How to Price Your STR Without Leaving Money on the Table

The FIFA World Cup is here, but the demand everyone was counting on hasn't shown up. In this Rev Up episode, Jasper pulls real data from Price Labs dashboards across every major host city to show what's actually happening, why it happened, and what STR operators should do right now to protect their revenue.Occupancy is down in every single host city compared to last year. Dallas, Kansas City, Houston, Vancouver - all down 10 to 15 points. ADRs are up, but not enough to compensate. Jasper explains the two main reasons: regular travelers are avoiding World Cup cities because prices are too high, and international visitors haven't arrived in the numbers anyone expected.You will hear:Why occupancy is down 10-15 points in major host cities despite the biggest soccer event in the worldReal market data: Dallas, Kansas City, Houston, and Vancouver compared to last yearWhy high airfare and accommodation costs are keeping both local and international travelers awayHow visa fears and immigration news stories are suppressing international travel to the USWhy July is still shaping up to be a strong month overall, up 14% on average across marketsWe also talk about:Why the group stage requires a competitive pricing approach right nowWhy the knockout rounds could still bring a surge if big football nations like Brazil, Germany, France, or England advanceWhy being in the stadium for your country's potential World Cup win is worth any priceMentioned in the Episode:Price Labs: https://pricelabs.coWant us to audit your pricing strategy?Get your free, personalized revenue report at FreewyldFoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.

Most vacation rental hosts either ban pets entirely (leaving bookings on the table) or accept all animal claims without verification (leaving pet fees on the table). John Bradford, founder of Pet Screening, reveals that 60% of emotional support animal claims don't meet federal standards, meaning hosts waive fees when they legally shouldn't. His platform manages pet policies for one out of every seven rentals in America, helping hosts capture legitimate pet revenue while navigating complex ADA and Fair Housing laws.John shares why service animal fraud hurts people who legitimately need assistance animals, how visiting pets create liability even when guests don't own animals, and why being more pet-friendly actually increases revenue without increasing risk.YOU WILL HEAR:Why 60% of emotional support animal claims fail federal standards and how hosts lose pet revenue by accepting fraudulent documentationWhat two questions you can legally ask when someone claims a service animal (and how to challenge answers that don't meet ADA standards)How visiting pets create liability even when the booking guest doesn't own an animalWhy post-reservation verification takes minutes but never slows down your booking rateWhat documentation you can request for ESAs versus service animals (the laws are completely different)WE ALSO TALK ABOUT:How Pet Screening verifies ESA healthcare provider letters through phone calls, emails, and faxesWhy federal law prevents states from making assistance animal requirements more restrictiveThe difference between ADA service animals and Fair Housing ESAsHow hosts using verification tools become more pet-friendly because they can confidently manage riskWhy there are more pets than children under 18 in American households and what that means for your businessRESOURCES:Pet Screening: https://petscreening.comFAVORITE QUOTE:"60% of the people who say they have an ESA do not meet the standard. If you're just accepting it without review, you're missing out on pet revenue because really it's a pet." Hosted on Acast. See acast.com/privacy for more information.

In May 2026, Freewyld Foundry drove $9.3 million in revenue for client portfolios, a 22% increase over the same month last year. The market? Up only 4.5%. That's a 16.75 percentage point outperformance driven by AI-enhanced pricing tools and strategic use of Airbnb's new seasonal cancellation policies.Managing 4,000+ listings across 75 portfolios worldwide, Jasper Ribbers reveals the exact systems that made this record month possible. He breaks down how internal AI tools analyze 9,000 pricing data points per 25-unit portfolio, why flexible cancellation policies are driving booking velocity (despite operator fears), and how to escape the last-minute pricing trap that costs operators 30-50% in revenue.Plus: Why World Cup host cities are seeing LOWER occupancy than last year, which markets surged 20%+ in May, and the two seasonal cancellation strategies that unlock Airbnb's search algorithm favor.You will hear:Why managing 9,000 pricing decisions per 25 units is impossible for humans but perfect for AI-enhanced revenue managementHow to increase occupancy by 7 percentage points while simultaneously increasing ADR (most operators think this is impossible)The exact seasonal cancellation policy strategies that drove sharp booking increases across 75 portfoliosWhy World Cup demand is a mirage and how operator greed is deterring regular travelers without attracting event demandHow to split your portfolio into "comparables" and "exclusives" to track real performance versus market noiseWe also talk about:Market performance breakdown: Canada up 20%, Dallas down 17%, and what that means for JuneThe "last-minute trap" that forces you to compete in price-dropping races instead of booking early at premium ratesWhy Airbnb now heavily favors flexible cancellation policies in search rankings (and how to use that without risk)Mentioned in the Episode:Freewyld Foundry Revenue Report: https://freewyldfoundry.com/get-startedClaude AI: https://claude.aiAirbnb seasonal cancellation policies (new feature in host dashboard)Favorite Takeaway:"If you have 25 units and your calendar is open for 12 months, you're managing 9,000 data points. Your goal is for each of those 9,000 data points to be optimal. That's where AI comes in. Our tool can scan the entire calendar and tell us exactly what dates we should be looking at."Want us to audit your pricing strategy? Get your free, personalized revenue report: https://freewyldfoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.

