His Sleep Company Might Be Worth 1 TRILLION Dollars | Eight Sleep

In this episode, Eric Siu discusses AI's impact on advertising M&A. He shares his M&A thesis, emphasizes strategic thinking and top talent, and highlights due diligence, founder roles, and multiple arbitrage potential. He also covers AI's effect on agency models and the crawl-walk-run approach to AI implementation. Watch the full interview here: https://youtu.be/FBc-IPvQ8Sk  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Context (03:27) Strategic Thinking and Top Talent in the Age of Automation (05:14) The Importance of Due Diligence in M&A Deals (08:07) Trust but Verify: Avoiding Subpar Hiring Decisions (11:33) The Changing Agency Business Model with AI Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

For this week’s episode, Gary Vee (aka Gary Vaynerchuk) discusses his ambitious plan to buy the New York Jets, including the deal structure and his vision for turning his business into a private equity powerhouse. Eric Siu and Gary Vee also discuss VFriends, their philosophies on life and business, and much more. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Gary Vee's Vision for Buying the New York Jets (08:56) The Importance of the Journey in Life and Business (27:33) Marketing Tactics for Businesses in Crowded Markets (35:21) The TikTokification of Social Media (36:45) The Value of Organic Social Media Expertise (37:15) The Value of Building a Personal Brand (39:07) The Art and Math of Marketing (41:22) The Importance of Hard Work and Self-Awareness (50:20) The Power of Content Creation (53:26) The Potential of Live Streaming and NFTs (01:02:02) Patience and Risk-Taking in Entrepreneurship (01:06:30) The Future of Marketing: Intuition and Technology Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

For this week’s episode, Eric Siu had Mateo Franceschetti on the pod, the CEO of Eight Sleep, a company revolutionizing sleep technology. Mateo shares how they achieved a billion-dollar valuation using AI to enhance sleep quality, and reveals their innovative marketing strategies. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Unconventional Ways to Improve Sleep and Health (06:17) Temperature Management and Relaxation Techniques (11:09) The Future of Sleep and Health: Data and AI (13:27) Effective Marketing Strategies: Podcast Advertising and Influencer Partnerships (25:02) The Power of Word of Mouth and Building Trust (30:02) The Future of Sleep Technology: Advanced Features and Personalization (39:09) Living and Working Together (41:17) Setting Boundaries for Work-Life Balance (45:20) Inflection Points in Building a Hardware Business (51:56) Creating a Written Culture and Data-Driven Decision-Making (55:31) The Value of Board Meetings (58:37) Breaking the Rigidity of Fixed Meetings (01:03:01) Hiring for Greatness (01:08:00) The Intensity of Startup Life (01:12:14) A/B Testing Work Environments (01:17:12) Religion as a Marketing Strategy Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Check out this episode where Eric Siu revisits his conversation with Mark Moss, packed with insights on YouTube retention, lead gen, business growth, and Mark's forecasted inflationary crash.  Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) The Future of Marketing: Earning and Buying Attention (03:29) The Rise of Personal Brands and Personal Interactions (06:20) The Power of Long-Form Content for Building Trust (26:02) The Value of High-Quality Views and Engagement (28:13) Short-Form vs. Long-Form Content: Depth and Context (57:29) The Consequences of Excessive Money Printing and Inflation (57:59) The Role of the Federal Reserve and Government Spending (58:56) Bond Auctions and the Downgrading of US Credit (59:49) Preparing for an Inflationary Crash (01:02:11) Learning Strategies for Continuous Growth (01:03:35) Investing in Scarce Assets to Protect Against Inflation (01:19:23) Understanding the Total Addressable Market for Bitcoin Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

For this week’s episode, Eric Siu had Jason Cohen on the pod, the mind behind WP Engine which hosts 2.5% of the world's top domains. He reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (10:09) Embracing Optionality in Business Strategies (31:18) Operating Like a Public Company (45:16) Continuous Customer Development (55:02) Creating a Company Culture for Personal Growth (01:03:34) Hiring and Accountability in Management (01:14:50) Finding a Niche in the AI Landscape Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu interviews Marie Forleo – a celebrated life coach, #1 New York Times Bestselling Author, and host of YT channel MarieTV with over 930K subscribers. Marie shares her perspective on why focusing on one thing may not be the right fit for everyone, the importance of trusting your gut, and having a strong work ethic. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Dave's Background (08:48) Trusting Your Gut and Following Your Intuition (31:22) The Power of a Strong Work Ethic (38:47) Building a Coaching Business and Engaging with the Audience (55:18) The Challenges of Writing a Book Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

