This Lead Magnet Strategy Will Increase Your Sales Conversions | Ep 919

In this episode, Alex (@AlexHormozi) shares his strategy to generate more leads and convert them into paying customers without increasing your ad spend. This is a six-step process for building effective lead magnets. Alex looks at the psychology behind why they work and breaks down the types that drive real results. Why is it effective? Because it worked for him. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

In this throwback episode, Alex (@AlexHormozi) dives into the trap of chasing happiness and explains why striving to be useful is a better goal. Drawing on personal experiences, he breaks down how confidence is built through reps, how mastery is forged through editing and effort, and why doing the hard work repeatedly is the most sustainable form of personal growth. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

*Huge Announcement*My next book is here: $100M Money Models. I’m releasing it live at a virtual book launch event in 6 weeks, on Sat Aug 16.You can register free now: ⁠register.acq.com⁠What you need to know:1) A good money model gets you more customers, to spend more money, in less time, over and over again2) Businesses that have good money models beat businesses that don't - in every industry3) If you don’t have one, the business will fail on a long enough time horizon4) If you do, it gives you the one thing that keeps a business going: cash flowWhat you’ll get for registering→Access to 4 amazing free bonuses should you upgrade to VIP for the event (by just pre-ordering a copy of the book). The 4th bonus is absurd.What you don’t know that’s going to happen at the live launch→A lot. And you will like it. Expect fireworks.Register here for free at ⁠register.acq.com⁠See you there.PS - Every person who shows up live gets a secret project I’ve been working on for 2+ years. It's better than an NFT and less than a bitcoin. It is not a “free bonus” it is a paid product. But you will only get one - if you are there live.

In this episode, Alex (@AlexHormozi) shares hard-won business principles that he uses to navigate complex decisions in high-stakes environments. These are the raw, unfiltered truths he wishes he’d internalized earlier, and now they’re yours.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

In this episode, Alex (@AlexHormozi) shares a clear strategy for how to respond when others copy your ideas, steal your products, or rip off your brand, and why most people lose not because of theft, but because of how they react to it.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

In this Q&A episode, Alex (@AlexHormozi) answers rapid-fire questions from listeners on business hiring, early-stage sales, and leadership mindset, and breaks down the decision-making frameworks that got Acquisition.com to $250M+.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

In this Q&A episode, Alex (@AlexHormozi) answers real questions from business owners about pricing high-ticket offers, balancing brand-building with monetization, and optimizing what happens after someone says “yes.”Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap

In this throwback episode, Alex (@AlexHormozi) breaks down the five specific problems that were holding back a struggling business and how solving them led to 2X growth in just 60 days.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

In this solo episode, Alex (@AlexHormozi) unpacks the hidden causes of dissatisfaction that plague high achievers. He explores the paradox of wanting it all: career, relationships, success, without making the necessary trade-offs, and how this mindset sabotages lasting fulfillment. Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | Acquisition

In this episode, Alex (@AlexHormozi) explores how pretending to be successful often delays actual success, and why focusing on real execution always beats playing the part. He breaks down the difference between signaling versus achieving, emphasizing how chasing the appearance of success can lead entrepreneurs down the wrong path, while consistent action and value creation are what actually move the needle.Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast, you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth.Wanna scale your business? Click here.Follow Alex Hormozi’s Socials:LinkedIn  | Instagram | Facebook | YouTube  | Twitter | AcquisitionMentioned in this episode:Get access to the free $100M Scaling Roadmap at www.acquisition.com/roadmap