Most short-term rental operators focus on pricing their low and shoulder seasons, checking rates a few months out and calling it good. But the dates that actually matter - your Thanksgiving weekends, your local festivals, your New Year's Eve inventory - those are being booked right now at prices you set a year ago and forgot about. Jasper Ribbers reveals why 90% of the portfolios Freewyld Foundry onboards have already lost thousands of dollars to bookings made too far in advance at inadequate rates.Peak demand dates have booking windows up to 12 months long, but most operators only monitor pricing a few months ahead. When your calendar opens for next year's big concert or recurring festival, eager travelers immediately lock in underpriced units while you're still focused on next month's occupancy. The gap between when guests book and when operators pay attention is costing serious money.This episode breaks down the specific strategies Freewyld uses across 75 client portfolios to capture premium rates on high-value dates without leaving inventory empty. You'll learn why you should actually pace behind the market on peak dates (the opposite of shoulder season strategy), how to set minimum price safeguards that prevent last-minute discounting algorithms from destroying your revenue, and when the "last man standing" approach is worth the risk versus when it'll cost you clients.You will hear:Why 90% of new client portfolios already have bookings at too-low rates before Freewyld even starts managing them (and how to prevent this on your highest value dates)How to price peak demand dates 12 months in advance when pricing tools fail and the acceptable ADR range is 5x wider than normal weekendsWhen to intentionally pace behind market occupancy rates instead of capturing your fair share of early bookings (and why underpriced competitors are actually helping you)What minimum price settings actually do and why adjusting them is more critical than live pricing for preventing last-minute discount disastersHow the "last man standing" strategy captured $1,700 for a 2-bedroom World Cup apartment a year in advance (versus current rates much lower as the event approaches)We also talk about:The owner relationship dilemma when 48 units book at premium rates but 2 stay empty during the market's biggest eventWhy opening your calendar more than 12 months in advance creates more problems than revenue in markets with recurring eventsHow to use seasonal profiles instead of calendar overrides to automatically copy peak pricing strategy year over yearThe compensation guarantee framework that protects portfolio-wide premium pricing while keeping individual owners happyWhich markets and events justify the extreme monitoring approach (tracking every competitor property daily in a spreadsheet)Mentioned in the Episode:PriceLabs Seasonal Profiles: https://pricelabs.coFreewyld Foundry Revenue Management: https://freewyldfoundry.com/ytFavorite Takeaway:"90% of the portfolios that we onboard, we look at pricing in the next 12 months, and there's usually a few dates where we already have some bookings at a way too low ADR."Want us to audit your pricing strategy?Get your free, personalized revenue report at https://freewyldfoundry.com/yt Hosted on Acast. See acast.com/privacy for more information.

