Friends That Invest podcast

The Rise of Betting Apps and Why I’m Worried About Them

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This week, Sim breaks down the rapid rise of prediction markets and betting apps like Kalshi and Polymarket, and why she’s concerned about the way they’re being marketed to young people and women. She explores how these platforms differ from investing, why most users can lose money, and how pop culture campaigns around shows like Love Island are making betting feel more mainstream and accessible. If you’ve ever wondered where the line sits between investing, prediction markets and gambling, this episode explores why understanding the difference matters for your money.

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