Eric Siu interviews David Perell, a writing teacher, Founder of “Write of Passage” school, and the host of ”How I Write” podcast. They discuss his passion for teaching writing and helping people clarify their thinking and structure their ideas. David shares the concept of American Idolatry, his own path to faith, how he came to believe in Jesus as the most influential figure in Western civilization, and the importance of reading and writing in personal growth and communication. Watch the full interview here: https://youtu.be/Eqo-V_vMuKA  TIME-STAMPED SHOW NOTES: (00:00) Introduction and Dave's Background (09:38) Building an Audience through Unique Ideas and Intellectual Assets (31:16) The Influence of Faith on Philosophy and Work (44:02) The Pitfalls of American Idolatry (53:18) The Importance of Asking Big Questions (01:00:56) The Impact of Jesus on Western Civilization (01:08:06) The Power of Writing and Communication (01:19:18) The Importance of Reading and Writing Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:  Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode featuring Dr. Orion Taraban, Eric Siu delves into the complexities of dating and relationships. They tackle the dating challenges for successful people, how women's success affects dating dynamics, and the economics of finding love online. They also discuss monogamy and alternative relationship models, offering fresh insights and solutions for today's dating challenges. Watch the full interview here: https://youtu.be/jEjPD_m0ecQ TIME-STAMPED SHOW NOTES: (00:00) Introduction to Dr. Orion Taraban (01:23) Dr. Taraban's Background and PsychHacks (03:44) Relationships for Successful Individuals (05:11) The Impact of Women's Success on Relationships (06:37) The Concept of Men as Jobs (09:29) The Economics of Online Dating (11:19) The Ken and Barbie Doll Analogy (13:02) The All-or-Nothing Approach to Relationships (15:51) The Future of Relationships (23:34) The Adored vs. the Adorer (31:03) The Discount in Relationships (35:48) Common Relationship Problems and Patterns (37:15) Understanding the Different Desires of Men and Women (38:59) Defining the Red Pill and its Practical Strategies (39:56) Why Successful Women Date Mediocre Men (41:23) The Influence of Economic Realities on Hypergamy (48:14) The Difficulty of Negotiating Expectations in Relationships (49:04) The Ineffectiveness of Explicit Negotiations in Relationships (50:59) Understanding Relationships through Behavioral Economics (53:48) The Infinite Game of Relationships (55:44) Men's Greatest Enemy: Cowardice (56:45) The Importance of Men Taking a Leadership Role (57:43) The Fear of Women and the Need for Leadership (59:29) Women's Greatest Enemy: Pride (01:06:38) The Backlash of Ideological Feminism (01:12:15) The Transaction of Value in Relationships (01:12:44) The Problem and Solution of Relationships (01:13:44) The Importance of Having Things Others Want (01:14:14) Earning Optionality through Value (01:15:15) The Transactional Nature of Relationships (01:15:42) Different Levels of Transactionality (01:16:37) The Danger of Making Someone the Center of Your Universe (01:17:28) Using Instagram as a Dating App (01:19:54) Why Men Date Strippers and Prostitutes (01:20:24) The Business Model of Orion Taraban (01:24:40) Future Plans for the Business (01:31:00) The Vision for Helping People (01:38:48) The Definition of Love Learn more about your ad choices. Visit megaphone.fm/adchoices

In this special episode, Logan Lyles converses with Eric Siu in a discussion about scaling a digital agency. The conversation delves into strategic hiring, the importance of process optimization, and the art of pricing in agency success. Agency owners seeking to elevate their businesses will find this episode essential listening for actionable strategies and transformative perspectives. TIME-STAMPED SHOW NOTES: (00:00) Special Episode | Hiring Secrets from an 8-Figure CEO with Eric Siu | From Teamwork’s Agency Life Podcast (04:38) Eric emphasizes the need for agency owners to maintain responsibility in the hiring process (06:23) Balancing full-time employees and contractors in agency scaling (08:12) Lessons in hiring strategic roles and researching accomplishments (11:24) Creating role scorecards for clear hiring criteria (13:27) Using role scorecards and personality tests in hiring (15:21) Sourcing talent on social media and engaging with potential hires (18:23) Comparing EOS and Scaling Up for process improvement (19:10) Establishing a weekly cadence and accountability with EOS (20:23) Setting goals and using traffic lights to track progress (22:22) The benefits of focusing on one service and niche before expanding (26:06) Importance of pricing and advantages of value-based pricing (29:09) Delivering an offer that people can't refuse in pricing (31:31) Understanding weaknesses and building around them (38:41) Eric Siu's journey into SaaS with Clickflow and involvement in business Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, I had Ryan Hashemi, known for building the successful media company Jubilee that has 10 million subscribers and 5 billion views on YouTube. We discussed the concept of creator-operators and the importance of long-form content. Ryan shares his insights on creating compelling thumbnails and titles, as well as the need for a strong storytelling approach. We also touch on the trend of creators building businesses outside of content creation. Watch the full interview here: https://youtu.be/nGDHAhnbuc4 TIME-STAMPED SHOW NOTES: (00:00) Introduction and Background (02:23) Mission-Oriented Approach and Content Formats (07:39) Creating Compelling Content and Holding Audience Attention (09:09) Experimentation and Learning from Failure (11:30) Collaborating with Influencers and Partnerships (14:41) Hiring and Developing Talent (29:00) Dealing with Copycats and Protecting Originality (37:44) Investing in Up-and-Coming Creators (39:11) Unlocking Value and Participation (41:06) Balancing Work and Family (47:19) Building an Agency for Freedom (52:12) The Power of Audience and Distribution (58:02) The Importance of Compelling Packaging (01:06:29) Asking Hard-Hitting Questions (01:09:48) Leveraging Pre-Existing YouTube Audiences (01:14:28) The Shift to Long-Form Content (01:15:52) The Rise of Creator-Operators Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew  — What should I talk about next? Who should I interview? Please let me know on X or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:  Growth Everywhere Single Grain Leveling Up Eric Siu on X Eric Siu on Instagram Learn more about your ad choices. Visit megaphone.fm/adchoices