The 2026 World Cup was supposed to be the gold rush event for STR hosts across 11 US cities. Hotels and short-term rental operators penciled in massive premiums, expecting international travelers to flood cities from Seattle to New York. But just weeks before kickoff on June 11th, a stunning reality is emerging: 80% of hotels across 200 properties report bookings tracking below forecasts. Some cities are seeing lower demand than last year, despite hosting the world's biggest sporting event.Jasper Ribbers breaks down why the expected windfall is evaporating and what's actually happening on the ground. Visa uncertainty, $10,000 total trip costs for international travelers, and ecosystem-wide price increases (New Jersey Transit raised stadium round-trip tickets from $13 to $105) have created barriers that even die-hard soccer fans can't overcome. But here's the bigger problem: hosts keeping prices at 2x to 5x normal rates aren't just missing World Cup bookings. They're actively driving away regular summer travelers who would normally visit Houston, Dallas, or Philadelphia but are now choosing other destinations to avoid inflated rates.The good news? There's still significant money to be made, but it requires a two-phase strategy. Freewyld has shifted to aggressive pricing for group stage games (June 11 through early July) and is still capturing 50% to 200% premiums by getting ahead of the curve. For knockout stage games starting in July, the strategy flips completely. You'll discover why protecting elevated rates makes sense for elimination rounds, how to predict which teams will play where by following group standings, and why early December bookings at "crazy prices" face massive cancellation risk that creates rebooking opportunities.You will hear:Why 80% of hotels across 11 World Cup host cities are tracking below booking forecasts, with some dates showing less demand than last yearHow elevated STR pricing is creating a double displacement effect, driving away both international World Cup travelers and regular domestic summer visitorsThe specific two-phase pricing strategy Freewyld uses: aggressive rates for group stage games (known schedules) versus protected pricing for knockout rounds (unknown matchups)Why early December bookings at peak rates face high cancellation risk and how to set elevated minimum prices to capture rebooking opportunitiesHow to use PriceLabs neighborhood data to find the medium booked price and position competitively in markets still offering availabilityWhy international demand collapsed: visa uncertainty, $5,000 to $10,000 total trip costs, and rising flight prices from oil market volatilityThe Qatar 2022 precedent: how FIFA gave away free tickets and team jerseys to fill stadiums and avoid the embarrassment of empty seatsWe also talk about:Why the New Jersey Transit Authority raising round-trip stadium tickets from $13 to $105 exemplifies ecosystem-wide pricing barriersHow to follow group stage scores and standings to predict knockout matchups 5 to 7 days before games are playedWhy regular travelers to cities like Houston or Seattle are choosing alternative summer destinations due to World Cup pricingThe specific 11 US host cities experiencing demand shortfalls and which games might still command premiumsHow to audit your existing World Cup bookings for cancellation policy risk (flexible and moderate policies most vulnerable)Why playing "last man standing" with elevated rates will likely result in empty inventory instead of premium bookingsMentioned in the Episode:Fortune Magazine: https://fortune.com (World Cup hotel booking analysis)PriceLabs neighborhood data and medium booked price feature: https://pricelabs.coFree Revenue Report (get your pricing audited): https://freewyldfoundry.com/get-startedFavorite Takeaway:"We don't want to gamble on the last couple of weeks. We don't want to gamble on international travel really increasing in the last couple of weeks and just keeping the prices these really high levels in the hope that the demand is still coming, because in my opinion, that's taking a big risk."Want us to audit your World Cup pricing strategy? Get your free, personalized revenue report at FreewyldFoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.

You just celebrated your best booking month ever. Your properties hit 90% occupancy and you're feeling great about it. But here's the uncomfortable truth: you probably left $10,000 or more on the table. And the math proves it.In this episode, Jasper Ribbers breaks down the occupancy trap that catches almost every STR operator. He shows why 90% occupancy at $100/night generates less revenue than 67% occupancy at $200/night. Through 14 years of revenue management experience analyzing portfolios worth $180M+ in annual bookings, Jasper has identified three critical mistakes that make operators compete in a race to the bottom while thinking they're winning.The pattern is consistent: 90% of operators tell Freewyld they're "beating the market" when they first engage. Then they discover they were leaving 10-50% more revenue on the table. This episode reveals exactly where that money is hiding and how to capture it.You will hear:Why 90% occupancy at $100/night makes less money than 67% occupancy at $200/night (the math that changes everything)How focusing on the next 2-4 weeks causes you to miss premium bookings happening 3 months outWhy "beating the market average" is a terrible benchmark that creates false confidenceWhat happens in the last 3-6 weeks when all operators drop prices and create a race to the bottomHow strict cancellation policies and minimum night stay restrictions kill your bookability and revenueWhy instant book and listing flexibility impact revenue more than most operators realizeWhat pacing analysis reveals about properties that are ahead or behind the booking curveWe also talk about:The set it and forget it pricing trap that guarantees underperformanceWhy Airbnb account managers recommend allowing one-night stays across the entire yearHow to implement a daily revenue management rhythm (1 hour/week + 15-30 minutes/day)Mentioned in the Episode:Free Revenue Report: FreewyldFoundry.com/reportFavorite Takeaway:"If your prices are perfect, but you have a strict cancellation policy and a five night minimum night stay and you're not using instant book, well, guess what? Your pricing might be perfect, but you will not get any bookings."Want us to audit your pricing strategy? Get your free, personalized revenue report at FreewyldFoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.

