2Y0Eu1r  YouTube – https://www.youtube.com/HealthCoachPowerCommunity  

If you're newly certified (or almost there) and asking yourself, "What comes next?" this episode will show you exactly where to begin. In this episode, I’m walking you through the clear, practical steps to start your health coaching business without needing a website, logo, LLC, or complicated tools. It’s everything I wish someone had laid out for me when I began in 2009. You’ll learn: The bare minimum you need to get started What tools are actually useful (and what’s optional) How to create your first coaching package The truth about pricing and finding clients early on Why confidence comes after you start (not before) 🎯 Grab the free guide that goes with this episode: 👉 HealthCoachPower.com/GetStarted 📬 Want my free 90-day blueprint? 👉 HealthCoachPower.com/Blueprint 📱 Subscribe so you never miss an episode:  Apple Podcasts – https://apple.co/2sOjwVA  Spotify – https://spoti.fi/2Y0Eu1r  YouTube – https://www.youtube.com/HealthCoachPowerCommunity

If I had to start my health coaching business from zero today with no email list and no budget, here’s exactly how I’d do it. In this episode, I’m walking you through the simple, repeatable steps that helped me add over 35,000 people to my list, without relying on social media or expensive ads. You’ll learn: How to build your list through real connections (not just Instagram followers) The best types of freebies for attracting your ideal client Why email converts better than social media The headline secret that boosts opt-ins What I’d skip entirely if I were starting over 🎯 Join the List Growth Lab Workshop: 👉 HealthCoachPower.com/ListLab 🎉 Need help setting up your list from scratch? 👉 HealthCoachPower.com/MailingList Subscribe and never miss an episode: Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/HealthCoachPowerCommunity  

If you’re a health coach wondering why all your Instagram posts still aren’t leading to paying clients… you’re not alone. In this episode, I’m walking you through the biggest marketing mistake I see health coaches making: relying too much on social media. Instead, I’ll show you what actually leads to booked clients: building an email list. You’ll learn why email works (even if your list is tiny), how it builds trust in a way Instagram can’t, and what steps to take to start growing your list today. Plus, I’m sharing details about my new List Growth Lab Workshop that you can use as a roadmap to build an audience you own, so you’re never at the mercy of algorithms again. 🎯 Want more clients without spending all day on social? Join us at: 👉 HealthCoachPower.com/ListLab 🎉 Need to set up your email list from scratch? Start here: 👉 HealthCoachPower.com/MailingList Subscribe and never miss an episode: Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/HealthCoachPowerCommunity  

What if you could make money as a health coach without squeezing in more clients or working extra hours? In this episode, Michelle shares her favorite method for earning bonus income through affiliate marketing and how it’s helped her build a steady income over the years without burnout. You’ll learn what makes affiliate marketing different from MLMs, how to choose the right products to promote, and how to get started (even if your audience is small). If you’re looking to earn some passive income as you make room for summer plans, this episode is for you! Mentioned in this episode:  📈 Free 90-Day Blueprint – https://HealthCoachPower.com/blueprint Try Annmarie Skincare for just $21.99 at HealthCoachPower.com/skincare Includes Michelle’s go-to Aloe Herb Cleanser, Brighten Serum (free!), and more – plus $10 toward your next order. Free U.S. shipping. Subscribe and never miss an episode: Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/HealthCoachPowerCommunity

Ever feel like you’ve got a million tasks floating around in your health coaching business and no clear strategy for getting them done? In this episode, Michelle shares five productivity habits that separate top-performing health coaches from the rest. If you want to attract clients, grow your income, and still have time to make a healthy dinner, mastering time management is a must. You’ll learn how to structure your week, break free from the chaos, and build momentum in your business. Mentioned in this episode: Free 90-Day Blueprint: https://HealthCoachPower.com/blueprint Free Google Calendar Time Blocking Demo: https://HealthCoachPower.com/text (text the word CALENDAR) Subscribe and never miss an episode:Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/HealthCoachPowerCommunity  

Ever feel like your loved ones aren’t quite sure what you actually do as a health coach?  In this lighthearted episode, Michelle is joined by a very special guest—her 11-year-old son! He's grown up watching Michelle build her business from the ground up, and now he’s here to share what health coaching (and working from home) looks like from a kid’s perspective. Spoiler: It includes kale, YouTube Shorts, and a lot of "yapping." Whether you're building your business with young ones at home or just need a smile today, you’ll love this behind-the-scenes chat. Mentioned in this episode: Free: 90-Day Health Coaching Business Blueprint – https://HealthCoachPower.com/blueprint Subscribe and never miss an episode: Apple Podcasts – https://apple.co/2sOjwVA Spotify – https://spoti.fi/2Y0Eu1r YouTube – https://www.youtube.com/healthcoachpowercommunity

How do you actually get more clients as a health coach? In this episode, Michelle breaks it down into two simple essentials. Forget the overwhelm—this is what works, no matter your niche or experience level. Mentioned in this episode:Free Health Coach Cook-Along – https://HealthCoachPower.com/cook Text Michelle Here: https://HealthCoachPower.com/text Subscribe and never miss an episode: Apple Podcasts – https://apple.co/2sOjwVASpotify – https://spoti.fi/2Y0Eu1rYouTube – https://www.youtube.com/healthcoachpowercommunity