Connor Schwab runs four unique stay properties and hosts the Outdoor Hospitality Podcast. After undercharging by $10,000-$20,000 in his first nine months at The Outpost at the Grand Canyon, he switched to professional revenue management. Now his 12-Airstream property is pacing toward 85% occupancy with optimized pricing across six OTAs.This conversation reveals why treating revenue management as a strategic priority rather than a side task is the difference between good and great performance. Jasper breaks down the exact framework Freewyld uses to manage $180M+ in bookings: pacing analysis, booking window strategy, and the truth about pricing tools that most operators miss.You will hear:Why a one-star review showing on your Airbnb listing front page can cost 50% of your revenueHow to use pacing analysis to know if you're overpriced or underpriced (comparing your occupancy to market occupancy at the same booking window)What revenue management actually includes beyond setting prices (cancellation policies, minimum night stays, bookability settings that kill visibility)Why pricing tools like Price Labs aren't "set and forget" and require daily strategic oversight to avoid horrible pricing decisionsHow Connor left $20,000 on the table in nine months by treating revenue management as a side task instead of a dedicated functionWe also talk about:The three intentional paths for revenue management: learn it yourself, hire in-house, or outsource to specialistsWhy guests determine value through their purchase decision, not operators through subjective judgmentHow a $200 stock tank beats a $10,000 cold plunge machine when you factor in maintenance costsThe booking window strategy that captures revenue before competitors slash prices in panic modeWhy higher prices don't hurt reviews (and the data proving it)How AI is making revenue managers more effective without replacing themMentioned in the Episode:Freewyld Foundry Revenue Management: https://freewyldfoundry.comFree Revenue Report: https://freewyldfoundry.com/get-startedPrice Labs: Dynamic pricing softwareClaude AI: Conversational AI assistantThe Outpost at the Grand Canyon: Connor's 12-Airstream propertyWhoop: Fitness and sleep tracking deviceNewbook: Property management systemFavorite Takeaway:"Who is to judge what something is worth? Is it the person that owns the product or is it the person paying for it? I would argue it's the person paying for it. In Holland we have an expression: something is worth what the craziest person will pay for it."Want us to audit your pricing strategy?Get your free, personalized revenue report at FreewyldFoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.

Airbnb just rolled out seasonal cancellation policies - the feature hosts have been requesting for years. But there's a catch: implementing it requires manually selecting dates in every single listing's calendar. No bulk editing exists.Jasper Ribbers breaks down the fundamental trade-off that most hosts get wrong: flexible policies drive more bookings (revenue up), but strict policies prevent painful cancellations (risk down). The problem? You never see the bookings you gained from being flexible, but you absolutely feel the sting when someone cancels your New Year's weekend two weeks out. This psychological mismatch causes most hosts to over-protect their calendars and leave money on the table.The solution isn't choosing one blanket policy - it's strategically protecting only your highest-value dates (holidays, peak summer weekends, local events) while staying flexible everywhere else to maximize conversion. But with Airbnb's current implementation, applying this strategy across a 50+ listing portfolio could take days of manual work.You will hear:Why booking window matters more than bedroom count when choosing your cancellation policyHow to calculate whether firm and moderate offer the same protection in your marketWhat the revenue versus risk range looks like for each policy type (and why property managers should bias stricter than owner-operators)When flexible policies generate more revenue than strict ones despite occasional cancellationsHow to implement seasonal policies step-by-step in Airbnb's new calendar interfaceWe also talk about:The four recommended cancellation policy types (and which two to avoid)Why most hosts have policies that are too strictReal client story of losing thousands when a guest canceled and rebooked at a lower rateStrategic framework for protecting Memorial Day, July 4th, and other high-value weekendsHow to set expectations with owners about the flexibility-conversion trade-offFavorite Takeaway:"The conversion and visibility boost that you get from flexible policies, it's not very visible because you don't really know if you would have gotten that booking if you had a more strict policy."Want us to audit your pricing strategy?Get your free, personalized revenue report at FreewyldFoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.

Most property managers believe they have business insurance. They filled out a form online, got a policy, threw it in their desk drawer, and moved on with life. But here's the problem: that policy likely excludes coverage for the very thing they need most - property damage liability at the properties they manage.Darren Pettyjohn built Proper Insurance from his spare bedroom to 160 employees and 150,000+ policies before selling to Hub International, the world's largest private insurance group. Now he's back with Wister Insurance, the only company focused exclusively on business insurance for vacation rental managers and co-hosts. And what he's discovered is shocking: the majority of STR operators are exposed to million-dollar lawsuits with zero coverage.In this episode, Darren pulls back the curtain on the massive insurance gaps plaguing the industry, shares real examples of wrongful death settlements his team has paid out, and explains why Airbnb's Air Cover won't protect you when things go wrong.You will hear:- Why most business insurance policies specifically exclude property damage liability at managed properties (the CG2270 problem that could cost you $100,000+ in a single water damage claim)- What changed in March 2025 with Airbnb's Air Cover that every co-host with 6+ properties needs to know immediately- How the "air traffic controller" co-host model creates massive professional liability exposure that standard CGL policies don't cover- Why you should call your insurance company for every incident, even minor ones, and how small settlements prevent massive lawsuits years later- What it took to sell a company to the world's largest private insurance group (14 months, 16 companies, and lawyers on lawyers)We also talk about:- The four categories of STR insurance and which ones actually apply to your business- Real wrongful death lawsuits Darren's team has settled in Florida (multiple million-dollar drowning cases)- How sobriety and redirected energy became Darren's competitive advantage in building Proper- The "reasonable person test" for property safety that could save you in court- Why premium pricing won (Proper was the most expensive product in the industry with a 33% close ratio)Mentioned in the Episode:- Wister Insurance: https://www.wister.insure- Darren's LinkedIn: https://www.linkedin.com/in/darren-pettyjohn-1708925/Favorite Takeaway:"Right now, you're a manager. Oh, I got insurance. I feel good. It's in my desk drawer. And you have no idea that you have no coverage for property damage liability at any of the properties you manage."Want us to audit your pricing strategy?Get your free, personalized revenue report at FreewyldFoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.

Relying only on Airbnb just became a lot riskier. With the platform suspending listings after just a couple of four-star reviews, thousands of operators are scrambling to diversify. But Booking.com, the world's largest OTA with 29 million listings, isn't as simple as uploading your property and waiting for bookings to roll in.In this episode, Jasper Ribbers breaks down exactly how to navigate Booking.com's complex discount system, why your listings look "empty" without the right badges, and the strategic markup math you need to maintain profitability while offering multiple discounts. He reveals why getting your first five reviews is critical, how the Genius loyalty program drives 29% more bookings, and why accepting price inconsistency across channels is the only way to win on this platform.You will hear:Why Airbnb's binary review system (five stars = perfect, four stars = suspended) makes platform diversification mandatory nowHow to stack Genius discounts and mobile rates while maintaining your minimum pricing through strategic 20-25% markupsWhat the five-review checkpoint means for Genius eligibility and why you must proactively incentivize Booking.com users to leave feedbackHow properties using the Genius program see 29% more bookings and 24% more revenue compared to those without itWhy listings without visible discount badges automatically look broken to guests and how to fix that perceptionWhat the Property Page Score reveals about your listing optimization and why 100% is mandatory for maximum visibilityWe also talk about:How Booking.com's 1-10 rating system protects your revenue better than Airbnb's binary systemThe merchant payment model that solved Booking.com's notorious chargeback problemWhy paying 18% commission for Preferred status is worth it versus the standard 15%Mentioned in the Episode:Free Revenue Report: https://freewyldfoundry.com/reportFavorite Takeaway:"Being just on Airbnb is really not a viable option anymore. Airbnb is removing and suspending listings pretty quickly. Because technically, if you get a couple four-star reviews, your listing might be suspended."Want us to audit your pricing strategy?Get your free, personalized revenue report at FreewyldFoundry.com/get-started Hosted on Acast. See acast.com/privacy for more information.